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Original Recipe Beef Formula Dog Food Roll
Lucy Pet Products

Original Recipe Beef Formula Dog Food Roll

Verified Aug 22, 2026

Dog · Treat Adult Puppy Senior All Breed Sizes

This is a semi-moist beef-based dog food roll that can be fed as a complete meal, topper, or used as a high-value training treat for dogs of all ages. It relies on organ meats like beef lung, kidney, and spleen for nutrient-dense protein, with wheat and rice flours providing carbohydrates. The formula includes added taurine, biotin, vitamins, and minerals to round out a complete and balanced diet when used as directed.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
7.5 out of 10

Solid Option

This is a versatile beef-based roll that can serve as a full diet, mixer, or training reward, with organ meats supplying high-quality, nutrient-dense protein. The formulation is complete and balanced and includes added taurine and a full vitamin–mineral premix, which is reassuring for dogs fed this as their main food. It’s generally well-suited for healthy puppies, adults, and seniors who tolerate beef and wheat, and it can be especially useful for picky eaters or as a medication-hiding tool.

Calorie and portion clarity 6.0
Ingredient composition 6.5
Health considerations 10.0

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Skin Coat Health Heart Care Eye Health Focus Training High Energy
Suitable For
Adult Puppy Senior All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Beef organs (lung, kidney, spleen) and beef provide rich, highly nutritious animal protein and key vitamins and minerals.
  • Formulated as a complete and balanced meal with added taurine, biotin, and a broad vitamin–mineral premix, so it does not rely only on treats-style nutrition.
  • Semi-moist roll format is easy to slice, grate, or crumble for mixing with dry food, training, or giving medications.
  • Contains egg and beef fat, which help support a good amino acid profile and palatability for most dogs.

Considerations

  • Contains beef, egg, and wheat, which are common food allergens; not ideal for dogs with sensitivities to any of these ingredients.
  • Sugar and glycerin are included, which add calories without much nutritional benefit and may not be desirable for dogs needing stricter calorie control.
  • Fiber is relatively high for a moist roll product, which is fine for many dogs but may cause softer stools in some sensitive individuals.
  • Moisture level is moderate compared with canned foods, so it is more calorie-dense than it might appear; portions should be measured carefully, especially when used as a primary diet.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Beef Lungs, Whole Wheat Flour, Beef Kidney, Wheat Bran, Beef, Beef Spleens, Sugar, Beef Fat (preserved with mixed Tocopherols and Ascorbic Acid), Salt, Whole Dried Egg, Rice Flour, Calcium Carbonate, Glycerin, Lecithin, Natural Smoke Flavor, Dicalcium Phosphate, Taurine, Choline Chloride, Potassium Chloride, Celery Powder, Natural Flavor, Kelp Meal, Brewers Yeast, Disodium EDTA, Sodium Erythorbate (preservative), Zinc Proteinate, Vitamin E Supplement, Iron Proteinate, Ferrous Sulfate, Biotin, Copper Proteinate, Sodium Selenite, Niacin, D-Calcium Pantothenate, Manganous Oxide, Riboflavin, Vitamin A Acetate, Thiamin Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Vitamin D3 supplement, Folic acid.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Beef Lung
Beef lung is an organ meat commonly used in pet foods and treats as a highly palatable, protein-rich ingredient that is relatively lean and easy to digest. It supplies B vitamins, iron and trace minerals but is not a complete diet on its own, so it should come from reputable sources and be properly processed to reduce pathogen risk and monitored for individual food sensitivities.
02
Whole Wheat Flour
Whole wheat flour is used in pet foods primarily as a carbohydrate source and binder, offering energy, dietary fiber and modest amounts of B vitamins and minerals compared with refined flours. It can help with stool bulk and digestive regularity but adds calories, is not essential for obligate carnivores (cats), and may provoke problems in pets with wheat/gluten sensitivities or allergies, so selection should consider individual tolerance and caloric needs.
03
Beef Kidney
Beef kidney is an organ meat commonly used in pet foods as a high-quality protein and nutrient-dense inclusion that contributes B vitamins (notably B12 and riboflavin), iron, copper, selenium and attractive flavor for palatability. It can be a beneficial addition for both dogs and cats but should be included in moderation because organ meats are relatively high in minerals and purines and may need restriction for animals with kidney or urate-related conditions, and raw or improperly handled kidney can pose food-safety risks.
04
Wheat Bran
Wheat bran is the outer layer of the wheat kernel used in pet foods mainly as an insoluble fiber source to increase stool bulk and support bowel motility, while also supplying small amounts of protein, B‑vitamins and minerals. In moderate amounts it can aid weight management and constipation in dogs, but excessive inclusion can reduce mineral bioavailability (phytates), loosen stools, risk rancidity if not stabilized, and may cause problems for pets with wheat/gluten sensitivities or for cats that require lower-fiber, higher-protein diets.
05
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
12.00%
Low High
Crude Fat (min)
6.00%
Low High
Crude Fiber (min)
4.00%
Low High
Moisture (min)
40.00%
Low High
65
kcal / Oz
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Lifestage Puppy
Lifestage Senior
Breed size All Breed Sizes
Texture Roll
Food type Treat

Brand

Lucy Pet Products specializes in premium dog and cat food that promotes gut health through prebiotic ingredients. The brand positions itself as a solution-oriented, science-focused premium pet food company that also supports animal rescue causes.

Price tier $$$$

Manufacturer

Company name Lucy Pet Products, Inc.
Founded 2014
Headquarters Thousand Oaks, California, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region California
Manufacturing oversight

Lucy Pet Products oversees product development and collaborates with experienced pet nutritionists. Manufacturing is performed in USDA- and FDA-registered facilities with quality control measures following AAFCO nutrient standards for complete and balanced pet food.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Lucy Pet Products Original Recipe Beef Formula Dog Food Roll.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
SOLID PICK.
7.5 /10 Grade B
Original Recipe Beef Formula Dog Food Roll
Lucy Pet Products · kibblelab.com

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Frequently Asked Questions

Has Lucy Pet Products ever been recalled?

We have no recalls on record for Lucy Pet Products. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.