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Platefulls Mackerel & Sardine Recipe Morsels in Gravy Wet Cat Food
Natural Balance

Platefulls Mackerel & Sardine Recipe Morsels in Gravy Wet Cat Food

Verified Aug 17, 2026

Cat · Wet Adult All Breed Sizes

This is a wet food for adult cats that uses mackerel, sardines, and chicken (including chicken liver) as its main protein sources in a gravy format. It’s complete and balanced for maintenance and includes added taurine plus omega-3 and omega-6 fatty acids, which are important for heart, skin, and coat health. Vegetables like carrots, peas, and potatoes contribute fiber to support healthy digestion, and it can be served as a full meal or as a topper over dry food.

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Over-the-counter AAFCO No recalls

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KibbleLab Score
8.3 out of 10

Strong Choice

Overall, this is a high-quality adult wet food that provides animal-based protein from multiple fish sources plus chicken and organ meat, with an appropriate nutrient profile for adult cat maintenance. It offers added taurine and specified omega-3 and omega-6 levels, which are particularly useful for heart health and skin/coat support in cats. It’s likely a good fit for adult cats who enjoy fish-based diets and can also work well as a moisture-rich topper for cats eating dry food.

Nutritional profile 8.4
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Digestive Health Heart Care Skin Coat Health
Suitable For
Adult All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Multiple named animal proteins (mackerel, sardines, chicken liver, chicken) high on the ingredient list, providing good-quality, species-appropriate protein.
  • Complete and balanced to AAFCO standards for adult maintenance by formulation, so it can be fed as the sole diet for adult cats.
  • Guaranteed taurine, omega-3, and omega-6 levels, which support heart function and skin/coat health in cats.
  • Wet, gravy-style format helps increase water intake, which is often beneficial for feline urinary and overall health.

Considerations

  • Fish (mackerel and sardines) and chicken are common protein allergens, so this wouldn’t be appropriate for cats with known sensitivities to these ingredients.
  • Protein and fat levels are on the modest side for a wet cat food, which is fine for many adult cats but may be lower than ideal for very active or underweight cats needing a richer diet.
  • Contains peas, potatoes, and beet pulp as plant ingredients; while generally safe, they add some non-animal-derived components for owners specifically seeking strictly meat-heavy formulations.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Fish Broth, Mackerel, Sardines, Chicken Liver, Chicken, Carrots, Dried Egg Whites, Potatoes, Natural Flavor, Ground Dried Peas, Potato Starch, Sunflower Oil, Spinach, Flaxseed, Guar Gum, Sodium Phosphate, Dehydrated Alfalfa Meal, Dried Plain Beet Pulp, Potassium Chloride, Calcium Carbonate, Cranberries, Vitamins (Thiamine Mononitrate, Vitamin E Supplement, Niacin Supplement, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid, Biotin), Minerals (Iron Proteinate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Potassium Iodide, Sodium Selenite), Sodium Carbonate, Parsley, Taurine, Dried Kelp, Choline Chloride, Yucca Schidigera Extract

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Fish Broth
Fish broth is used in pet food primarily as a flavor and moisture enhancer, providing modest amounts of fish-derived protein, amino acids, minerals and sometimes trace omega‑3s but not serving as a primary source of complete nutrition. It can improve hydration and entice picky, senior, or ill dogs and cats to eat, but caregivers should watch for high sodium, added seasonings (especially onion or garlic), potential fish allergies, and variable quality depending on processing.
02
Mackerel
Mackerel is a fatty fish commonly used in pet foods as a high‑quality animal protein and a rich source of omega‑3 fatty acids (EPA and DHA), often added for flavor, palatability and healthy fats. Its omega‑3s support skin and coat condition, immune and joint health in dogs and cats, but owners should be aware of potential heavy‑metal accumulation, food sensitivities, and higher fat or sodium in some preparations, so choose properly processed, deboned sources from reputable suppliers.
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03
Sardine
Sardine serves as a rich animal protein and palatability enhancer in pet food, supplying highly digestible protein, abundant omega‑3 fatty acids (EPA and DHA), B vitamins and vitamin D, and when included whole can provide calcium and phosphorus. They can benefit both dogs and cats by supporting skin and coat, joint and cardiac health, but owners should watch for high sodium in some canned products, potential fish allergies or digestive upset in sensitive animals, and choose sustainably sourced, low‑sodium options to minimize contaminant exposure.
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04
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
05
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
7.00%
Low High
Crude Fat (min)
2.00%
Low High
Crude Fiber (max)
1.50%
Low High
Moisture (max)
83.00%
Low High
830
kcal / Kg
71
kcal / Pouch
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Chunks In Gravy
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Natural Balance Original Ultra Platefulls Morsels in Gravy Mackerel & Sardine Recipe cat food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for maintenance.

Brand

Natural Balance is a premium pet food brand focused on delivering nutritionally balanced diets made with high-quality ingredients. It is best known for its Limited Ingredient Diets, which feature simple ingredient lists designed for pets with food sensitivities. The brand also offers targeted formulas for different life stages and dietary needs. Natural Balance markets itself as a transparent and science-informed brand catering to pet owners seeking reliable, health-conscious nutrition for their pets.

Price tier $$$$

Manufacturer

Company name Natural Balance Pet Foods
Parent company Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 1989
Headquarters Burbank, California, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region California
Manufacturing oversight

Natural Balance sources and manufactures its products primarily in the United States. Its manufacturing facilities adhere to FDA and AAFCO regulations for pet food production, with quality control protocols that include routine testing for contaminants and nutritional accuracy. Production oversight includes partnerships with certified and audited co-packers to ensure consistency and safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Natural Balance Platefulls Mackerel & Sardine Recipe Morsels in Gravy Wet Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.3 /10 Grade A
Platefulls Mackerel & Sardine Recipe Morsels in Gravy Wet Cat Food
Natural Balance · kibblelab.com

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Frequently Asked Questions

Has Natural Balance ever been recalled?

We have no recalls on record for Natural Balance. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.