Natural Choice Puppy Chicken & Brown Rice Dry Dog Food
Verified Aug 22, 2026
This is a complete dry puppy food designed for growing dogs of all breeds, with chicken and chicken meal as the primary protein sources and brown rice, barley, and oatmeal providing digestible carbohydrates. It offers moderate-to-high protein and fat levels for growth, plus added DHA and EPA from fish oil to support brain and eye development. The recipe also includes beet pulp as a prebiotic fiber and a blend of omega-3 and omega-6 fatty acids to support skin, coat, and overall health during the puppy stage.
Jump to ingredientsAffiliate link · may earn a commission at no extra cost to you
Strong Choice
This is a well-balanced, thoughtfully formulated dry diet for puppies that provides appropriate protein and fat levels for growth, along with specific nutrients like DHA and EPA for developing brains and eyes. It relies on named animal proteins and wholesome grains, with added prebiotic fiber and antioxidants for general wellness. It should suit most healthy puppies of any breed who do not have chicken or egg sensitivities.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- Chicken and chicken meal as primary ingredients provide high-quality, highly digestible animal protein for growth.
- Appropriate puppy macronutrient profile, with 28% protein and 16% fat on an as-fed basis, supporting healthy growth and energy needs.
- Includes DHA and EPA from fish oil, which are important omega-3 fatty acids for brain and eye development in growing puppies.
- Uses digestible grains (brown rice, barley, oatmeal) plus beet pulp as a prebiotic fiber source to support healthy digestion, and supplies omega-3 and omega-6 fatty acids for skin and coat health.
Considerations
- Contains chicken, egg, and fish ingredients, which are common triggers for food allergies in some dogs; not ideal for puppies with known sensitivities to these proteins.
- Peas and pea protein appear in the ingredient list; while this is not a grain-free formula and peas are not dominant, owners of breeds with heart concerns may prefer to limit pea-heavy diets and discuss options with their veterinarian.
- Calorie density is relatively high at 407 kcal per cup, so portions may need careful measuring to avoid excess weight gain in rapidly growing puppies.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
View ingredient
02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
View ingredient
03
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.
04
Barley
Barley is a cereal grain used in pet foods primarily as a digestible carbohydrate and source of dietary fiber (including soluble beta‑glucans), along with modest amounts of B vitamins and minerals. It can support healthy digestion, help moderate post‑meal blood sugar and aid weight management in dogs, but provides limited protein for obligate carnivores like cats, must be cooked/processed for good digestibility, and may be unsuitable for pets with grain sensitivities or calorie‑restricted diets.
View ingredient
05
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.
Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Nutro is a natural-leaning dog and cat food brand from Mars Petcare positioned as a premium, ingredient-focused line. It emphasizes non-GMO ingredients where possible, no artificial colors, flavors, or preservatives, and simple ingredient lists. Nutro offers grain-inclusive and grain-free lines and markets itself to pet owners seeking more natural, wholesome recipes at a premium but broadly accessible price point.
Manufacturer
Mars Petcare operates large-scale manufacturing facilities in North America, Europe, Asia-Pacific, and Latin America with formal quality and food safety systems modeled on human food standards. Facilities follow HACCP-based programs, Good Manufacturing Practices, and are routinely audited for compliance with local regulatory bodies (e.g., FDA and USDA in the U.S., FEDIAF-related standards in Europe). Mars maintains in‑house research and development centers, employs veterinarians and pet nutrition scientists, and conducts digestibility and palatability studies and AAFCO feeding trials for many of its complete-and-balanced diets.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Nutro Natural Choice Puppy Chicken & Brown Rice Dry Dog Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
Sign up for the full picture
Ingredient Check
We'll check every ingredient against your pet's profile.
Feeding Calculator
Personalized portion sizes based on your pet's weight, age, and activity level.
Side-by-Side Comparison
Compare this food with alternatives to find the best fit.
Similar Foods
Post your dog's report card and challenge friends to check their food.
Frequently Asked Questions
Has Nutro ever been recalled?
We have no recalls on record for Nutro. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
Continue with Google
Continue with Facebook