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Be Natural Real Lamb & Oatmeal Recipe Dry Dog Food
Instinct

Be Natural Real Lamb & Oatmeal Recipe Dry Dog Food

Verified Aug 24, 2026

Dog · Dry All Life Stages All Breed Sizes

This is a dry dog food featuring lamb and chicken meal as the main animal protein sources, combined with oatmeal, barley, sorghum, and brown rice as the primary grains. It includes added omega fatty acids, probiotics, and freeze-dried pollock to support digestion, skin and coat, and overall wellness. The formula is designed for dogs of all life stages except growing large-breed puppies.

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Over-the-counter AAFCO Pet Sustainability Coalition Accredited No recalls

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KibbleLab Score
8.7 out of 10

Strong Choice

Overall, this is a high-quality, grain-inclusive dry food with multiple animal protein sources and a solid nutrient profile for most puppies, adults, and seniors. The 26% protein and 15.5% fat are appropriate for many dogs, and the inclusion of omega fatty acids and probiotics is a nice plus for skin, coat, and digestive support. It is not appropriate for large-breed puppies, and it may not suit dogs with sensitivities to lamb, chicken, or multiple proteins.

Nutritional profile 9.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Digestive Health Immune Support Skin Coat Health
Suitable For
All Life Stages All Breed Sizes
Not Formulated For
What "not formulated for" means Life stages this food isn't certified complete and balanced for, based on its AAFCO statement.
Excludes Large Breed Growth
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Multiple named animal proteins (lamb, chicken meal, turkey meal, fish meal) high in the ingredient list provide good-quality, diverse amino acids.
  • Grain-inclusive formula using oatmeal, barley, sorghum, and brown rice offers digestible carbohydrates and fiber rather than relying on peas or potatoes.
  • Added omega-3 and omega-6 fatty acids, along with flaxseed and fish meal, support skin and coat health.
  • Includes probiotics and fermentation products that can help maintain a healthy gut microbiome in many dogs, and is AAFCO-complete for all life stages except large-breed growth.

Considerations

  • Not suitable for large-breed puppies, as it is specifically excluded for growth of dogs expected to be 70 lb or more as adults.
  • Contains several common protein allergens (lamb, chicken, turkey, fish), so it may not be appropriate for dogs with known food allergies or those needing a very simple, limited-ingredient diet.
  • Calorie density is relatively high at about 408 kcal per cup, so portion control is important for dogs prone to weight gain.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Lamb, Chicken Meal, Oatmeal, Barley, Sorghum, Brown Rice, Turkey Meal, Chicken Fat (preserved with Mixed Tocopherols), Millet, Fish Meal, Ground Flaxseed, Natural Flavor, Salt, Carrots, Montmorillonite Clay, Potassium Chloride, Apples, Blueberries, Cranberries, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydroiodide), L-Threonine, Dried Yeast, DL-Methionine, Freeze-Dried Pollock, Taurine, Pumpkin Seeds, Yeast Culture, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Rosemary Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Lamb
Lamb is commonly used in dog and cat foods as a high-quality animal protein that supplies essential amino acids, iron and B vitamins and is often chosen for its palatability or as a “novel” protein in elimination diets. It can be higher in fat and calories than some other meats and may still cause allergic reactions in sensitive animals, so owners of overweight pets or those with food sensitivities should consult a veterinarian and use proper handling/cooking practices if feeding raw or homemade lamb.
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02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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03
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.
04
Barley
Barley is a cereal grain used in pet foods primarily as a digestible carbohydrate and source of dietary fiber (including soluble beta‑glucans), along with modest amounts of B vitamins and minerals. It can support healthy digestion, help moderate post‑meal blood sugar and aid weight management in dogs, but provides limited protein for obligate carnivores like cats, must be cooked/processed for good digestibility, and may be unsuitable for pets with grain sensitivities or calorie‑restricted diets.
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05
Sorghum
Sorghum is a cereal grain commonly used in pet foods as a source of complex carbohydrates, dietary fiber and modest plant protein, often chosen as a gluten‑free alternative to wheat or corn. It can provide fermentable fiber and antioxidant compounds that may support digestion and glycemic control, but is generally less digestible than some grains unless properly processed and certain tannin‑rich varieties can reduce nutrient availability, so quality sourcing and appropriate formulation are important—particularly for cats, whose diets should remain primarily animal‑based.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
26.00%
Low High
Crude Fat (min)
15.50%
Low High
Crude Fiber (max)
5.00%
Low High
Moisture (max)
10.00%
Low High
3710
kcal / Kg
408
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Kibble
Processing method Freeze Dried
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages
Exclusions Excludes Large Breed Growth
Substantiation Formulation
Instinct BeNatural Real Lamb & Oatmeal is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).

Brand

Instinct is Nature’s Variety’s flagship brand dedicated to raw and minimally processed pet nutrition. It positions itself in the premium and super-premium segment, focusing on high-protein, grain-free, and raw-inspired diets. Instinct offers frozen raw, freeze-dried raw, kibble with raw coatings, and canned foods aimed at health-conscious pet owners who value a biologically appropriate diet.

Price tier $$$$$

Manufacturer

Company name Nature's Variety
Parent company Agrolimen S.A.
Founded 2002
Headquarters St. Louis, Missouri, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Nebraska
Manufacturing oversight

Nature's Variety manages manufacturing quality and safety in accordance with FDA and AAFCO guidelines. Their manufacturing facilities adhere to stringent quality control protocols and HACCP food safety programs to ensure the integrity of their frozen and freeze-dried raw products.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Nature's Variety is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Instinct Be Natural Real Lamb & Oatmeal Recipe Dry Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.7 /10 Grade A
Be Natural Real Lamb & Oatmeal Recipe Dry Dog Food
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Frequently Asked Questions

Has Instinct ever been recalled?

We have no recalls on record for Instinct. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.