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Say Moo Soft & Chewy Treats
Bocce's Bakery

Say Moo Soft & Chewy Treats

Verified Jun 15, 2026

Dog · Treat All Breed Sizes

A soft, baked dog treat made with oat flour, beef, and cheddar, designed as a chewy reward rather than a complete diet. It uses simple, wheat-free ingredients with flaxseed and vegetable oil contributing extra fats. This suits most adult dogs as an occasional training treat or snack.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.5 out of 10

This is a simple, wheat-free soft treat that uses recognizable ingredients like oat flour, beef, and cheddar, which many dogs find very palatable. The moderate protein and fat levels are typical for a baked treat, and at about 14 calories per piece, it can fit into most dogs’ daily calorie allowance if used in moderation. It’s best viewed as a tasty reward, not a source of balanced nutrition.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Suitable For
All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Uses straightforward ingredients with oat flour, beef, and cheddar as primary components, which many dogs enjoy.
  • Wheat-free formula may be helpful for dogs that need to avoid wheat specifically.
  • Moderate calorie content at 14 calories per treat makes portion control easier when counting daily calories.
  • Includes flaxseed and vegetable oil, which contribute additional fats and can provide some omega fatty acids.

Considerations

  • Contains beef and dairy (cheddar), which are common food allergens for some dogs, so not ideal for dogs with sensitivities to these ingredients.
  • Includes cane molasses, which adds sugar; fine in small amounts but treats should remain a small portion of the daily diet.
  • This is not a complete and balanced food, so it should only be used as an occasional snack or training reward alongside a nutritionally complete diet.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Oat Flour, Beef, Cheddar, Rolled Oats, Coconut Glycerin, Cane Molasses, Flaxseed, Vegetable Oil, Citric Acid (Preservative)

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Oat Flour
Oat flour is used in pet food mainly as a carbohydrate source and binder that contributes soluble fiber (including beta‑glucans), modest protein, and B vitamins and minerals. It can help support digestive health and stool quality in dogs and is generally safe for cats in small amounts, but it is calorie‑dense so shouldn’t dominate diets for obligate carnivores and pets with grain sensitivities should be monitored for rare oat allergy or cross‑contamination with gluten‑containing grains.
02
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
03
Cheddar
Cheddar is used in pet foods and treats mainly as a flavor and palatability enhancer and can contribute modest amounts of protein and calcium. It is calorie‑ and fat‑dense and often high in sodium, so it should be offered sparingly—both dogs and cats can be lactose‑sensitive and pets prone to obesity or pancreatitis may need to avoid it as a regular ingredient.
04
Rolled Oat
Rolled oats are a cooked, flattened whole grain commonly used in pet foods as a source of complex carbohydrates and soluble fiber (beta-glucans), with modest amounts of protein, B vitamins and minerals. They can support digestive health and provide steady energy, but should be fed in moderation—especially for cats that require higher animal protein—and may be unsuitable for pets with grain sensitivities or those on calorie-restricted diets.
05
Coconut Glycerin
Coconut glycerin is a plant-derived glycerol used in pet foods as a humectant and mild sweetening/texture agent to retain moisture, improve mouthfeel and palatability, and serve as a solvent or mild preservative in soft treats, toppers, and wet formulas. It provides easily metabolized calories and is generally safe for dogs and cats in small amounts, but high levels can cause gastrointestinal upset or laxative effects, so manufacturers should ensure purity, account for added calories, and note that it is not the dog-toxic sweetener xylitol.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Protein (min)
12.00%
Low High
Fat (min)
11.00%
Low High
Fiber (max)
3.00%
Low High
Moisture (max)
8.00%
Low High
14
kcal / Treat

Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Soft Chew
Processing method Baked
Food type Treat

Brand

Bocce's Bakery

Bocce’s Bakery is a premium pet treat brand known for its simple, natural recipes made with real ingredients. The brand focuses on oven-baked, limited-ingredient treats without artificial additives, targeting pet owners who value transparency and wholesome nutrition.

Visit Bocce's Bakery
Price tier $$$$

Manufacturer

Company name Antelope (Alpine Investors)
Parent company Alpine Investors
Founded 2021
Headquarters New York, New York, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region New York
Manufacturing oversight

J.M. Smucker Pet Foods employs rigorous quality assurance programs, including Good Manufacturing Practices (GMP) and adherence to FDA and AAFCO regulations for pet food manufacturing. The company oversees ingredient sourcing and production consistency across its facilities and contract manufacturers.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Bocce's Bakery Say Moo Soft & Chewy Treats has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.5 /10 Grade B
Say Moo Soft & Chewy Treats
Bocce's Bakery · kibblelab.com

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Frequently Asked Questions

Has Bocce's Bakery ever been recalled?

We have no recalls on record for Bocce's Bakery. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.