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Natural Flexi-Stix Beef Jerky Treats
Hill's Natural

Natural Flexi-Stix Beef Jerky Treats

Verified Jul 19, 2026

Dog · Treat Adult Senior All Breed Sizes

A soft, stick-shaped beef jerky treat for adult and senior dogs, made primarily with beef, whole grain oats, and wheat-based ingredients. It includes chicken fat, pork gelatin, and chicken cartilage, which provide additional animal proteins and natural sources of glucosamine and chondroitin to support joint tissues. This is a supplemental snack designed to be fed alongside a complete and balanced dog food.

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Over-the-counter Meets WSAVA criteria AAFCO Pet Sustainability Coalition Accredited No recalls

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KibbleLab Score
9.3 out of 10

Top Pick

This is a well-formulated joint-support treat that uses beef as the main meat ingredient and includes chicken cartilage as a natural source of glucosamine and chondroitin. The moderate protein and fat levels and relatively high carbohydrate content are fine for a treat, and the sodium level is reasonable for most healthy adult and senior dogs when fed in moderation. It’s best suited for dogs without beef, chicken, wheat, or pork sensitivities and should only make up a small portion of the daily calorie intake.

Calorie and portion clarity 10.0
Ingredient composition 6.5
Health considerations 10.0
Manufacturer evidence (WSAVA criteria) +0.5

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Joint Care
Diet & Compliance
Meets WSAVA criteria
Suitable For
Adult Senior All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Beef listed first, with additional animal ingredients like chicken fat, pork gelatin, and hydrolyzed chicken liver providing high-quality, digestible protein sources for a treat.
  • Includes chicken cartilage, which naturally provides glucosamine and chondroitin to help support joint tissues, aligning with its joint-care focus.
  • Uses grains (whole grain oats and wheat) that offer energy and fiber rather than relying on less nutritious fillers.
  • Clearly formulated as a supplemental snack, with calorie information per treat to help owners keep treats within a reasonable portion of daily calories.

Considerations

  • Contains multiple potential allergens including beef, chicken (fat, cartilage, liver), pork, and wheat, so it is not a good choice for dogs with sensitivities to any of these ingredients.
  • At about 29 calories per treat and a high carbohydrate content, portions need to be limited, especially for dogs prone to weight gain or with lower activity levels.
  • Not a complete and balanced diet, so it must be fed only as a treat alongside a full, balanced dog food.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Beef, Whole Grain Oats, Wheat Flour, Wheat Starch, Glycerin, Dextrose, Flaxseed, Cane Molasses, Chicken Fat, Pork Gelatin, Chicken Cartilage, Natural Flavor, Citric Acid for Freshness, Hydrolyzed Chicken Liver, Salt, Water, Beef Flavor, Natural Smoke Flavor, Mixed Tocopherols for freshness, Rosemary Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
View ingredient
02
Whole Grain Oat
Whole Grain Oat is used in pet foods primarily as a digestible carbohydrate and source of soluble and insoluble fiber—especially beta‑glucans—that support healthy digestion and can help moderate post‑meal blood sugar and lipid levels. It also provides modest protein, B‑vitamins and minerals, is generally well tolerated by dogs (cats require far fewer carbs), but should be fed in appropriate amounts for weight or diabetic pets and may pose an issue for animals with grain sensitivities unless certified gluten‑free and properly processed for digestibility.
03
Wheat Flour
Wheat flour is commonly used in pet foods as a carbohydrate source, binder and extender that provides digestible energy, some protein (including gluten), and small amounts of fiber and B‑vitamins when enriched. While generally safe and economical for many dogs, it is not a required ingredient for obligate carnivores like cats, can contribute to excess calories or a high glycemic load, and can trigger food allergies or gluten sensitivity in susceptible pets, so animals with known wheat sensitivities or weight concerns may benefit from wheat‑free formulations.
04
Wheat Starch
Wheat starch is a concentrated carbohydrate commonly used in pet foods as a binder, thickener and energy source to help form kibble structure and improve texture during processing. It is highly digestible but supplies little protein or essential nutrients—cats receive minimal nutritional benefit—and may affect blood glucose in overweight or diabetic pets; dogs with wheat or gluten sensitivities can also react, so formulas for those animals typically avoid wheat-derived starches.
05
Glycerol
Glycerol (glycerin) is used in pet foods primarily as a humectant and sweetening agent to retain moisture, improve texture and palatability, and serve as a solvent or carrier in wet foods, treats, and liquid supplements. It provides a modest source of metabolizable energy for dogs and cats, but in large amounts can cause gastrointestinal upset and may affect blood glucose, so products intended for diabetic pets or sensitive animals should be used with caution.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
Dry Matter Basis
Protein (typical)
13.80%
Low AAFCO min: 18% High
Fat (typical)
11.60%
Low AAFCO min: 5.5% High
Crude Fiber (typical)
1.10%
Low Typical: 3–5% High
3203
kcal / Kg
29
kcal / Treat
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Lifestage Senior
Breed size All Breed Sizes
Texture Whole Pieces
Food type Treat

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced
Why this is not complete and balanced This product is not labeled complete and balanced. It is intended for intermittent or supplemental feeding.
No

Brand

Hill's Natural is Hill's Pet Nutrition's treats line, offering natural and grain-free dog treats such as jerky strips, soft savories, crunchy snacks, and baked biscuits made without artificial flavors or preservatives.

Price tier $$$
WSAVA Meets criteria

WSAVA publishes criteria for evaluating a manufacturer (qualified nutritionists, feeding trials, published research); it does not certify or endorse brands.

Manufacturer

Company name Hill's Pet Nutrition
Parent company Colgate-Palmolive Company
Founded 1907
Headquarters Topeka, Kansas, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Kansas
Manufacturing oversight

Hill's Pet Nutrition maintains strict quality and safety standards in all of its manufacturing sites, with adherence to rigorous ingredient testing and safety validation procedures. Facilities follow current Good Manufacturing Practices (cGMPs) and are regularly audited for quality, safety, and consistency. All products meet or exceed AAFCO and FDA regulatory standards for pet food.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Hill's Pet Nutrition is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Hill's Natural Natural Flexi-Stix Beef Jerky Treats.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

Hill's Natural has 1 recall on record. View brand recalls

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KibbleLab food report
TOP TIER.
9.3 /10 Grade A+
Natural Flexi-Stix Beef Jerky Treats
Hill's Natural · kibblelab.com

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Frequently Asked Questions

Has Hill's Natural ever been recalled?

Hill's Natural has 1 recall on record. The most recent was FDA Recall: Hill’s Pet Nutrition on May 21, 2019.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.