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Lickable Treat Chicken Purée Recipe Treat
Reveal

Lickable Treat Chicken Purée Recipe Treat

Verified Aug 24, 2026

Cat · Treat All Life Stages All Breed Sizes

This is a smooth, chicken-based lickable treat for cats that uses chicken breast and chicken broth as its primary ingredients. It’s a high-moisture, low‑protein topper or snack rather than a complete diet, with a bit of potato and egg to add texture and flavor. It’s best used in small amounts for bonding, rewarding, or to make regular meals more enticing.

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Over-the-counter Pet Sustainability Coalition Accredited No recalls

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Official product page
KibbleLab Score
8.0 out of 10

Strong Choice

Nutritionally, this is a simple, chicken-forward treat with a short ingredient list and high moisture, which many cats enjoy as an occasional snack or meal topper. The protein and fat levels are modest, which is fine for a treat, but it’s not designed to replace a complete and balanced cat food. It’s most suitable for healthy cats who already eat a balanced diet and just need a tasty, high‑moisture extra now and then.

Calorie and portion clarity 6.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Diet & Compliance
Limited Ingredient
Suitable For
All Life Stages All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Short, straightforward ingredient list with named chicken broth and chicken breast as the main components.
  • Very high moisture content, which can help increase your cat’s overall water intake when used alongside regular food.
  • Uses familiar ingredients and avoids artificial colors and flavors, which can be helpful for owners seeking simpler treats.

Considerations

  • This is a treat/topper only and is not a complete and balanced diet, so it should make up only a small portion of your cat’s total daily calories.
  • Contains chicken and egg, which are common food allergens for some cats, so it may not be suitable for cats with known sensitivities to these proteins.
  • Includes potato as a carbohydrate source, which adds calories without much additional protein, so portions should be moderated, especially for overweight cats.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken Broth, Chicken Breast, Potato, Chicken Fat, Guar Gum, Dried Egg.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken Broth
Chicken broth is commonly used in pet foods and toppers as a flavorful liquid base or gravy to improve palatability and add moisture, providing modest amounts of soluble protein, electrolytes and minerals. It can help encourage eating and increase hydration, but owners should choose low‑sodium, onion‑ and garlic‑free formulations (or make homemade broth), since commercial broths may contain excessive salt, seasonings or additives that are unsafe or unsuitable for dogs and cats.
02
Chicken Breast
Chicken breast is a lean, highly digestible animal protein commonly used in dog and cat foods to supply essential amino acids for muscle maintenance, growth, and overall energy while contributing relatively little fat. It is palatable and often featured in limited-ingredient or weight-management formulas, but can be a common food allergen for some pets and—especially in home-prepared or raw diets—requires proper cooking/handling and should be part of a nutritionally complete formula (cats in particular still need guaranteed taurine and other nutrients).
03
Potato
Potato is commonly used in pet foods as a digestible carbohydrate source and functional binder, supplying starch, fiber, and modest amounts of vitamins (B6, C) and potassium—often included as cooked or dehydrated flakes, starch, or protein concentrates. While it provides energy and helps formulate grain‑free recipes, potatoes are not a primary protein for dogs or cats (and are not nutritionally required for obligate‑carnivore cats), can contribute to excess calories or affect blood glucose in diabetic animals, and must be cooked and free of green skins or sprouts to avoid solanine toxicity; allergies are uncommon but possible.
View ingredient
04
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.
05
Guar Gum
Guar gum is a soluble plant-derived fiber commonly used in pet foods as a thickener, stabilizer and emulsifier to improve texture, moisture retention and prevent separation in wet foods, gravies and coatings. It provides little nutritional value beyond soluble fiber—which can help stool consistency and modestly slow digestion—but excessive amounts may cause gastrointestinal upset or affect nutrient absorption, so it is used at controlled low levels and is generally considered safe for most dogs and cats.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
5.00%
Low High
Crude Fat (min)
2.00%
Low High
Crude Fiber (max)
0.10%
Low High
Moisture (max)
92.00%
Low High
587
kcal / Kg
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Paste
Food type Treat

Brand

Reveal is a natural pet food brand providing high-protein, limited-ingredient meals for cats, marketed primarily in North America. The brand emphasizes transparency and high-quality sourcing, highlighting whole pieces of meat and fish in its recipes.

Price tier $$$$

Manufacturer

Company name MPM Products
Parent company Partners Group
Founded 2002
Headquarters Manchester, United Kingdom
Manufacturing type Co Packer
Manufacturing country Thailand
Manufacturing oversight

MPM Products works with audited co-manufacturers that comply with international pet food safety standards such as HACCP and GMP. Their manufacturing partners are located primarily in Thailand and the UK, and they ensure ingredient traceability and quality through third-party certification and oversight.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. MPM Products is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Reveal Lickable Treat Chicken Purée Recipe Treat.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.0 /10 Grade A
Lickable Treat Chicken Purée Recipe Treat
Reveal · kibblelab.com

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Frequently Asked Questions

Has Reveal ever been recalled?

We have no recalls on record for Reveal. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.