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Magic Bar Heart Health Treat
PawCo

Magic Bar Heart Health Treat

Verified Aug 24, 2026

Dog · Treat All Breed Sizes

This is a soft-baked dog treat bar made with peanut meal and peanut butter as the main ingredients, plus pumpkin and chicory root. It’s designed as a supplemental snack that adds taurine and antioxidant-rich ingredients alongside your dog’s regular diet.

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Over-the-counter Pet Sustainability Coalition Accredited No recalls

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Official product page
KibbleLab Score
9.0 out of 10

Top Pick

This is a thoughtfully formulated supplemental treat that focuses on heart-supportive nutrients like taurine and pumpkin, while keeping the ingredient list short and straightforward. It’s best used as an occasional bar-style snack alongside a complete and balanced main diet. The peanut base will suit many dogs, but isn’t ideal if your dog needs a meat-based or low-fat treat for medical reasons.

Ingredient composition 8.0
Health considerations 10.0

Computed from 2 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Heart Care Antioxidant Support Allergy Support Sensitive Stomach
Suitable For
All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Short, simple ingredient list with recognizable components like peanut meal, peanut butter, and pumpkin.
  • Includes taurine, which is an important amino acid for heart function in dogs.
  • Pumpkin and chicory root can provide fiber that may help support normal digestion.
  • Uses mixed tocopherols and rosemary extract as natural preservatives rather than artificial colors or flavors.

Considerations

  • This is a supplemental treat, so it should not replace a complete and balanced dog food.
  • Peanut-based treats are fairly calorie-dense, so portion control is important, especially for dogs prone to weight gain.
  • Not suitable for dogs with peanut allergies or those needing strict protein sources like hydrolyzed or novel proteins.
  • No meat protein is included, which may not be ideal if you prefer animal-based treats for higher-quality amino acids.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Peanut Meal, Peanut Butter, Coconut Glycerin, Pumpkin, Dried Chicory Root, Sunflower Lecithin, Mixed Tocopherols (Natural Preservative), Rosemary Extract, Taurine.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Peanut
Peanuts are used in pet foods and treats primarily as a palatability enhancer and concentrated source of plant-based protein, fats (mostly monounsaturated), calories, and small amounts of vitamins and minerals such as vitamin E and niacin. They can provide tasty, energy-dense nutrition but should be used sparingly because their high fat content can contribute to pancreatitis in susceptible dogs, they can be contaminated with aflatoxins, may contain added salt or toxic sweeteners like xylitol, and whole nuts or shells can cause choking or gastrointestinal obstruction—peanuts are not appropriate as a staple in cat diets.
View ingredient
02
Peanut Butter
Peanut butter is commonly used as a palatability enhancer or occasional treat in pet diets, providing concentrated fats, modest protein, some fiber and micronutrients like vitamin E and B vitamins. Because it is calorie-dense and can contain added salt, sugar or harmful sweeteners, it should be offered sparingly and only in xylitol‑free formulations — avoid regular use in pets prone to obesity or pancreatitis.
03
Coconut Glycerin
Coconut glycerin is a plant-derived glycerol used in pet foods as a humectant and mild sweetening/texture agent to retain moisture, improve mouthfeel and palatability, and serve as a solvent or mild preservative in soft treats, toppers, and wet formulas. It provides easily metabolized calories and is generally safe for dogs and cats in small amounts, but high levels can cause gastrointestinal upset or laxative effects, so manufacturers should ensure purity, account for added calories, and note that it is not the dog-toxic sweetener xylitol.
04
Pumpkin
Pumpkin is used in pet foods primarily as a fiber-rich carbohydrate and moisture source that can help regulate digestion and firm up loose stools or add bulk for softer stools, and it provides beta-carotene (vitamin A precursor) plus small amounts of vitamins and minerals for dogs and cats. It is safe and beneficial when plain cooked or canned (not spiced or sweetened pie filling), should be fed in moderation as a supplement rather than a primary food, and introduced gradually since large amounts can cause gastrointestinal upset or interfere with absorption of some medications.
View ingredient
05
Chicory Root
Chicory root is used in pet food primarily as a source of soluble fiber and the prebiotic inulin to support digestive health, improve stool quality, and assist with weight management by promoting feelings of fullness. It can benefit dogs and cats by feeding beneficial gut bacteria and enhancing nutrient absorption, but it should be introduced gradually because high amounts can cause gas, bloating or loose stools and may be unsuitable for pets with sensitive gastrointestinal conditions.


Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Whole Pieces
Processing method Baked
Food type Treat

Brand

PawCo offers fresh plant-based complete-and-balanced dog meals (GreenBites, LuxBites with postbiotics, shelf-stable InstaBites) plus functional Magic Cookie, Bar and Topper treat lines for gut, heart, hip and joint, and skin and coat. Targets eco-conscious owners and dogs with meat allergies, positioning on vet-formulated, human-grade, chicken-free, sustainable nutrition sold DTC via subscription.

Price tier $$$$

Manufacturer

Company name PawCo Foods
Parent company Independent
Founded 2021
Headquarters San Francisco, California, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region California
Manufacturing oversight

Produces in its own facilities — the original San Francisco production kitchen (expanded 2024) plus a second site opened in Indiana in 2024; recipes formulated by food scientists and board-certified animal nutritionists to exceed AAFCO standards.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. PawCo Foods is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for PawCo Magic Bar Heart Health Treat.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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9.0 /10 Grade A+
Magic Bar Heart Health Treat
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Frequently Asked Questions

Has PawCo ever been recalled?

We have no recalls on record for PawCo. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.