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Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy Wet Cat Food
Natural Balance

Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy Wet Cat Food

Verified Aug 13, 2026

Cat · Wet Adult All Breed Sizes

This is a gravy-style wet food for adult cats featuring multiple animal protein sources, including salmon, tuna, chicken liver, chicken, and shrimp. It provides moderate protein and fat for maintenance, with added taurine for heart health and omega-3 and omega-6 fatty acids to support skin and coat. Vegetables and added fiber sources like carrots, peas, beet pulp, and potatoes help support digestive health, and it can be fed as a complete meal or as a topper over dry food.

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Over-the-counter AAFCO No recalls

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KibbleLab Score
8.7 out of 10

Strong Choice

Overall, this is a well-formulated adult maintenance wet food that offers a variety of high-quality animal proteins in a palatable gravy format. It’s a good option for healthy adult cats who enjoy mixed fish and poultry flavors and can benefit from the added omega fatty acids and taurine. It may work especially well for cats who need more moisture in their diet or prefer softer foods over dry kibble.

Nutritional profile 9.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Heart Care Skin Coat Health Digestive Health
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Multiple named animal proteins (salmon, tuna, chicken liver, chicken, shrimp) high on the ingredient list provide good-quality, varied amino acid sources.
  • Complete and balanced for adult maintenance according to AAFCO, so it can be used as a sole diet or as a topper without worrying about nutrient gaps.
  • Added taurine plus omega-3 and omega-6 fatty acids support heart function and skin/coat health, which are important in cats.
  • Includes several fiber sources like carrots, peas, beet pulp, and potatoes that can help support normal digestive function.

Considerations

  • Contains several common allergen proteins (fish, chicken, egg), so it is not suitable for cats with known sensitivities to these ingredients.
  • Protein level is moderate for a wet cat food; very active cats or those needing higher protein intake may do better with a higher-protein formula, depending on your veterinarian’s guidance.
  • Includes legumes (peas) and plant-based thickeners like guar gum and potato starch; while generally safe, a few very sensitive cats may not tolerate these as well.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

FISH BROTH, SALMON, TUNA, CHICKEN LIVER, CHICKEN, CARROTS, SHRIMP, DRIED EGG WHITES, POTATOES, NATURAL FLAVOR, GROUND DRIED PEAS, POTATO STARCH, SPINACH, CANOLA OIL, GUAR GUM, SODIUM PHOSPHATE, DEHYDRATED ALFALFA MEAL, DRIED PLAIN BEET PULP, POTASSIUM CHLORIDE, SALMON OIL (PRESERVED WITH MIXED TOCOPHEROLS), GROUND FLAXSEED, CRANBERRIES, MINERALS (IRON PROTEINATE, ZINC PROTEINATE, COPPER PROTEINATE, MANGANESE PROTEINATE, POTASSIUM IODIDE, SODIUM SELENITE), VITAMINS (THIAMINE MONONITRATE, VITAMIN E SUPPLEMENT, NIACIN SUPPLEMENT, MENADIONE SODIUM BISULFITE COMPLEX (SOURCE OF VITAMIN K ACTIVITY), d-CALCIUM PANTOTHENATE, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN SUPPLEMENT, VITAMIN A SUPPLEMENT, VITAMIN D3 SUPPLEMENT, VITAMIN B12 SUPPLEMENT, FOLIC ACID, BIOTIN), SODIUM CARBONATE, PARSLEY, CALCIUM CARBONATE, TAURINE, DRIED KELP, CHOLINE CHLORIDE, YUCCA SCHIDIGERA EXTRACT.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Fish Broth
Fish broth is used in pet food primarily as a flavor and moisture enhancer, providing modest amounts of fish-derived protein, amino acids, minerals and sometimes trace omega‑3s but not serving as a primary source of complete nutrition. It can improve hydration and entice picky, senior, or ill dogs and cats to eat, but caregivers should watch for high sodium, added seasonings (especially onion or garlic), potential fish allergies, and variable quality depending on processing.
02
Salmon
Salmon is commonly used as a high-quality animal protein and rich source of omega‑3 fatty acids (EPA/DHA) in dog and cat foods, supporting skin and coat condition, joint and cognitive health, and overall muscle maintenance. While very nutritious, salmon can be an allergen for some pets and raw salmon may pose risks from parasites, thiaminase-related thiamine loss, and region-specific pathogens (e.g., salmon poisoning); owners should avoid feeding uncooked bones and consider sourcing to minimize contaminant and sustainability concerns.
View ingredient
03
Tuna
Tuna is commonly used in pet foods as a highly palatable animal protein and flavor enhancer, providing readily digestible protein and omega‑3 fatty acids (EPA/DHA) along with B vitamins for both dogs and cats. While nutritionally beneficial, tuna can be high in mercury or sodium (especially canned), and feeding it exclusively or frequently may cause nutrient imbalances (including risks for thiamine or taurine issues in cats), so it should be offered in moderation as part of a complete, balanced diet.
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04
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
05
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
7.00%
Low High
Crude Fat (min)
3.00%
Low High
Crude Fiber (max)
1.50%
Low High
Moisture (max)
83.00%
Low High
947
kcal / Kg
80
kcal / Pouch
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Chunks In Gravy
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Natural Balance Original Ultra Platefulls Morsels in Gravy Salmon, Tuna, Chicken & Shrimp Recipe cat food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for maintenance.

Brand

Natural Balance is a premium pet food brand focused on delivering nutritionally balanced diets made with high-quality ingredients. It is best known for its Limited Ingredient Diets, which feature simple ingredient lists designed for pets with food sensitivities. The brand also offers targeted formulas for different life stages and dietary needs. Natural Balance markets itself as a transparent and science-informed brand catering to pet owners seeking reliable, health-conscious nutrition for their pets.

Price tier $$$$

Manufacturer

Company name Natural Balance Pet Foods
Parent company Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 1989
Headquarters Burbank, California, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region California
Manufacturing oversight

Natural Balance sources and manufactures its products primarily in the United States. Its manufacturing facilities adhere to FDA and AAFCO regulations for pet food production, with quality control protocols that include routine testing for contaminants and nutritional accuracy. Production oversight includes partnerships with certified and audited co-packers to ensure consistency and safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Natural Balance Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy Wet Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.7 /10 Grade A
Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy Wet Cat Food
Natural Balance · kibblelab.com

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Frequently Asked Questions

Has Natural Balance ever been recalled?

We have no recalls on record for Natural Balance. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.