Original Recipe Beef Formula Dog Food Roll
Verified Jun 20, 2026
This is a semi-moist beef-based dog food roll that can be fed as a complete meal, topper, or used as a high-value training treat for dogs of all ages. It relies on organ meats like beef lung, kidney, and spleen for nutrient-dense protein, with wheat and rice flours providing carbohydrates. The formula includes added taurine, biotin, vitamins, and minerals to round out a complete and balanced diet when used as directed.
This is a versatile beef-based roll that can serve as a full diet, mixer, or training reward, with organ meats supplying high-quality, nutrient-dense protein. The formulation is complete and balanced and includes added taurine and a full vitamin–mineral premix, which is reassuring for dogs fed this as their main food. It’s generally well-suited for healthy puppies, adults, and seniors who tolerate beef and wheat, and it can be especially useful for picky eaters or as a medication-hiding tool.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
KibbleLab Review
Strengths
- Beef organs (lung, kidney, spleen) and beef provide rich, highly nutritious animal protein and key vitamins and minerals.
- Formulated as a complete and balanced meal with added taurine, biotin, and a broad vitamin–mineral premix, so it does not rely only on treats-style nutrition.
- Semi-moist roll format is easy to slice, grate, or crumble for mixing with dry food, training, or giving medications.
- Contains egg and beef fat, which help support a good amino acid profile and palatability for most dogs.
Considerations
- Contains beef, egg, and wheat, which are common food allergens; not ideal for dogs with sensitivities to any of these ingredients.
- Sugar and glycerin are included, which add calories without much nutritional benefit and may not be desirable for dogs needing stricter calorie control.
- Fiber is relatively high for a moist roll product, which is fine for many dogs but may cause softer stools in some sensitive individuals.
- Moisture level is moderate compared with canned foods, so it is more calorie-dense than it might appear; portions should be measured carefully, especially when used as a primary diet.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Beef Lung
Beef lung is an organ meat commonly used in pet foods and treats as a highly palatable, protein-rich ingredient that is relatively lean and easy to digest. It supplies B vitamins, iron and trace minerals but is not a complete diet on its own, so it should come from reputable sources and be properly processed to reduce pathogen risk and monitored for individual food sensitivities.
02
Whole Wheat Flour
Whole wheat flour is used in pet foods primarily as a carbohydrate source and binder, offering energy, dietary fiber and modest amounts of B vitamins and minerals compared with refined flours. It can help with stool bulk and digestive regularity but adds calories, is not essential for obligate carnivores (cats), and may provoke problems in pets with wheat/gluten sensitivities or allergies, so selection should consider individual tolerance and caloric needs.
03
Beef Kidney
Beef kidney is an organ meat commonly used in pet foods as a high-quality protein and nutrient-dense inclusion that contributes B vitamins (notably B12 and riboflavin), iron, copper, selenium and attractive flavor for palatability. It can be a beneficial addition for both dogs and cats but should be included in moderation because organ meats are relatively high in minerals and purines and may need restriction for animals with kidney or urate-related conditions, and raw or improperly handled kidney can pose food-safety risks.
04
Wheat Bran
Wheat bran is the outer layer of the wheat kernel used in pet foods mainly as an insoluble fiber source to increase stool bulk and support bowel motility, while also supplying small amounts of protein, B‑vitamins and minerals. In moderate amounts it can aid weight management and constipation in dogs, but excessive inclusion can reduce mineral bioavailability (phytates), loosen stools, risk rancidity if not stabilized, and may cause problems for pets with wheat/gluten sensitivities or for cats that require lower-fiber, higher-protein diets.
05
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Product Details & Brand
Product Specs
Brand
Lucy Pet Products specializes in premium dog and cat food that promotes gut health through prebiotic ingredients. The brand positions itself as a solution-oriented, science-focused premium pet food company that also supports animal rescue causes.
Visit Lucy Pet ProductsManufacturer
Lucy Pet Products oversees product development and collaborates with experienced pet nutritionists. Manufacturing is performed in USDA- and FDA-registered facilities with quality control measures following AAFCO nutrient standards for complete and balanced pet food.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
Lucy Pet Products Original Recipe Beef Formula Dog Food Roll has no recalls since 2014.
Source: FDA Pet Food Recall Database · Monitored daily
Sign up for the full picture
Feeding Calculator
Personalized portion sizes based on your pet's weight, age, and activity level.
Get startedSimilar Foods
Post your dog's report card and challenge friends to check their food.
Frequently Asked Questions
Has Lucy Pet Products ever been recalled?
We have no recalls on record for Lucy Pet Products. We monitor the FDA Pet Food Recall Database daily.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.
Continue with Google
Continue with Facebook