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Exceed Chicken & Rice Dry Dog Food
Member's Mark

Exceed Chicken & Rice Dry Dog Food

Dog · Dry All Life Stages Large

This is a chicken-based dry kibble designed for dogs of all life stages, including larger breeds. It uses chicken and chicken meal as primary protein sources, with brown rice, barley, and sorghum providing carbohydrates and fiber. Added omega fatty acids, vitamins, minerals, and joint-support ingredients like glucosamine and chondroitin round out the formula.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
9.3 out of 10

Top Pick

This diet offers a solid, moderate-protein dry option for dogs who do well on chicken-based formulas. The combination of chicken, grains, and some peas provides balanced energy with added support for skin, coat, and joint health. It can be appropriate for many healthy dogs, especially larger breeds, as long as they don’t have chicken, egg, lamb, or fish allergies.

Nutritional profile 10.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Suitable For
All Life Stages Large
Does this food work for your pet?
We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Chicken and chicken meal provide concentrated animal protein to support muscle maintenance.
  • Includes brown rice, barley, and sorghum, which are well-tolerated grain carbohydrate sources for most dogs.
  • Menhaden fish meal and flaxseed contribute omega fatty acids that can support skin and coat health.
  • Contains added glucosamine and chondroitin, which may help support joint health, especially in larger dogs.

Considerations

  • Contains multiple potential allergens, including chicken, lamb, egg, and fish, so it is not ideal for dogs with food allergies to these proteins.
  • Peas and pea protein are present, so owners of breeds with heart concerns may prefer a diet with less reliance on legumes.
  • Calorie density is fairly high at about 321 calories per cup, so portion control is important for dogs prone to weight gain.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

CHICKEN, CHICKEN MEAL, BROWN RICE, GROUND BARLEY, GRAIN SORGHUM, LAMB MEAL, DRIED PEAS, POULTRY FAT (PRESERVED WITH MIXED TOCOPHEROLS), MENHADEN FISH MEAL, DRIED EGG PRODUCT, PEA PROTEIN, BREWERS DRIED YEAST, DRIED PLAIN BEET PULP, SALT, NATURAL FLAVOR, WHOLE FLAXSEED, POTASSIUM CHLORIDE, CHOLINE CHLORIDE, VITAMIN E SUPPLEMENT, ZINC SULFATE, FERROUS SULFATE, CALCIUM CARBONATE, ZINC OXIDE, L-ASCORBYL-2-POLYPHOSPHATE (SOURCE OF VITAMIN C), NIACIN, VITAMIN A SUPPLEMENT, COPPER SULFATE, BIOTIN, d-CALCIUM PANTOTHENATE, MANGANOUS OXIDE, VITAMIN B12 SUPPLEMENT, THIAMINE MONONITRATE, PYRIDOXINE HYDROCHLORIDE, MENADIONE SODIUM BISULFITE COMPLEX (SOURCE OF VITAMIN K ACTIVITY), RIBOFLAVIN SUPPLEMENT, SODIUM SELENITE, CALCIUM IODATE, FOLIC ACID, VITAMIN D3 SUPPLEMENT, COBALT CARBONATE.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
View ingredient
03
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.
04
Barley
Barley is a cereal grain used in pet foods primarily as a digestible carbohydrate and source of dietary fiber (including soluble beta‑glucans), along with modest amounts of B vitamins and minerals. It can support healthy digestion, help moderate post‑meal blood sugar and aid weight management in dogs, but provides limited protein for obligate carnivores like cats, must be cooked/processed for good digestibility, and may be unsuitable for pets with grain sensitivities or calorie‑restricted diets.
View ingredient
05
Grain Sorghum
Grain sorghum is a gluten-free cereal grain used in pet foods primarily as a carbohydrate and fiber source that also contributes modest plant protein, B vitamins, and minerals, often serving as an alternative to corn or wheat. It supplies energy and dietary fiber for dogs and cats but is relatively low in certain essential amino acids (like lysine), and some tannin-containing varieties can reduce palatability and nutrient digestibility—processing and balanced formulation mitigate these issues, and sourcing should guard against mycotoxin contamination.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
28.00%
Low High
Crude Fat (min)
14.00%
Low High
Crude Fiber (max)
4.00%
Low High
Moisture (max)
12.00%
Low High
3478
kcal / Kg
321
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size Large
Texture Kibble
Food type Dry

Brand

Member's Mark is Sam's Club's exclusive members-only private-label brand. Its pet line, marketed under the Exceed name, covers dry and wet foods for dogs and cats in both grain-inclusive and grain-free recipes. The food is produced by third-party co-packers, chiefly Mid America Pet Food, the maker behind the Victor brand.

Price tier $$

Manufacturer

Company name Sam's Club
Parent company Walmart Inc.
Founded 1983
Headquarters Bentonville, Arkansas, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing oversight

Sam's Club does not operate its own manufacturing facilities. Member's Mark is a private-label brand produced by third-party co-packers.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Member's Mark Exceed Chicken & Rice Dry Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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TOP TIER.
9.3 /10 Grade A+
Exceed Chicken & Rice Dry Dog Food
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Frequently Asked Questions

Has Member's Mark ever been recalled?

We have no recalls on record for Member's Mark. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.