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Adult Fish & Brown Rice Dry Dog Food
Simply Nourish

Adult Fish & Brown Rice Dry Dog Food

Verified Aug 12, 2026

Dog · Dry Adult All Breed Sizes

This is a dry adult dog food that uses deboned whitefish, fish meals, and chicken fat as its main animal protein and fat sources, with brown rice, oatmeal, and barley providing complex carbohydrates. It includes flaxseed, sunflower oil, and added omega-3 and omega-6 fatty acids to support skin and coat, plus chicory root and fiber sources that can help digestion. It’s designed as a complete everyday diet for adult dogs of any size who do well on a fish-based formula with wholesome grains.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
9.2 out of 10

Top Pick

This formula offers a moderate-protein, fish-based option for adult dogs who do well on diets with whole grains. The use of multiple fish ingredients along with flaxseed and sunflower oil provides a good mix of omega fatty acids, which can be helpful for skin and coat. It’s a reasonable all-purpose dry food for healthy adult dogs without fish or chicken sensitivities.

Nutritional profile 9.6
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Skin Coat Health Digestive Health
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Deboned whitefish, menhaden fish meal, and salmon meal provide layered animal protein sources.
  • Brown rice, oatmeal, and barley supply digestible complex carbohydrates and fiber.
  • Flaxseed, fish ingredients, and sunflower oil contribute omega-3 and omega-6 fats for skin and coat support.
  • Includes chicory root and various dried vegetables and fruits that add fiber and natural phytonutrients.

Considerations

  • Contains fish and chicken fat, so it is not suitable for dogs with fish or chicken allergies.
  • At 25% protein, it is moderate rather than high in protein, which may not suit very athletic or working dogs that need more.
  • Pea fiber is present, which boosts fiber but contributes little nutritional value beyond that.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Deboned Whitefish, Menhaden Fish Meal, Salmon Meal, Brown Rice, Oatmeal, Chicken Fat (Preserved with Mixed Tocopherols), Barley, Pea Fiber, Natural Flavor, Whole Flaxseed, Dicalcium Phosphate, Potassium Chloride, Choline Chloride, Dried Chicory Root, Dried Carrots, Dried Kale, Dried Pumpkin, Dried Blueberries, Sunflower Oil (Preserved with Mixed Tocopherols), Minerals (Zinc Sulfate, Zinc Proteinate, Iron Proteinate, Ferrous Sulfate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Sodium Selenite, Manganese Proteinate), Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacin Supplement, d-Calcium Pantothenate, Riboflavin Supplement, Thiamine Mononitrate, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid, Vitamin D3 Supplement), Citric Acid (A Preservative), Mixed Tocopherols (A Preservative), Rosemary Extract

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Whitefish
Whitefish (such as pollock, cod, or haddock) is commonly used in pet foods as a lean animal protein source that provides high‑quality essential amino acids, good digestibility, and some omega‑3 fatty acids to support skin, coat and muscle maintenance. While generally palatable and useful for weight‑managed formulas, pet parents should be aware of potential fish allergies and the importance of responsible sourcing and processing to minimize contaminants; cats also require adequate dietary taurine, so whitefish should be part of a complete, balanced diet.
02
Menhaden Fish
Menhaden fish is used in pet foods primarily as a high-quality animal protein and as a concentrated source of fish oil rich in omega‑3 fatty acids (EPA and DHA), which support healthy skin and coat, joint mobility, and anti‑inflammatory benefits for dogs and cats. It enhances palatability and provides essential micronutrients like iodine and selenium, but owners should be aware of possible fish allergies, caloric density and oil oxidation, and prefer products from reputable, sustainably sourced suppliers to reduce contamination risks.
View ingredient
03
Salmon
Salmon is commonly used as a high-quality animal protein and rich source of omega‑3 fatty acids (EPA/DHA) in dog and cat foods, supporting skin and coat condition, joint and cognitive health, and overall muscle maintenance. While very nutritious, salmon can be an allergen for some pets and raw salmon may pose risks from parasites, thiaminase-related thiamine loss, and region-specific pathogens (e.g., salmon poisoning); owners should avoid feeding uncooked bones and consider sourcing to minimize contaminant and sustainability concerns.
View ingredient
04
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.
05
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
25.00%
Low High
Crude Fat (min)
13.00%
Low High
Crude Fiber (max)
5.50%
Low High
Moisture (max)
10.00%
Low High
3420
kcal / Kg
355
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Food type Dry

Brand

Simply Nourish is a PetSmart-exclusive, proprietary pet food brand introduced in 2011. It offers dry and wet foods, meal toppers, and treats for dogs and cats. Current ranges include Original, Source, and Limited Ingredient Diet, plus a dog-only Fresh Market frozen line.

Price tier $$$

Manufacturer

Company name PetSmart LLC
Founded 1986
Headquarters Phoenix, Arizona, USA
Manufacturing type Co Packer
Manufacturing oversight

PetSmart does not manufacture Simply Nourish itself; production is handled by third-party suppliers, and the manufacturer and country of production vary by product.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Simply Nourish Adult Fish & Brown Rice Dry Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
TOP TIER.
9.2 /10 Grade A+
Adult Fish & Brown Rice Dry Dog Food
Simply Nourish · kibblelab.com

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Frequently Asked Questions

Has Simply Nourish ever been recalled?

We have no recalls on record for Simply Nourish. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.