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Old Mother Hubbard Classic Just Vegg'N Small Baked Dog Treats
Old Mother Hubbard

Old Mother Hubbard Classic Just Vegg'N Small Baked Dog Treats

Verified Aug 26, 2026

Dog · Treat Small

These are small, crunchy vegetarian dog biscuits made with whole wheat, oatmeal, and wheat bran, plus carrots, sweet potatoes, and apples for flavor. They’re oven-baked, relatively low in fat, and designed as a supplemental treat rather than a complete diet. The crunchy texture can help provide some mechanical cleaning action on the teeth while your dog chews.

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Over-the-counter AAFCO Pet Sustainability Coalition Accredited No recalls

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Official product page
KibbleLab Score
8.3 out of 10

Strong Choice

This is a nicely formulated, oven-baked vegetarian treat that works well as an occasional reward for most healthy dogs who tolerate wheat. The ingredients are straightforward, with whole grains and veggie/fruit inclusions, and the moderate protein and low fat are reasonable for a biscuit-style snack. Because it’s not complete and balanced, it should only make up a small portion of your dog’s daily calories and not be used as a meal replacement.

Ingredient composition 6.5
Health considerations 10.0

Computed from 2 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Dental Care
Suitable For
Small
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Nutritional Perspective

KibbleLab Review

Strengths

  • Uses whole wheat flour, oatmeal, and wheat bran rather than empty starches, which can offer some fiber and nutrients in a treat format.
  • Vegetable and fruit ingredients like carrots, sweet potatoes, and apples add flavor and some natural phytonutrients.
  • Relatively low fat for a biscuit treat, which can be helpful for dogs that need to watch their fat intake when getting snacks.
  • No artificial colors are listed, and mixed tocopherols are a safe, widely used preservative to help maintain freshness.

Considerations

  • This product is not complete and balanced and is labeled for intermittent or supplemental feeding only, so it should remain a small part of your dog’s overall diet.
  • Contains wheat and oatmeal, so it is not appropriate for dogs with known wheat or gluten sensitivities.
  • Carbohydrates from grains are the main component; dogs needing very low-carb or high-protein diets should have these treats used more sparingly.
  • Dental benefits from crunchy treats are modest; they don’t replace regular toothbrushing or professional dental care.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Whole Wheat Flour, Oatmeal, Wheat Bran, Cane Molasses, Carrots, Sweet Potatoes, Apples, Canola Oil, Ground Flaxseed, Parsley, Salt, Mixed Tocopherols (added to preserve freshness), Rosemary Extract, Green Tea Extract, Spearmint Extract

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Whole Wheat Flour
Whole wheat flour is used in pet foods primarily as a carbohydrate source and binder, offering energy, dietary fiber and modest amounts of B vitamins and minerals compared with refined flours. It can help with stool bulk and digestive regularity but adds calories, is not essential for obligate carnivores (cats), and may provoke problems in pets with wheat/gluten sensitivities or allergies, so selection should consider individual tolerance and caloric needs.
02
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.
03
Wheat Bran
Wheat bran is the outer layer of the wheat kernel used in pet foods mainly as an insoluble fiber source to increase stool bulk and support bowel motility, while also supplying small amounts of protein, B‑vitamins and minerals. In moderate amounts it can aid weight management and constipation in dogs, but excessive inclusion can reduce mineral bioavailability (phytates), loosen stools, risk rancidity if not stabilized, and may cause problems for pets with wheat/gluten sensitivities or for cats that require lower-fiber, higher-protein diets.
04
Cane Molasses
Cane molasses is a viscous sweetener and palatability enhancer used in pet foods and treats to add simple carbohydrates, help bind ingredients, and contribute trace minerals like iron, calcium, potassium and magnesium along with small amounts of B vitamins. It can improve taste and texture but is high in sugars and calories, so it should be used sparingly—excessive intake can contribute to weight gain, dental issues, or unstable blood glucose in diabetic or obese pets.
05
Carrot
Carrot is used in pet foods as a vegetable ingredient providing fiber, moisture, texture and antioxidant nutrients such as beta‑carotene (a provitamin A), vitamin K, vitamin C and potassium, contributing to palatability and digestive bulk. Cooked carrots are more digestible and release more beta‑carotene, but cats cannot efficiently convert beta‑carotene to active vitamin A so carrots are more nutritionally useful for dogs than as a primary vitamin A source for cats; they should be fed in moderation due to natural sugars and should be offered in appropriately sized pieces to avoid choking.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
12.00%
Low High
Crude Fat (min)
3.00%
Low High
Crude Fiber (max)
5.50%
Low High
Moisture (max)
11.00%
Low High

Product Details & Brand

Product Specs

Breed size Small
Texture Whole Pieces
Processing method Baked
Food type Treat

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced
Why this is not complete and balanced This product is not labeled complete and balanced. It is intended for intermittent or supplemental feeding.
No

Brand

Old Mother Hubbard offers baked dog treats crafted from simple, wholesome ingredients. The brand has a heritage dating back to 1926 and is known for its classic oven-baked biscuit recipes made with natural ingredients.

Price tier $$

Manufacturer

Company name Wellness Pet Company
Parent company Clearlake Capital Group
Founded 2021
Headquarters Tewksbury, Massachusetts, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Massachusetts
Manufacturing oversight

Products are manufactured in company-owned and partner facilities in the United States under strict quality and safety programs, including adherence to FDA and AAFCO standards for pet food production. Wellness Pet Company maintains internal quality assurance teams and ingredient traceability protocols.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Wellness Pet Company is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Old Mother Hubbard Old Mother Hubbard Classic Just Vegg'N Small Baked Dog Treats.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.3 /10 Grade A
Old Mother Hubbard Classic Just Vegg'N Small Baked Dog Treats
Old Mother Hubbard · kibblelab.com

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Frequently Asked Questions

Has Old Mother Hubbard ever been recalled?

We have no recalls on record for Old Mother Hubbard. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.