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Whole Mackerel Loin Treat
Reveal

Whole Mackerel Loin Treat

Verified Jul 19, 2026

Cat · Treat All Breed Sizes

This is a simple, single-ingredient mackerel treat for cats, made from whole mackerel loin. It provides a moderate amount of protein with some natural fish oils, and can be fed as a snack or crumbled over regular food for added flavor. Because it’s just mackerel, it’s well suited for cats who do best with very straightforward ingredient lists, as long as they tolerate fish well.

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Over-the-counter Pet Sustainability Coalition Accredited No recalls

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Official product page
KibbleLab Score
8.0 out of 10

Strong Choice

Nutritionally, this is a straightforward, single-ingredient fish treat that works well as a high-protein, high-moisture snack or topper for most adult cats. The use of whole mackerel and the absence of extra additives make it a good choice for owners who like very simple, recognizable ingredients. As with any fish-based treat, it should stay a small part of the overall diet and not replace a complete and balanced cat food.

Calorie and portion clarity 6.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
High Energy
Suitable For
All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Single-ingredient treat made from mackerel, which is a clearly named animal protein source.
  • No added fillers, colors, or flavorings, which is helpful for cats that do better with minimal ingredients.
  • Relatively high protein for a moist treat, with 27% protein on an as-fed basis and high moisture to help with overall water intake.
  • Can be easily broken up or used as a topper, which can help encourage picky eaters to consume their regular, balanced diet.

Considerations

  • Fish is a common allergen for some cats, so this treat is not suitable for cats with known fish sensitivities.
  • At 1592 kcal/kg, the calories can add up if given freely; treats should generally make up no more than about 10% of daily calories to avoid weight gain or unbalanced nutrition.
  • This is a treat, not a complete and balanced diet, so it must be fed alongside a regular, nutritionally complete cat food.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Mackerel.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Mackerel
Mackerel is a fatty fish commonly used in pet foods as a high‑quality animal protein and a rich source of omega‑3 fatty acids (EPA and DHA), often added for flavor, palatability and healthy fats. Its omega‑3s support skin and coat condition, immune and joint health in dogs and cats, but owners should be aware of potential heavy‑metal accumulation, food sensitivities, and higher fat or sodium in some preparations, so choose properly processed, deboned sources from reputable suppliers.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
27.00%
Low High
Crude Fat (min)
2.00%
Low High
Crude Fiber (max)
4.00%
Low High
Moisture (max)
66.00%
Low High
1592
kcal / Kg
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Whole Pieces
Food type Treat

Brand

Reveal is a natural pet food brand providing high-protein, limited-ingredient meals for cats, marketed primarily in North America. The brand emphasizes transparency and high-quality sourcing, highlighting whole pieces of meat and fish in its recipes.

Price tier $$$$

Manufacturer

Company name MPM Products
Parent company Partners Group
Founded 2002
Headquarters Manchester, United Kingdom
Manufacturing type Co Packer
Manufacturing country Thailand
Manufacturing oversight

MPM Products works with audited co-manufacturers that comply with international pet food safety standards such as HACCP and GMP. Their manufacturing partners are located primarily in Thailand and the UK, and they ensure ingredient traceability and quality through third-party certification and oversight.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. MPM Products is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Reveal Whole Mackerel Loin Treat.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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8.0 /10 Grade A
Whole Mackerel Loin Treat
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Frequently Asked Questions

Has Reveal ever been recalled?

We have no recalls on record for Reveal. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.