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Woof-Itz Cravin' Coconut Cranberry Dog Treats
American Natural Premium

Woof-Itz Cravin' Coconut Cranberry Dog Treats

Verified Jun 16, 2026

Dog · Treat All Life Stages All Breed Sizes

These are soft-baked, oat-based dog treats featuring coconut oil and glycerin for moisture and cranberries for added flavor and antioxidants. They’re designed as a snack for dogs of any age or size, not as a complete diet, and provide a moderately rich, slightly higher-fat reward option. The simple, grain-based recipe can work well for many dogs who tolerate oats and molasses.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.3 out of 10

Nutritionally, this is a straightforward, soft-baked treat built around oats and molasses, with coconut and cranberries adding some healthy fats and natural antioxidants. The protein is relatively low, which is normal for a treat, and the calorie content per piece (17 kcal) is clearly stated, which makes it easier to keep treats within 10% of your dog’s daily calories. It’s a nice occasional reward for most healthy dogs who do well with grains and sweeter-style treats.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Antioxidant Support Digestive Health Skin Coat Health Urinary Care
Suitable For
All Life Stages All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Simple, recognizable ingredient list based on oat flour and rolled oats rather than highly processed fillers.
  • Includes coconut oil and cranberries, which can contribute healthy fats and natural antioxidant compounds.
  • Soft-baked texture can be easier for small dogs or seniors with dental issues to chew.
  • Calorie content per treat is clearly provided (17 kcal per treat), making it easier to manage overall daily calorie intake.

Considerations

  • This is a relatively high-fat, sweet treat (molasses and glycerin), so portions should be limited, especially in dogs prone to weight gain or pancreatitis.
  • Oats and molasses add carbohydrates and sugars, which may not be ideal for dogs needing stricter calorie or carbohydrate control.
  • Protein content is low (9% minimum), so this should be used strictly as a treat, not a significant protein source in the diet.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Oat flour, rolled oats, molasses, coconut glycerin, coconut oil, cranberry, vanilla, cinnamon

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Oat Flour
Oat flour is used in pet food mainly as a carbohydrate source and binder that contributes soluble fiber (including beta‑glucans), modest protein, and B vitamins and minerals. It can help support digestive health and stool quality in dogs and is generally safe for cats in small amounts, but it is calorie‑dense so shouldn’t dominate diets for obligate carnivores and pets with grain sensitivities should be monitored for rare oat allergy or cross‑contamination with gluten‑containing grains.
02
Rolled Oat
Rolled oats are a cooked, flattened whole grain commonly used in pet foods as a source of complex carbohydrates and soluble fiber (beta-glucans), with modest amounts of protein, B vitamins and minerals. They can support digestive health and provide steady energy, but should be fed in moderation—especially for cats that require higher animal protein—and may be unsuitable for pets with grain sensitivities or those on calorie-restricted diets.
03
Molasses
Molasses is a viscous sweetener and humectant used in pet foods primarily to improve palatability, act as a binder in kibble and treats, and provide quick energy along with small amounts of minerals such as iron, calcium and potassium. Because it is high in simple sugars and calories and contributes only trace micronutrients rather than balanced nutrition, molasses should be used sparingly—particularly in diets for overweight or diabetic dogs and cats—and may worsen dental disease or cause gastrointestinal upset in sensitive animals.
04
Coconut Glycerin
Coconut glycerin is a plant-derived glycerol used in pet foods as a humectant and mild sweetening/texture agent to retain moisture, improve mouthfeel and palatability, and serve as a solvent or mild preservative in soft treats, toppers, and wet formulas. It provides easily metabolized calories and is generally safe for dogs and cats in small amounts, but high levels can cause gastrointestinal upset or laxative effects, so manufacturers should ensure purity, account for added calories, and note that it is not the dog-toxic sweetener xylitol.
05
Coconut Oil
Coconut oil is used as a concentrated fat source and palatability enhancer in dog and cat diets, providing medium-chain triglycerides (notably lauric acid) that can be rapidly metabolized for energy and may help support skin and coat condition. Because it is high in saturated fat and calories, coconut oil should be used sparingly and introduced gradually to avoid gastrointestinal upset, and pets with obesity or a history of pancreatitis should only use it under veterinary guidance.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
9.00%
Low High
Crude Fat (min)
12.00%
Low High
Crude Fiber (max)
3.00%
Low High
Moisture (max)
20.00%
Low High
17
kcal / Treat

Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Whole Pieces
Processing method Baked
Food type Treat

Brand

American Natural Premium

American Natural Premium is a natural pet food brand focused on delivering premium quality, nutrition-forward recipes at an accessible price. Products are formulated with high-quality proteins, whole grains, probiotics, and essential nutrients, catering to dog owners seeking nutritious, wholesome diets without artificial additives.

Visit American Natural Premium
Price tier $$$

Manufacturer

Company name American Natural Premium, Inc.
Founded 1998
Headquarters Grafton, Wisconsin, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Wisconsin
Manufacturing oversight

American Natural Premium oversees production through close partnerships with Midwestern manufacturers that maintain quality control and ingredient traceability. The company adheres to standard regulatory frameworks including AAFCO nutritional guidelines and FDA safety standards.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

American Natural Premium Woof-Itz Cravin' Coconut Cranberry Dog Treats has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.3 /10 Grade B
Woof-Itz Cravin' Coconut Cranberry Dog Treats
American Natural Premium · kibblelab.com

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Frequently Asked Questions

Has American Natural Premium ever been recalled?

We have no recalls on record for American Natural Premium. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.