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Chicken, Turkey & Salmon Purr-Fect Plannin' Wet Cat Food
B.F.F.

Chicken, Turkey & Salmon Purr-Fect Plannin' Wet Cat Food

Verified Jun 16, 2026

Cat · Wet Adult All Breed Sizes

A gravy-style wet cat food featuring chicken as the primary protein, with added turkey, salmon, and tuna for variety. The high moisture content makes it helpful for boosting your cat’s water intake, while the moderate protein and fat levels are typical for a pouch-style entrée. It’s designed for adult cats who enjoy meaty chunks in a savory gravy.

Over-the-counter No recalls
Official product page
KibbleLab Score
8.0 out of 10

This is a high-moisture, meat-focused wet food that can work well as a complete meal or as a topper to increase hydration and palatability for adult cats. Chicken is the main protein source, with turkey, salmon, and tuna adding extra animal protein variety. The recipe is relatively straightforward, with a simple thickener system and added taurine and vitamins to support balanced nutrition.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Hydration Support
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Multiple named animal protein sources (chicken, turkey, salmon, tuna) high on the ingredient list, which is ideal for obligate carnivores like cats.
  • Very high moisture content, which can help support hydration, especially for cats that don’t drink much water on their own.
  • Relatively low ash maximum (2%), which is generally gentle on the urinary tract compared with very high-ash formulas.
  • Includes added taurine and a full complement of vitamins and minerals, indicating it is formulated to be nutritionally complete.

Considerations

  • Chicken is the primary ingredient, and there is also turkey and fish (tuna and salmon), so this would not be appropriate for cats with known poultry or fish allergies.
  • Protein on an as-fed basis is moderate for a wet food; very active or underweight cats may need larger portions or additional calorie-dense foods to maintain weight.
  • Contains menadione sodium bisulfite (a synthetic vitamin K source); while permitted and used in many foods, some owners prefer to avoid it, and its inclusion doesn’t add specific health benefits for most healthy cats.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken Broth, Chicken, Tuna, Turkey, Salmon, Natural Flavor, Potato Starch, Guar Gum, Calcium Lactate, Tricalcium Phosphate, Choline Chloride, Taurine, Zinc Sulfate, Vitamin E Supplement, Thiamine Mononitrate (Vitamin B1), Niacin Supplement (Vitamin B3), Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement (Vitamin B2), Pyridoxine Hydrochloride (Vitamin B6), Ferrous Sulfate, Copper Sulfate, Vitamin D3 Supplement, Folic Acid, Vitamin B12 Supplement, Potassium Iodide, Menadione Sodium Bisulfite Complex (Source Of Vitamin K).

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken Broth
Chicken broth is commonly used in pet foods and toppers as a flavorful liquid base or gravy to improve palatability and add moisture, providing modest amounts of soluble protein, electrolytes and minerals. It can help encourage eating and increase hydration, but owners should choose low‑sodium, onion‑ and garlic‑free formulations (or make homemade broth), since commercial broths may contain excessive salt, seasonings or additives that are unsafe or unsuitable for dogs and cats.
02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
03
Tuna
Tuna is commonly used in pet foods as a highly palatable animal protein and flavor enhancer, providing readily digestible protein and omega‑3 fatty acids (EPA/DHA) along with B vitamins for both dogs and cats. While nutritionally beneficial, tuna can be high in mercury or sodium (especially canned), and feeding it exclusively or frequently may cause nutrient imbalances (including risks for thiamine or taurine issues in cats), so it should be offered in moderation as part of a complete, balanced diet.
04
Turkey
Turkey is commonly used as a primary animal protein in dog and cat foods, offering highly digestible, high‑quality protein and supplying essential amino acids along with B vitamins, phosphorus and zinc to support muscle maintenance and metabolism. Its fat level varies by cut so products can be lean or richer; some pets may develop allergies to poultry, cooked bones are hazardous, raw meat carries bacterial risk, and owners should rely on balanced commercial formulations (and ensure adequate taurine for cats) if turkey is a main ingredient.
05
Salmon
Salmon is commonly used as a high-quality animal protein and rich source of omega‑3 fatty acids (EPA/DHA) in dog and cat foods, supporting skin and coat condition, joint and cognitive health, and overall muscle maintenance. While very nutritious, salmon can be an allergen for some pets and raw salmon may pose risks from parasites, thiaminase-related thiamine loss, and region-specific pathogens (e.g., salmon poisoning); owners should avoid feeding uncooked bones and consider sourcing to minimize contaminant and sustainability concerns.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
8.00%
Low High
Crude Fat (min)
3.00%
Low High
Crude Fiber (max)
1.00%
Low High
Moisture (max)
86.50%
Low High
57
kcal / Oz
709
kcal / Kg
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Chunks In Gravy
Food type Wet

Brand

B.F.F.

B.F.F. (Best Feline Friend) is Weruva’s brand focusing on affordable, high-quality wet cat food with recipes emphasizing hydration and palatability. It is popular among cat owners for its tuna-based, high-moisture formulas designed to promote urinary tract health.

Visit B.F.F.
Price tier $$$

Manufacturer

Company name Weruva International, Inc.
Founded 2006
Headquarters Natick, Massachusetts, USA
Website weruva.com
Manufacturing type Contract Manufacturer
Manufacturing country Thailand
Manufacturing region Chonburi Province
Manufacturing oversight

Weruva pet foods are manufactured in human food facilities that meet strict standards for safety and quality, including FDA, BRC, and HACCP certifications. The company oversees manufacturing closely to ensure ingredient integrity and overall product safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

B.F.F. Chicken, Turkey & Salmon Purr-Fect Plannin' Wet Cat Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.0 /10 Grade A
Chicken, Turkey & Salmon Purr-Fect Plannin' Wet Cat Food
B.F.F. · kibblelab.com

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Frequently Asked Questions

Has B.F.F. ever been recalled?

We have no recalls on record for B.F.F.. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.