That's It Beef Formula Canned Supplement
Verified Jun 8, 2026
This is a limited-ingredient, canned beef tripe and beef supplement designed to be fed alongside a complete and balanced dog food. It provides animal-based protein and a relatively high fat content, with sweet potato, quinoa, and blueberries contributing some carbohydrate and antioxidants. It can work well as a topper or palatability booster, especially for dogs that do well on beef-based diets.
Nutritionally, this is a rich, meat-forward supplement with very few ingredients, which can be helpful for dogs that need a simpler recipe or a tasty topper to encourage eating. The beef tripe and beef supply good-quality animal protein and a high fat level, and the added omega-3 and omega-6 fatty acids are a nice bonus. It is not complete and balanced on its own, so it needs to be used alongside a full diet rather than as your dog’s only food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
KibbleLab Review
Strengths
- Very short, limited-ingredient list centered on beef tripe and beef, which can be useful for dogs that do well on beef and for owners wanting fewer ingredients.
- High fat content on a dry-matter basis (about 50%) makes it energy-dense and potentially appealing for picky or underweight dogs when used as a topper.
- Includes omega-3 and omega-6 fatty acids, which support skin, coat, and overall health when combined with a balanced base diet.
- Relatively low fiber and a simple ingredient profile may be easier on some dogs’ digestion when used appropriately.
Considerations
- Labeled for intermittent or supplemental feeding only, so it cannot provide all necessary nutrients by itself and must be combined with a complete and balanced dog food.
- Contains beef, a common food allergen in dogs, so it is not suitable for dogs with known beef sensitivities or allergies.
- Very high fat on a dry-matter basis may not be appropriate for dogs with a history of pancreatitis, fat intolerance, or those needing a lower-fat diet.
- Calcium and phosphorus levels are not in the range expected for a stand-alone all-life-stages diet, reinforcing that it should not replace a balanced main food.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Beef Tripe
Beef tripe (the cow’s stomach lining) is used in pet foods and treats as an animal-based protein source and palatability enhancer, often found in raw, frozen, or minimally processed diets and supplying digestible protein, fats, and some vitamins and minerals. It can also contain natural digestive enzymes and microbes that some claim support gut health, but it is often high in fat and odor, so owners should consider product sourcing and processing, monitor fat-sensitive pets (e.g., those with pancreatitis), and handle or cook it properly to reduce bacterial risk.
02
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
03
Water
Water is an essential nutrient and the primary solvent and moisture component in pet foods, especially wet and canned diets, and is also used in processing and to adjust texture and palatability. It is vital for digestion, nutrient transport, temperature regulation and waste removal in dogs and cats; pets must have constant access to clean water as dehydration can quickly lead to serious health issues and requirements increase with activity, heat, or illness, while moisture in wet food can help meet part of their daily needs.
04
Sweet Potato
Sweet potato is used in pet foods as a digestible carbohydrate and source of soluble fiber, vitamins (notably beta‑carotene), minerals and antioxidants, often helping with stool quality and serving as a binder or energy ingredient. It is generally well tolerated by dogs and can support gut health, but because cats poorly convert beta‑carotene to vitamin A and require preformed vitamin A from animal sources, sweet potato is not a substitute for meat-based nutrients; its relatively high carbohydrate content also means portion control is advised for overweight or diabetic pets and it should be cooked for best digestibility.
05
Quinoa
Quinoa is used in pet foods as a cooked pseudo‑grain providing digestible carbohydrates, fiber and a relatively high‑quality plant protein with a broad amino acid profile. It supplies B vitamins and minerals (e.g., iron, magnesium) and can be a useful energy and fiber source for dogs, but should be cooked and rinsed to remove bitter saponins, offered in moderation due to calorie density and potential digestive upset, and it should not replace essential animal‑derived nutrients (such as taurine) required by cats.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
PetKind is a premium pet food brand that focuses on high-quality dog food made with fresh, natural ingredients like green tripe and exotic meats. Marketed towards pet owners seeking nutritionally dense, limited-ingredient, and natural pet nutrition options.
Visit PetKindManufacturer
PetKind oversees production in facilities adhering to strict quality control processes, often involving HACCP procedures and compliance with Canadian Food Inspection Agency (CFIA) and FDA standards for pet food manufacturing.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
PetKind That's It Beef Formula Canned Supplement has no recalls since 2014.
Source: FDA Pet Food Recall Database · Monitored daily
Sign up for the full picture
Feeding Calculator
Personalized portion sizes based on your pet's weight, age, and activity level.
Get started
Post your dog's report card and challenge friends to check their food.
Frequently Asked Questions
Has PetKind ever been recalled?
We have no recalls on record for PetKind. We monitor the FDA Pet Food Recall Database daily.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.
Continue with Google
Continue with Facebook