Iams Proactive Health Healthy Puppy Chicken Recipe Small Breed Dry Puppy Food Purina Pro Plan Pro Plan Puppy Shredded Blend Chicken & Rice Formula Dry Dog Food
Purina Pro Plan Pro Plan Puppy Shredded Blend Chicken & Rice Formula Dry Dog Food scores higher on KibbleLab, 8.7 to 8.2. Compare ingredients, guaranteed analysis, and AAFCO nutritional adequacy, side by side.
Iams Proactive Health Healthy Puppy Chicken Recipe Small Breed Dry Puppy Food and Purina Pro Plan Pro Plan Puppy Shredded Blend Chicken & Rice Formula Dry Dog Food compared
| Attribute |
Verified Jul 18, 2026 |
Verified Jun 16, 2026 |
|---|---|---|
KibbleLab scoreThe KibbleLab expert rating, 0 to 10, based on published veterinary science. |
8.2 / 10 | 8.7 / 10 |
| Guaranteed analysis (as fed) | ||
ProteinGuaranteed analysis gives label minimums and maximums, not measured values, shown as fed. |
30.00% | 28.00% |
| Fat | 18.00% | 18.00% |
| Fiber | 4.00% | 3.00% |
| Calcium | 1.20% | 1.10% |
| Phosphorus | 1.00% | 0.90% |
| Omega-3 | 0.50% | Not listed |
| Omega-6 | 3.50% | 1.80% |
MoistureHigher moisture means a wetter food; it dilutes the other percentages above. |
10.00% | 12.00% |
| Calories | 3798 kcal/kg | 4167 kcal/kg |
| Calorie density | Moderate | High |
| Ingredients | ||
Full ingredient listEvery ingredient on each label, in order of weight. |
Chicken, Chicken By-Product Meal, Ground Whole Grain Corn, Brewers Rice, Ground Whole Grain Sorghum, Dried Plain Beet Pulp, Chicken Fat (preserved with Mixed Tocopherols), Corn Protein Meal, Soybean Meal, Natural Flavor, Fish Oil (preserved with Mixed Tocopherols), Dried Egg Product, Salt, Dicalcium Phosphate, Caramel Color, Carrots, Potassium Chloride, Choline Chloride, Calcium Carbonate, Fructooligosaccharides, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate [Vitamin C], Calcium Pantothenate, Biotin, Thiamine Mononitrate [Vitamin B1], Vitamin B12 Supplement, Vitamin A Supplement, Niacin, Riboflavin Supplement [Vitamin B2], Pyridoxine Hydrochloride [Vitamin B6], Vitamin D3 Supplement, Folic Acid), Minerals (Ferrous Sulfate, Zinc Oxide, Sodium Selenite, Manganese Sulfate, Copper Sulfate, Potassium Iodide, Manganous Oxide), Mixed Tocopherols (preservative), Citric Acid (preservative), Rosemary Extract. Show full list Show less |
Chicken, rice, poultry by-product meal, corn protein meal, beef fat preserved with mixed-tocopherols, soybean meal, whole grain wheat, whole grain corn, corn germ meal, dried egg product, natural flavor, dried yeast, glycerin, fish meal, fish oil, calcium carbonate, mono and dicalcium phosphate, soybean oil, salt, potassium chloride, MINERALS [zinc proteinate, ferrous sulfate, manganese proteinate, copper proteinate, calcium iodate, sodium selenite], choline chloride, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), Vitamin D-3 supplement, menadione sodium bisulfite complex (Vitamin K), biotin (Vitamin B-7)], dried Bacillus coagulans fermentation product, garlic oil. Show full list Show less |
| Limited ingredient | No | No |
| Health focus | Skin coat health, Bone health, Joint care, Immune support, Brain health, Digestive health | Brain health, Eye health, Immune support, Probiotic support, Digestive health, Bone health, Skin coat health |
| Format & suitability | ||
| Food type | Dry | Dry |
| Texture | Kibble | Shredded |
| Processing | Not listed | Not listed |
| Life stage | Puppy | Puppy |
| Breed size | Small | Large |
| AAFCO nutritional adequacy | ||
Complete & balancedWhether the manufacturer's label claims the food meets AAFCO nutrient profiles for a life stage. Not an independent test. |
Yes | Yes |
| Life stages | Growth (puppy/kitten), Gestation / Lactation | All Life Stages, Large Breed Growth (70+ lbs) |
SubstantiationHow adequacy was established. Feeding trials are the higher bar; formulation means the recipe is calculated to meet the profile. |
Not listed | Feeding Trials |
| Maker standards | ||
WSAVA guidelinesThe World Small Animal Veterinary Association publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
Yes | Yes |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact through third-party verification. It reflects sustainability practices, not food quality. |
No | No |
| Recalls & where to buy | ||
Recalls on recordKibbleLab began logging recalls in July 2026, so earlier recalls may not appear. |
None | None |
| Where to buy | ||
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Shared ingredients
Both foods list these among their top ingredients, by label weight.
- Chicken
- Whole Grain Corn
- Mixed Tocopherol
- Corn Protein
- Soybean
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Common Questions
Which food scores higher on KibbleLab?
Purina Pro Plan Pro Plan Puppy Shredded Blend Chicken & Rice Formula Dry Dog Food scores higher, 8.7 to 8.2 out of 10. Scores reflect published veterinary science.
Do these two foods share ingredients?
Yes. They share these top ingredients: Chicken, Whole Grain Corn, Mixed Tocopherol, Corn Protein, Soybean.
Are both foods AAFCO complete and balanced?
Yes, both foods are labeled AAFCO complete and balanced.
See the full profiles: Iams Proactive Health Healthy Puppy Chicken Recipe Small Breed Dry Puppy Food and Purina Pro Plan Pro Plan Puppy Shredded Blend Chicken & Rice Formula Dry Dog Food .
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either product. A food's guaranteed analysis gives legal minimums and maximums for a few nutrients, not measured values. No one can pay for placement or a higher score.
Product details are compiled from public sources and may not reflect the latest formulation. Represent one of these brands? Request a correction. Anyone else can email us.