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Hi-Pro Plus Small & Medium Breed Puppy Dry Dog Food
Victor

Hi-Pro Plus Small & Medium Breed Puppy Dry Dog Food

Verified Jun 15, 2026

Dog · Dry Puppy Small Medium

This is a high-protein, beef-first dry food designed for small and medium breed puppies and other dogs who need an energy-dense diet. It uses multiple animal protein sources along with grains like sorghum, brown rice, and millet, and includes added DHA for brain and vision development. Probiotics, prebiotics, and joint-support ingredients round out the formula to support digestion and growing bones and muscles.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
8.6 out of 10

Nutritionally, this is a strong option for small and medium breed puppies and active young dogs who do not fall into the large-breed category. It offers high protein and fat levels appropriate for growth and high energy needs, with beef and chicken as primary animal protein sources and a reasonable calcium and phosphorus profile for non-large-breed growth. Added DHA, omega fatty acids, probiotics, and joint-support ingredients make it a well-rounded formula for developing puppies, as long as they tolerate beef and chicken well.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Probiotic Support Digestive Health Joint Care Skin Coat Health Bone Health High Energy
Suitable For
Puppy Small Medium
Not Formulated For
What "not formulated for" means Life stages this food isn't certified complete and balanced for, based on its AAFCO statement.
Excludes Large Breed Growth
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Nutritional Perspective

KibbleLab Review

Strengths

  • High protein (30%) and fat (18%) from multiple named animal sources (beef, chicken, meat meals, fish meal), which supports healthy growth and lean muscle in puppies.
  • Formulated for all life stages except large-breed growth, with calcium and phosphorus levels appropriate for small and medium breed puppies.
  • Includes DHA, omega-3 and omega-6 fatty acids, plus glucosamine and chondroitin, which can support developing joints, brain, and skin/coat health.
  • Contains prebiotics, live probiotics, and fermentable fibers (yeast culture, inulin, dried Bacillus species) to support a healthy gut microbiome in growing puppies.

Considerations

  • Beef and chicken are the main protein sources, so this food would not be appropriate for puppies with known allergies or sensitivities to these common proteins.
  • The calorie density is quite high (about 383 kcal per cup), so portions need to be measured carefully to avoid overfeeding, especially in less active or smaller puppies.
  • Not suitable for large-breed puppies expected to reach 70 lb or more as adults, who have different calcium and growth-rate needs.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Beef, Chicken, Beef Meal, Chicken Meal, Whole Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols), Brown Rice, Whole Grain Millet, Dehydrated Alfalfa Meal, Yeast Culture, Menhaden Fish Meal, Blood Meal, Natural Flavor, Potassium Chloride, Carrot Powder, Tomato Pomace, Salt, Organic Dried Seaweed Meal, Taurine, Choline Chloride, Calcium Stearate, Zinc Methionine Complex, Vitamin E Supplement, DL-Methionine, Iron Amino Acid Complex, Hydrolyzed Yeast, Manganese Amino Acid Complex, Silicon Dioxide, L-Carnitine, Selenium Yeast, Brewers Dried Yeast, Copper Sulfate, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, D-Calcium Pantothenate, Mono and Diglycerides of Fatty Acids, Thiamine Mononitrate, Biotin, Yucca Schidigera Extract, Calcium Carbonate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Tetrasodium Pyrophosphate, Rosemary Extract, Green Tea Extract, Spearmint Extract, Inulin, Lecithin, Folic Acid, Dried Bacillus coagulans Fermentation Product, Dried Bacillus subtilis Fermentation Product

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
03
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
04
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
05
Grain Sorghum
Grain sorghum is a gluten-free cereal grain used in pet foods primarily as a carbohydrate and fiber source that also contributes modest plant protein, B vitamins, and minerals, often serving as an alternative to corn or wheat. It supplies energy and dietary fiber for dogs and cats but is relatively low in certain essential amino acids (like lysine), and some tannin-containing varieties can reduce palatability and nutrient digestibility—processing and balanced formulation mitigate these issues, and sourcing should guard against mycotoxin contamination.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
30.00%
Low High
Crude Fat (min)
18.00%
Low High
Crude Fiber (max)
5.00%
Low High
Moisture (max)
10.00%
Low High
3730
kcal / Kg
383
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Puppy
Breed size Small
Breed size Medium
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages
Exclusions Excludes Large Breed Growth
Substantiation Formulation
VICTOR Hi-Pro Plus Small & Medium Breed Puppy is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, except for growth of large size dogs (70 lb. or more as an adult).

Brand

Victor

Victor Super Premium Pet Food is known for its high-protein, nutrient-dense dry dog foods formulated for active dogs and those with specialized dietary needs. The brand emphasizes locally sourced ingredients and utilizes a 'Nutrient-dense formula' designed for performance, with manufacturing taking place in the U.S. at Mid America Pet Food’s facility.

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Price tier $$$$

Manufacturer

Company name Mid America Pet Food
Parent company TA Associates / Rx3 Growth Partners
Founded 2007
Headquarters Mt. Pleasant, Texas, USA
Website mapf.com
Manufacturing type In House
Manufacturing country United States
Manufacturing region Texas
Manufacturing oversight

Mid America Pet Food maintains in-house control of its production processes, with its facility in Mt. Pleasant, Texas meeting stringent quality and safety standards such as HACCP procedures and FDA compliance for pet food manufacturing.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Victor Hi-Pro Plus Small & Medium Breed Puppy Dry Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.6 /10 Grade A
Hi-Pro Plus Small & Medium Breed Puppy Dry Dog Food
Victor · kibblelab.com

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Frequently Asked Questions

Has Victor ever been recalled?

We have no recalls on record for Victor. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.