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Beef & Venison Freeze-Dried Raw Topper
Wishbone

Beef & Venison Freeze-Dried Raw Topper

Verified Jun 16, 2026

Dog · Topper All Breed Sizes

This is a high-protein, freeze-dried raw topper made with beef and venison, designed to be added to your dog’s regular meals or used as a treat. It includes fruit, herbs, added vitamins and minerals, and probiotics to boost overall nutrient variety. With its very high protein and fat levels, it’s best used as a flavorful, calorie-dense supplement to a complete and balanced diet rather than as the main food unless the label specifically states it is complete and balanced.

Over-the-counter No recalls
Official product page
KibbleLab Score
8.3 out of 10

Nutritionally, this is a rich, meat-forward topper with very high protein and fat, which can be great for adding extra flavor and calories to a balanced base diet. The inclusion of flaxseed, fruits, herbs, and probiotics adds some additional nutrients and potential digestive support. Because it’s a concentrated, calorie-dense freeze-dried product and not clearly labeled as a complete diet, it’s best used as a supplement to regular dog food, and portions should be kept modest—especially for dogs prone to weight gain or with fat-sensitive conditions.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Suitable For
All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Very high protein (50% min) and fat (20% min) appropriate for a meat-based freeze-dried topper, useful for picky eaters or dogs needing extra calories.
  • Uses named animal proteins (beef and venison) as primary ingredients, providing high-quality amino acids.
  • Includes flaxseed, fruits, and herbs along with added vitamins, minerals, and probiotics, which can support a more varied nutrient profile and gut health when used alongside a complete food.
  • Low moisture (8% max) makes it a concentrated option that’s easy to store and handle as a topper or training treat.

Considerations

  • Beef and venison are common triggers for some food-allergic dogs, so this is not a good choice if your dog is sensitive to these proteins.
  • The calorie density is high (about 3730 kcal/kg and 224 kcal per cup), so overuse can easily contribute to weight gain if portions aren’t adjusted.
  • As a topper, it should be fed alongside a complete and balanced dog food unless the packaging clearly states it meets full nutritional requirements on its own.
  • The relatively high fat level may not be ideal for dogs with a history of pancreatitis or other fat-sensitive conditions; in those cases, use only under veterinary guidance.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Beef, Venison, Flaxseed, Blueberries, Cranberries, Papaya, Mango, Basil, Rosemary, Peppermint, Calcium Carbonate, Potassium Chloride, Salt, Choline Chloride, Magnesium Sulphate, Citric Acid, Natural Mixed Tocopherols, Rosemary Extract, Ferrous Sulfate, Zinc Sulfate, Vitamin E Supplement, Copper Sulfate, Sodium Selenite, Niacin (Vitamin B3), Manganese Sulfate, Vitamin A Supplement, Calcium Pantothenate (Vitamin B5), Riboflavin Supplement, Thiamine Mononitrate (Vitamin B1), Potassium Iodate, Pyridoxine Hydrochloride (Vitamin B6), Vitamin B12 Supplement, Biotin, Vitamin D3 Supplement, Folic Acid, Dried Enterococcus faecium, Dried Lactobacillus acidophilus, Dried Bifidobacterium longum.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
02
Venison
Venison is used in pet food primarily as a high-quality, novel animal protein source that is lean and rich in essential amino acids, iron and B vitamins, making it suitable for both dogs and cats and commonly included in limited-ingredient or hypoallergenic formulas. It can benefit pets with sensitivities to common proteins like beef or chicken and offer a lower-fat alternative, but owners should note that it may be too lean for growing animals, still can cause allergies in some pets, and raw or poorly sourced venison may carry parasites or contaminants (risks that are minimized in properly processed commercial diets).
03
Flaxseed
Flaxseed is used in pet foods as a plant-based source of alpha‑linolenic acid (ALA) omega‑3, soluble and insoluble fiber, and modest protein, often added to support skin and coat condition, digestive health, and kibble texture; ground seed or flaxseed oil is more digestible than whole seed. Dogs can partially convert ALA to long‑chain EPA/DHA but cats convert ALA poorly and therefore still need marine sources for essential DHA/EPA; flax is calorie‑dense, prone to oxidation if not stabilized, and contains lignans (phytoestrogens) and trace cyanogenic compounds, so it should be processed and used in moderation.
04
Blueberry
Blueberries are used in pet foods and treats as a low‑calorie source of dietary fiber, vitamins (notably vitamin C) and antioxidant phytochemicals (anthocyanins), providing natural color and mild flavor. They may support general antioxidant and digestive health in dogs and, to a lesser extent, cats (obligate carnivores), but should be offered in moderation due to natural sugars and possible gastrointestinal upset, and owners should avoid products with added sweeteners (especially xylitol) or harmful preservatives.
05
Cranberry
Cranberries are used in pet foods and supplements as a source of fiber and antioxidants (notably polyphenols/proanthocyanidins) and are commonly included for their potential urinary tract–supporting properties in dogs and cats. While these compounds may help inhibit bacterial adhesion in the urinary tract, scientific evidence in pets is limited, and owners should choose unsweetened, preservative-free preparations (avoiding products sweetened with xylitol), watch for gastrointestinal upset or effects on urine pH, and consult a veterinarian for pets with urinary stones or taking certain medications.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Protein (min)
50.00%
Low High
Fat (min)
20.00%
Low High
Crude Fiber (max)
4.00%
Low High
Moisture (max)
8.00%
Low High
3730
kcal / Kg
224
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Freeze Dried
Processing method Freeze Dried
Food type Topper

Brand

Wishbone

Wishbone is a boutique pet food brand by AAF (Asia) Ltd. that specializes in premium, natural, grain-free recipes made with free-range New Zealand meats, fruits, and vegetables. The brand is positioned towards pet owners seeking holistic, small-batch nutrition with a focus on ethical sourcing and local ingredients.

Visit Wishbone
Price tier $$$$$

Manufacturer

Company name AAF (Asia) Ltd.
Founded 2012
Headquarters Auckland, New Zealand
Manufacturing type In House
Manufacturing country New Zealand
Manufacturing region Waikato
Manufacturing oversight

AAF (Asia) Ltd. oversees all stages of production in its own manufacturing facilities in New Zealand, maintaining strict quality and safety controls. Its manufacturing processes adhere to New Zealand’s Ministry for Primary Industries (MPI) export standards, and the company follows HACCP principles for food safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Wishbone Beef & Venison Freeze-Dried Raw Topper has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.3 /10 Grade A
Beef & Venison Freeze-Dried Raw Topper
Wishbone · kibblelab.com

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Frequently Asked Questions

Has Wishbone ever been recalled?

We have no recalls on record for Wishbone. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.