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Platefulls Chicken & Pumpkin Recipe Morsels in Gravy Wet Cat Food
Natural Balance

Platefulls Chicken & Pumpkin Recipe Morsels in Gravy Wet Cat Food

Verified Jul 24, 2026

Cat · Wet Adult All Breed Sizes

This is a grain-free wet food for adult cats featuring chicken and chicken liver as the main animal protein sources, with peas, pumpkin, and sweet potato providing fiber-rich carbohydrates. The formula includes added taurine for heart health support and omega-3 and -6 fatty acids from salmon oil and flaxseed to support skin and coat. It can be fed as a complete and balanced meal for adult cats or used as a topper over dry food for extra moisture and flavor.

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Over-the-counter AAFCO No recalls

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Official product page
KibbleLab Score
8.7 out of 10

Strong Choice

Overall, this is a high-quality wet food option for adult cats that offers good animal protein sources and a digestible, fiber-rich ingredient mix. The use of chicken and egg provides a strong amino acid profile, and the added taurine and omega fatty acids are important nutrients for cats. It’s a nice fit for healthy adult cats who do well on chicken-based, grain-free diets and benefit from extra moisture in their food.

Nutritional profile 9.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Digestive Health Heart Care Skin Coat Health
Suitable For
Adult All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Chicken and chicken liver appear high in the ingredient list, providing good-quality animal protein and important vitamins and minerals.
  • Grain-free recipe that uses peas, pumpkin, and sweet potato as carbohydrate and fiber sources, which can help support digestive health in many cats.
  • Includes salmon oil and ground flaxseed, supplying omega-3 and omega-6 fatty acids that support skin and coat health.
  • Complete and balanced for adult maintenance according to AAFCO, with added taurine to meet cats’ specific requirements.

Considerations

  • Contains several common allergens for cats, including chicken, egg, and fish (salmon oil), so it may not suit cats with known sensitivities to these proteins.
  • This is a grain-free diet that relies on peas and pea derivatives as key carbohydrate sources, so for cats with a history of issues on legume-heavy diets, another option may be preferable.
  • Formulated for adult maintenance only, so it is not appropriate as the sole diet for kittens or pregnant/nursing cats.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken Broth, Chicken, Chicken Liver, Peas, Pumpkin, Dried Egg Whites, Ground Dried Peas, Sweet Potatoes, Potato Starch, Natural Flavor, Spinach, Salmon Oil (Preserved With Mixed Tocopherols), Sodium Phosphate, Guar Gum, Ground Flaxseed, Potassium Chloride, Minerals (Iron Proteinate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Potassium Iodide, Sodium Selenite), Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, D-calcium Pantothenate, Vitamin D3 Supplement, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin A Supplement, Vitamin B12 Supplement, Folic Acid, Biotin), Sodium Carbonate, Parsley, Cranberries, Taurine, Dried Kelp, Choline Chloride, Yucca Schidigera Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken Broth
Chicken broth is commonly used in pet foods and toppers as a flavorful liquid base or gravy to improve palatability and add moisture, providing modest amounts of soluble protein, electrolytes and minerals. It can help encourage eating and increase hydration, but owners should choose low‑sodium, onion‑ and garlic‑free formulations (or make homemade broth), since commercial broths may contain excessive salt, seasonings or additives that are unsafe or unsuitable for dogs and cats.
02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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03
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
04
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
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05
Pumpkin
Pumpkin is used in pet foods primarily as a fiber-rich carbohydrate and moisture source that can help regulate digestion and firm up loose stools or add bulk for softer stools, and it provides beta-carotene (vitamin A precursor) plus small amounts of vitamins and minerals for dogs and cats. It is safe and beneficial when plain cooked or canned (not spiced or sweetened pie filling), should be fed in moderation as a supplement rather than a primary food, and introduced gradually since large amounts can cause gastrointestinal upset or interfere with absorption of some medications.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
7.00%
Low High
Crude Fat (min)
4.00%
Low High
Crude Fiber (max)
1.00%
Low High
Moisture (max)
83.00%
Low High
958
kcal / Kg
81
kcal / Pouch
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Chunks In Gravy
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Natural Balance Original Ultra Platefulls Morsels in Gravy Chicken & Pumpkin Recipe cat food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for maintenance.

Brand

Natural Balance is a premium pet food brand focused on delivering nutritionally balanced diets made with high-quality ingredients. It is best known for its Limited Ingredient Diets, which feature simple ingredient lists designed for pets with food sensitivities. The brand also offers targeted formulas for different life stages and dietary needs. Natural Balance markets itself as a transparent and science-informed brand catering to pet owners seeking reliable, health-conscious nutrition for their pets.

Price tier $$$$

Manufacturer

Company name Natural Balance Pet Foods
Parent company Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 1989
Headquarters Burbank, California, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region California
Manufacturing oversight

Natural Balance sources and manufactures its products primarily in the United States. Its manufacturing facilities adhere to FDA and AAFCO regulations for pet food production, with quality control protocols that include routine testing for contaminants and nutritional accuracy. Production oversight includes partnerships with certified and audited co-packers to ensure consistency and safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Natural Balance Platefulls Chicken & Pumpkin Recipe Morsels in Gravy Wet Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.7 /10 Grade A
Platefulls Chicken & Pumpkin Recipe Morsels in Gravy Wet Cat Food
Natural Balance · kibblelab.com

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Frequently Asked Questions

Has Natural Balance ever been recalled?

We have no recalls on record for Natural Balance. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.