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Original Recipe Whascally Wabbit Pate Wet Cat Food
I and Love and You

Original Recipe Whascally Wabbit Pate Wet Cat Food

Verified Jun 9, 2026

Cat · Wet Kitten Adult Senior All Breed Sizes

This is a complete and balanced canned pate for kittens, adults, and senior cats, using rabbit as the primary animal protein along with beef liver. The recipe is fairly high in moisture and moderate in fat, with added omega-3 sources like salmon oil and flaxseed, plus taurine and a full vitamin–mineral premix to support overall feline health. It can work well as a main diet or as a moisture-rich topper for cats that prefer wet food.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
8.3 out of 10

Nutritionally, this is a solid all-life-stages wet food centered around rabbit and beef liver, with appropriate protein, fat, and taurine levels for cats. The inclusion of salmon oil and flaxseed adds beneficial fatty acids, and the formulation is complete and balanced for both growth and adult maintenance according to AAFCO. It’s a good option for cats that do well on mixed protein sources and for owners looking for a rabbit-based wet diet, though it isn’t a single-protein or true limited-ingredient formula.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

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At a Glance

Health Benefits
Hydration Support Skin Coat Health
Suitable For
Kitten Adult Senior All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Rabbit and beef liver provide animal-based protein and important nutrients like iron and B vitamins.
  • Formulated to be complete and balanced for both kittens and adult/senior cats under AAFCO standards, so it can be used as a sole diet at any life stage.
  • Includes salmon oil and ground flaxseed, which supply omega fatty acids that can support skin and coat health.
  • High moisture content typical of canned food, which helps support hydration in cats that don’t drink much water on their own.

Considerations

  • Contains multiple animal proteins (rabbit, beef, fish via salmon oil), so it’s not ideal if you’re trying to do a strict single-protein or elimination diet for suspected food allergies.
  • Uses several gums (guar, cassia, xanthan) as thickeners; most cats tolerate these well, but a small number with very sensitive digestion may do better on simpler-textured formulas.
  • Protein level is moderate for a wet food; very active or underweight cats may benefit from higher-protein options if they struggle to maintain weight on typical portions.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

RABBIT, BEEF BROTH, BEEF LIVER, TRICALCIUM PHOSPHATE, CANOLA OIL, GROUND FLAXSEED, NATURAL FLAVOR, SALMON OIL (PRESERVED WITH MIXED TOCOPHEROLS), GUAR GUM, SALT, POTASSIUM CHLORIDE, TAURINE, CHOLINE CHLORIDE, CASSIA GUM, XANTHAN GUM, DL-METHIONINE, MAGNESIUM SULFATE, IRON PROTEINATE, ZINC PROTEINATE, VITAMIN E SUPPLEMENT, THIAMINE MONONITRATE, COPPER PROTEINATE, MANGANESE PROTEINATE, SODIUM SELENITE, NIACIN SUPPLEMENT, d-CALCIUM PANTOTHENATE, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN SUPPLEMENT, VITAMIN A SUPPLEMENT, BIOTIN, POTASSIUM IODIDE, VITAMIN D3 SUPPLEMENT, VITAMIN B12 SUPPLEMENT, FOLIC ACID.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Rabbit
Rabbit is used in pet foods as a novel or alternative animal protein source for dogs and cats, prized for lean, highly digestible muscle protein and often selected for pets with food sensitivities. It supplies essential amino acids and low fat, but owners should choose complete, balanced formulations (cats especially need adequate taurine), be mindful of mineral imbalances if bone-in/whole‑prey ingredients are included, and avoid improperly handled raw rabbit due to food‑safety risks.
02
Beef Broth
Beef broth is commonly used in pet foods and toppers as a savory flavoring and moisture enhancer to boost palatability and encourage hydration, and depending on preparation can contribute small amounts of protein, minerals and gelatin-derived collagen. Care should be taken because commercial broths are often high in sodium and may contain added ingredients (onion, garlic, spices, preservatives or sweeteners) that can be harmful to dogs or cats, so choose low-sodium, pet-safe formulations and avoid if your pet has a beef allergy or sodium-sensitive condition.
03
Beef Liver
Beef liver is an organ meat commonly used in dog and cat foods and treats as a highly palatable, protein-rich, nutrient-dense ingredient that provides concentrated, bioavailable vitamins (especially vitamin A and B12), heme iron, copper, and essential amino acids. While it supports blood health and overall nutrition, beef liver should be fed in moderation because excess vitamin A can cause toxicity, its richness may upset sensitive stomachs or contribute to pancreatitis in predisposed pets, and proper sourcing/processing is important to minimize contaminant or bacterial risks.
04
Tricalcium Phosphate
Tricalcium phosphate is an inorganic mineral commonly used in dog and cat foods as a source of calcium and phosphorus and as an anti-caking/bulking agent to help fortify diets and adjust the dietary Ca:P balance. It supplies minerals important for bone and tooth health and neuromuscular function, but must be formulated carefully to maintain an appropriate calcium‑to‑phosphorus ratio and may be a consideration in pets with kidney disease where phosphorus intake is restricted.
05
Canola Oil
Canola oil is used in pet foods as a concentrated fat source and palatability enhancer that supplies energy and essential fatty acids—mainly omega‑6 (linoleic acid) and some omega‑3 (ALA)—and aids absorption of fat‑soluble vitamins. It can support skin and coat condition when balanced with animal fats or supplemental omega‑3s, but is calorie‑dense so must be portioned to avoid weight gain, does not provide species‑specific fats such as arachidonic acid for cats, and must be kept fresh to prevent oxidation.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
9.50%
Low High
Crude Fat (min)
4.00%
Low High
Crude Fiber (max)
0.75%
Low High
Moisture (max)
78.00%
Low High
972
kcal / Kg
83
kcal / Can
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Kitten
Lifestage Adult
Lifestage Senior
Breed size All Breed Sizes
Texture Pate
Processing method Canned
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Growth (puppy/kitten), Adult Maintenance
FRIENDLY PSA: This product is complete & balanced - i.e., unlike some other brands, we didn't cut any nutritional corners. So, each serving has the proper amount of vitamins and minerals for your growing kitten, adult or senior cat, according to our friends at AAFCO.

Brand

I and Love and You

I and Love and You offers holistic, grain-free, and natural pet foods and treats aimed at health-conscious pet owners. The brand focuses on complete and balanced nutrition using high-quality proteins and no artificial preservatives, colors, or fillers.

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Price tier $$$$

Manufacturer

Company name I and Love and You
Founded 2012
Headquarters Boulder, Colorado, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Colorado
Manufacturing oversight

I and Love and You partners with co-manufacturers in the United States and sometimes in Canada to produce their pet foods under strict quality control standards. Their foods are made in facilities that meet FDA and AAFCO nutritional requirements and maintain quality and safety certifications.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

I and Love and You Original Recipe Whascally Wabbit Pate Wet Cat Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.3 /10 Grade A
Original Recipe Whascally Wabbit Pate Wet Cat Food
I and Love and You · kibblelab.com

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Frequently Asked Questions

Has I and Love and You ever been recalled?

We have no recalls on record for I and Love and You. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.