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All Ages Chicken, Duck & Broth Grain-Free Wet Cat Food
Now Fresh

All Ages Chicken, Duck & Broth Grain-Free Wet Cat Food

Verified Jul 26, 2026

Cat · Wet All Life Stages All Breed Sizes

A grain-free, shredded wet food for cats of all ages that uses deboned chicken and duck as its main protein sources in a high-moisture broth. The recipe provides moderate protein and fat for a wet food, with added taurine for heart health and omega fatty acids from flaxseed and marine microalgae oil to support skin and coat. It’s designed as a complete and balanced diet that can be fed on its own or alongside dry food.

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Over-the-counter AAFCO Pet Sustainability Coalition Accredited No recalls

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Official product page
KibbleLab Score
8.4 out of 10

Strong Choice

This is a high-moisture, grain-free wet cat food with named poultry proteins (deboned chicken and duck) and a simple, straightforward ingredient list. The nutrient profile is appropriate for all life stages, including kittens, when fed in adequate amounts, and it includes added taurine plus omega-3 and omega-6 sources. It should work well for most healthy cats who do well on chicken and duck and benefit from extra hydration in their diet.

Nutritional profile 8.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Hydration Support Heart Care Skin Coat Health Digestive Health
Suitable For
All Life Stages All Breed Sizes
Does this food work for your pet?
We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Deboned chicken as the first ingredient with added deboned duck provides high-quality, highly digestible animal protein.
  • Very high moisture content with a broth base supports hydration, which is especially helpful for cats that don’t drink much water.
  • Includes added taurine and specified omega-3 and omega-6 fatty acid sources (flaxseed, marine microalgae oil, sunflower oil) to support heart, skin, and coat health.
  • Complete and balanced per AAFCO for all life stages, so it can be fed to kittens, adults, and seniors as a sole diet if desired.

Considerations

  • Contains chicken and duck, which are common protein allergens for some cats, so it’s not ideal for cats with known poultry allergies or suspected food sensitivities to these meats.
  • The fat level is on the moderate side for a wet diet; very underweight or high-energy cats may need careful portion adjustments or a higher-calorie companion food to maintain weight.
  • Grain-free but relies on tapioca as a carbohydrate and thickener; while not harmful, it does not add significant nutrient density compared with the animal protein components.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

de-boned chicken, chicken broth, duck broth, sunflower oil, de-boned duck, tapioca, calcium sulfate, natural flavor, marine microalgae oil, sodium tripolyphosphate, flaxseed, guar gum, choline chloride, potassium chloride, minerals (zinc proteinate, ferrous fumarate, copper proteinate, manganese proteinate, potassium iodide, sodium selenite), taurine, magnesium sulfate, vitamins (vitamin A supplement, vitamin D3 supplement, vitamin E supplement, niacin, thiamine mononitrate, d-calcium pantothenate, riboflavin, pyridoxine hydrochloride, folic acid, biotin, vitamin B12 supplement), salt

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Deboned Chicken
Deboned chicken is a common primary animal protein in pet foods, providing highly digestible essential amino acids and nutrients such as B vitamins and iron that support muscle maintenance, growth, and overall health in both dogs and cats. It is generally palatable and relatively lean, but can be a common food allergen for some animals and its nutritional and fat content varies with inclusion of skin or fat—ensure proper sourcing and handling to reduce contamination risk and consult a veterinarian if you suspect a food sensitivity.
02
Chicken Broth
Chicken broth is commonly used in pet foods and toppers as a flavorful liquid base or gravy to improve palatability and add moisture, providing modest amounts of soluble protein, electrolytes and minerals. It can help encourage eating and increase hydration, but owners should choose low‑sodium, onion‑ and garlic‑free formulations (or make homemade broth), since commercial broths may contain excessive salt, seasonings or additives that are unsafe or unsuitable for dogs and cats.
03
Duck Broth
Duck broth is used in pet food primarily as a flavorful liquid to boost palatability and moisture, and it can contribute modest amounts of amino acids and minerals depending on how it’s made. It can help entice picky dogs and cats and encourage hydration, but caregivers should check labels for high sodium, added onions/garlic or excessive fat, and avoid broths with bone fragments or if the animal has a poultry allergy or pancreatitis risk.
04
Sunflower Oil
Sunflower oil is used in pet foods as a concentrated fat source to increase energy density, palatability and supply linoleic acid (an essential omega‑6) that helps maintain healthy skin and coat. It is beneficial for dogs and cats but is high in omega‑6 and low in omega‑3—so formulas should balance fatty acids to avoid an inflammatory imbalance; it is calorie‑dense (important for weight control and pancreatitis-prone animals) and may require antioxidants or high‑oleic formulations for better shelf stability.
05
Duck
Duck is used in pet food primarily as a flavorful animal protein and fat source, commonly included in limited-ingredient or novel-protein formulas for dogs and cats. It supplies high-quality amino acids and energy and can help pets with sensitivities to common proteins, but it is relatively rich in fat (so may be unsuitable for low‑fat or pancreatitis-prone animals), can still trigger allergies in some pets, and requires proper cooking/processing and handling to avoid bacterial contamination.
View ingredient

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
8.50%
Low High
Crude Fat (min)
3.50%
Low High
Crude Fiber (max)
1.00%
Low High
Moisture (max)
85.00%
Low High
736
kcal / Kg
52
kcal / 71 G
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Shredded
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages
Substantiation Formulation
Now Fresh Grain Free Shredded Chicken, Duck + Broth Blend for Cats is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages.

Brand

Now Fresh is a super-premium pet food brand from Petcurean offering recipes made with 100% fresh meat, fish, and poultry with no rendered meals. It targets pet owners seeking natural, minimally processed diets for their pets.

Price tier $$$$$

Manufacturer

Company name Petcurean Pet Nutrition Inc.
Founded 1999
Headquarters Chilliwack, British Columbia, Canada
Manufacturing type Contract Manufacturer
Manufacturing country Canada
Manufacturing region British Columbia
Manufacturing oversight

Petcurean oversees its manufacturing through trusted, approved partners in Canada and the United States that operate under strict quality control protocols. Facilities adhere to rigid food safety and quality assurance standards, including HACCP compliance and regular third-party audits.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Petcurean Pet Nutrition Inc. is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Now Fresh All Ages Chicken, Duck & Broth Grain-Free Wet Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.4 /10 Grade A
All Ages Chicken, Duck & Broth Grain-Free Wet Cat Food
Now Fresh · kibblelab.com

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Frequently Asked Questions

Has Now Fresh ever been recalled?

We have no recalls on record for Now Fresh. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.