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Old Mother Hubbard Classic Liv'R'Crunch Dog Treats
Old Mother Hubbard

Old Mother Hubbard Classic Liv'R'Crunch Dog Treats

Verified Aug 18, 2026

Dog · Treat All Breed Sizes

These baked, crunchy dog treats use whole wheat flour and oatmeal as the base, with chicken liver and eggs providing animal protein and flavor. Apples, carrots, and a bit of chicken fat round out the recipe, making it a tasty, moderately rich biscuit for most dogs. The firm, crunchy texture can help provide some mechanical cleaning of the teeth while your dog chews, though it does not replace regular dental care.

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Over-the-counter AAFCO Pet Sustainability Coalition Accredited No recalls

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Official product page
KibbleLab Score
8.3 out of 10

Strong Choice

A well-formulated crunchy biscuit treat that uses recognizable ingredients like whole grains, chicken liver, and eggs, and avoids artificial preservatives. This is best used as an occasional reward or training treat alongside a complete and balanced dog food. It should suit most healthy adult dogs who tolerate wheat and chicken well.

Ingredient composition 6.5
Health considerations 10.0

Computed from 2 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Dental Care
Suitable For
All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Uses animal-based ingredients like chicken liver and eggs, which offer high-quality protein and good palatability for most dogs.
  • Includes whole grains (whole wheat flour, oatmeal, wheat bran) and small amounts of fruits and vegetables (apples, carrots) rather than relying solely on sugars or empty fillers.
  • Baked, crunchy texture can help provide some mild abrasive action on the teeth while chewing.
  • Preserved with mixed tocopherols and plant extracts instead of artificial colors or flavors, which some owners appreciate.

Considerations

  • This is a treat intended for intermittent or supplemental feeding only, so it should not replace a complete and balanced diet.
  • Contains wheat and chicken ingredients, which can be problematic for dogs with known allergies or sensitivities to these common proteins or grains.
  • Cane molasses adds extra sugar, so portions should be limited, especially for dogs prone to weight gain or with metabolic issues.
  • At about 12% protein and 7% fat, this is less nutrient-dense than many training treats, so it’s better suited for general rewarding than for high-frequency training where calories need to be tightly controlled.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Whole Wheat Flour, Oatmeal, Chicken Liver, Wheat Bran, Cane Molasses, Chicken Fat, Eggs, Apples, Carrots, Natural Flavor, Salt, Mixed Tocopherols (added to preserve freshness), Rosemary Extract, Green Tea Extract, Spearmint Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Whole Wheat Flour
Whole wheat flour is used in pet foods primarily as a carbohydrate source and binder, offering energy, dietary fiber and modest amounts of B vitamins and minerals compared with refined flours. It can help with stool bulk and digestive regularity but adds calories, is not essential for obligate carnivores (cats), and may provoke problems in pets with wheat/gluten sensitivities or allergies, so selection should consider individual tolerance and caloric needs.
02
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.
03
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
04
Wheat Bran
Wheat bran is the outer layer of the wheat kernel used in pet foods mainly as an insoluble fiber source to increase stool bulk and support bowel motility, while also supplying small amounts of protein, B‑vitamins and minerals. In moderate amounts it can aid weight management and constipation in dogs, but excessive inclusion can reduce mineral bioavailability (phytates), loosen stools, risk rancidity if not stabilized, and may cause problems for pets with wheat/gluten sensitivities or for cats that require lower-fiber, higher-protein diets.
05
Cane Molasses
Cane molasses is a viscous sweetener and palatability enhancer used in pet foods and treats to add simple carbohydrates, help bind ingredients, and contribute trace minerals like iron, calcium, potassium and magnesium along with small amounts of B vitamins. It can improve taste and texture but is high in sugars and calories, so it should be used sparingly—excessive intake can contribute to weight gain, dental issues, or unstable blood glucose in diabetic or obese pets.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
12.00%
Low High
Crude Fat (min)
7.00%
Low High
Crude Fiber (max)
5.50%
Low High
Moisture (max)
11.00%
Low High

Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Crunchy
Processing method Baked
Food type Treat

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced
Why this is not complete and balanced This product is not labeled complete and balanced. It is intended for intermittent or supplemental feeding.
No

Brand

Old Mother Hubbard offers baked dog treats crafted from simple, wholesome ingredients. The brand has a heritage dating back to 1926 and is known for its classic oven-baked biscuit recipes made with natural ingredients.

Price tier $$

Manufacturer

Company name Wellness Pet Company
Parent company Clearlake Capital Group
Founded 2021
Headquarters Tewksbury, Massachusetts, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Massachusetts
Manufacturing oversight

Products are manufactured in company-owned and partner facilities in the United States under strict quality and safety programs, including adherence to FDA and AAFCO standards for pet food production. Wellness Pet Company maintains internal quality assurance teams and ingredient traceability protocols.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Wellness Pet Company is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Old Mother Hubbard Old Mother Hubbard Classic Liv'R'Crunch Dog Treats.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.3 /10 Grade A
Old Mother Hubbard Classic Liv'R'Crunch Dog Treats
Old Mother Hubbard · kibblelab.com

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Frequently Asked Questions

Has Old Mother Hubbard ever been recalled?

We have no recalls on record for Old Mother Hubbard. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.