No-Hide Chicken Rolls Treat
Verified Aug 26, 2026
A high-protein, baked chew treat for dogs made with chicken and brown rice flour instead of rawhide. It’s designed as a long-lasting chew to help satisfy the urge to chew while also providing some dental scrubbing action. This is a supplemental treat, not a complete diet, and is suitable for puppies over 6 months and adult dogs.
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Top Pick
This is a thoughtfully formulated chew for dogs whose owners prefer a rawhide-free option. It uses chicken as the main protein, with brown rice flour and small amounts of functional ingredients like flaxseed and fruit extracts. It’s best used as an occasional chew alongside a balanced dog food, and may work well for dogs who enjoy chewing but don’t do well with traditional rawhide.
Computed from 2 of 3 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- High protein content from chicken makes this a more nutritious chew than many traditional rawhide products.
- Uses a relatively simple ingredient list without artificial colors or flavors.
- Rawhide-free format may be easier to digest than many traditional rawhide chews.
- Chewing action can help mechanically reduce plaque and tartar buildup on teeth.
Considerations
- Contains chicken and egg, so it is not suitable for dogs with allergies to these ingredients.
- This is a treat for intermittent or supplemental feeding and does not replace a complete and balanced diet.
- As with any chew, dogs should be supervised to reduce the risk of gulping large pieces.
- Higher protein content means calories can add up, so portions should be adjusted relative to your dog’s regular food.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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02
Brown Rice Flour
Brown rice flour is a gluten‑free carbohydrate source and functional binder commonly used in kibble, treats and some wet foods to provide digestible complex carbohydrates, a small amount of fiber, B‑vitamins and trace minerals while improving dough texture and extrusion properties. It supplies readily available energy for dogs (who tolerate grains well) but is not nutritionally essential for obligate‑carnivore cats; formulators should account for its caloric contribution, rare rice sensitivities, and the potential for low levels of inorganic arsenic, risks that are minimized by reputable sourcing and balanced diet formulation.
03
Agar
Agar is a seaweed-derived gelling agent and thickener commonly used in pet foods and treats to create firm textures, stabilize wet formulas, and act as a vegetarian binder, contributing soluble but largely indigestible fiber rather than significant protein or calories. Generally safe and useful for texture and stool-bulking, it provides little direct nutrition for dogs or cats and can cause loose stools or gastrointestinal upset if used in excess, so it should be included at appropriate levels in balanced formulations.
04
Egg
Eggs are used in pet foods as a highly digestible, complete animal protein and nutrient source—providing essential amino acids, bioavailable vitamins (A, D, E, B-complex including B12), minerals like selenium and iron, choline and healthy fats—while also improving palatability and texture. They support muscle maintenance, skin/coat and cognitive health in dogs and cats, but raw eggs can carry bacterial risk and contain avidin in whites that may reduce biotin with long-term feeding; some pets may also have egg allergies or require portion control for calorie management.
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05
Olive Oil
Olive oil is used in pet foods as a concentrated fat source and palatability enhancer, supplying monounsaturated fatty acids (mainly oleic acid) that provide energy and support skin and coat condition while aiding absorption of fat‑soluble vitamins. It can benefit healthy dogs and cats in moderation, but is high in calories and not a substitute for essential fatty acids (cats require arachidonic acid), and should be limited or avoided in overweight animals or those with pancreatitis or other fat‑restricted conditions—consult your veterinarian before regular supplementation.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.Product Details & Brand
Product Specs
Brand
Holistic pet wellness brand best known for No-Hide rawhide-free chews (launched 2015) and Dr. Bob Goldstein's Wisdom air-dried dog food, plus Apothecary herbal supplements and Nature's Protection herbal flea and tick prevention. Positioned as premium natural "Heart + Science" wellness, sold in 10,000+ stores worldwide.
Manufacturer
Products are formulated by co-founder Dr. Bob Goldstein (integrative veterinarian) to AAFCO nutrient profiles; Wisdom air-dried food is made in-house at Earth Animal's own SQF-certified Riverstone facility in Maryland, while No-Hide chews are produced at a partner baking facility in Lancaster County, PA.
PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Earth Animal Ventures, Inc. is a PSC Accredited business. View profile
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Earth Animal No-Hide Chicken Rolls Treat.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
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Frequently Asked Questions
Has Earth Animal ever been recalled?
We have no recalls on record for Earth Animal. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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