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Platefulls Turkey, Chicken & Duck Recipe Morsels in Gravy Wet Cat Food
Natural Balance

Platefulls Turkey, Chicken & Duck Recipe Morsels in Gravy Wet Cat Food

Verified Jul 24, 2026

Cat · Wet Adult All Breed Sizes

This is a gravy-style wet food for adult cats that uses turkey, chicken, and duck as its main animal protein sources. It includes peas, carrots, spinach, pumpkin, and cranberries for added fiber and nutrients, plus salmon oil and flaxseed to supply omega-3 and omega-6 fatty acids. The recipe is complete and balanced for adult maintenance and can be fed alone or used as a topper over dry food.

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Over-the-counter AAFCO No recalls

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KibbleLab Score
8.7 out of 10

Strong Choice

Overall, this is a high-quality wet food option for adult cats that emphasizes multiple poultry proteins in a moisture-rich gravy format. The protein and fat levels are appropriate for a maintenance wet diet, and the inclusion of taurine and added omega fatty acids supports basic heart and skin/coat needs. It should suit most healthy adult cats well, as long as they do not have sensitivities to poultry or egg ingredients.

Nutritional profile 9.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Digestive Health Heart Care Skin Coat Health
Suitable For
Adult All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Multiple named animal proteins (turkey, chicken liver, chicken, duck) high on the ingredient list provide good-quality, highly digestible protein for cats.
  • Complete and balanced for adult maintenance according to AAFCO, so it can be used as a sole diet for adult cats if desired.
  • Includes beneficial extras like salmon oil, ground flaxseed, and added omega-3 and omega-6 fatty acids, which can support skin and coat health.
  • Relatively low fiber and high moisture content, which many cats tolerate well and which can help support adequate hydration compared with dry food.

Considerations

  • Contains several common allergens for cats, including chicken, duck, and egg, so it would not be suitable for cats with known poultry or egg allergies.
  • Peas and ground dried peas appear mid-list; while fine for most cats, some very sensitive individuals may not tolerate legumes as well as more traditional carbohydrate sources.
  • Formulated only for adult maintenance, so it is not appropriate as the sole diet for kittens or pregnant/nursing cats.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

TURKEY BROTH, TURKEY, CHICKEN LIVER, CHICKEN, DUCK, PEAS, DRIED EGG WHITES, CARROTS, GROUND DRIED PEAS, NATURAL FLAVOR, POTATO STARCH, SPINACH, SALMON OIL (PRESERVED WITH MIXED TOCOPHEROLS), GUAR GUM, SODIUM PHOSPHATE, POTASSIUM CHLORIDE, GROUND FLAXSEED, MINERALS (IRON PROTEINATE, ZINC PROTEINATE, COPPER PROTEINATE, MANGANESE PROTEINATE, POTASSIUM IODIDE, SODIUM SELENITE), VITAMINS (VITAMIN E SUPPLEMENT, THIAMINE MONONITRATE, NIACIN SUPPLEMENT, d-CALCIUM PANTOTHENATE, VITAMIN D3 SUPPLEMENT, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN SUPPLEMENT, VITAMIN A SUPPLEMENT, VITAMIN B12 SUPPLEMENT, FOLIC ACID, BIOTIN), SODIUM CARBONATE, PUMPKIN, PARSLEY, CRANBERRIES, TAURINE, DRIED KELP, CHOLINE CHLORIDE, YUCCA SCHIDIGERA EXTRACT

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Turkey Broth
Turkey broth is commonly used in pet foods and toppers as a flavoring and moisture enhancer to improve palatability, and in wet formulas it contributes small amounts of protein, amino acids and electrolytes. It can help entice dogs and cats to eat or increase hydration, but caregivers should check sodium levels and avoid broths with onion, garlic, xylitol or other harmful additives, and be mindful if the pet has a poultry allergy.
02
Turkey
Turkey is commonly used as a primary animal protein in dog and cat foods, offering highly digestible, high‑quality protein and supplying essential amino acids along with B vitamins, phosphorus and zinc to support muscle maintenance and metabolism. Its fat level varies by cut so products can be lean or richer; some pets may develop allergies to poultry, cooked bones are hazardous, raw meat carries bacterial risk, and owners should rely on balanced commercial formulations (and ensure adequate taurine for cats) if turkey is a main ingredient.
View ingredient
03
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
04
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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05
Duck
Duck is used in pet food primarily as a flavorful animal protein and fat source, commonly included in limited-ingredient or novel-protein formulas for dogs and cats. It supplies high-quality amino acids and energy and can help pets with sensitivities to common proteins, but it is relatively rich in fat (so may be unsuitable for low‑fat or pancreatitis-prone animals), can still trigger allergies in some pets, and requires proper cooking/processing and handling to avoid bacterial contamination.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
7.00%
Low High
Crude Fat (min)
3.50%
Low High
Crude Fiber (max)
1.00%
Low High
Moisture (max)
83.00%
Low High
919
kcal / Kg
78
kcal / Pouch
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Chunks In Gravy
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Natural Balance Original Ultra Platefulls Morsels in Gravy Turkey, Chicken & Duck Recipe cat food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for maintenance.

Brand

Natural Balance is a premium pet food brand focused on delivering nutritionally balanced diets made with high-quality ingredients. It is best known for its Limited Ingredient Diets, which feature simple ingredient lists designed for pets with food sensitivities. The brand also offers targeted formulas for different life stages and dietary needs. Natural Balance markets itself as a transparent and science-informed brand catering to pet owners seeking reliable, health-conscious nutrition for their pets.

Price tier $$$$

Manufacturer

Company name Natural Balance Pet Foods
Parent company Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 1989
Headquarters Burbank, California, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region California
Manufacturing oversight

Natural Balance sources and manufactures its products primarily in the United States. Its manufacturing facilities adhere to FDA and AAFCO regulations for pet food production, with quality control protocols that include routine testing for contaminants and nutritional accuracy. Production oversight includes partnerships with certified and audited co-packers to ensure consistency and safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Natural Balance Platefulls Turkey, Chicken & Duck Recipe Morsels in Gravy Wet Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.7 /10 Grade A
Platefulls Turkey, Chicken & Duck Recipe Morsels in Gravy Wet Cat Food
Natural Balance · kibblelab.com

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Frequently Asked Questions

Has Natural Balance ever been recalled?

We have no recalls on record for Natural Balance. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.