Magic Bar Original Treat
Verified Sep 24, 2026
This is a soft, baked snack bar for dogs made primarily from peanut meal and peanut butter, with pumpkin and chicory root for added fiber. It’s intended as a daily wellness treat rather than a complete diet and works well as a training reward or on-the-go snack.
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Top Pick
This treat uses simple, recognizable ingredients with peanuts as the main protein source and includes pumpkin and chicory root, which can support regular digestion in many dogs. It’s a nice option for owners looking for a plant-based, peanut-focused treat rather than a meat-based one. As with any treat, it should be fed in moderation and not used as a meal replacement.
Computed from 2 of 3 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- Ingredient list is short and simple, which can be helpful if you like to know exactly what your dog is eating.
- Peanut meal and peanut butter provide a plant-based protein source and a flavor many dogs enjoy.
- Pumpkin and dried chicory root can help support normal stool quality in many dogs.
- Preserved with mixed tocopherols and rosemary extract instead of artificial colors or flavors.
Considerations
- This is a supplemental treat only, so it should not replace a complete and balanced dog food.
- Peanuts can be an issue for dogs with known legume or peanut sensitivities, so avoid if your dog has reacted before.
- Calorie content is not provided, so it’s important to keep portions small and monitor your dog’s weight.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Peanut
Peanuts are used in pet foods and treats primarily as a palatability enhancer and concentrated source of plant-based protein, fats (mostly monounsaturated), calories, and small amounts of vitamins and minerals such as vitamin E and niacin. They can provide tasty, energy-dense nutrition but should be used sparingly because their high fat content can contribute to pancreatitis in susceptible dogs, they can be contaminated with aflatoxins, may contain added salt or toxic sweeteners like xylitol, and whole nuts or shells can cause choking or gastrointestinal obstruction—peanuts are not appropriate as a staple in cat diets.
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02
Peanut Butter
Peanut butter is commonly used as a palatability enhancer or occasional treat in pet diets, providing concentrated fats, modest protein, some fiber and micronutrients like vitamin E and B vitamins. Because it is calorie-dense and can contain added salt, sugar or harmful sweeteners, it should be offered sparingly and only in xylitol‑free formulations — avoid regular use in pets prone to obesity or pancreatitis.
03
Coconut Glycerin
Coconut glycerin is a plant-derived glycerol used in pet foods as a humectant and mild sweetening/texture agent to retain moisture, improve mouthfeel and palatability, and serve as a solvent or mild preservative in soft treats, toppers, and wet formulas. It provides easily metabolized calories and is generally safe for dogs and cats in small amounts, but high levels can cause gastrointestinal upset or laxative effects, so manufacturers should ensure purity, account for added calories, and note that it is not the dog-toxic sweetener xylitol.
04
Pumpkin
Pumpkin is used in pet foods primarily as a fiber-rich carbohydrate and moisture source that can help regulate digestion and firm up loose stools or add bulk for softer stools, and it provides beta-carotene (vitamin A precursor) plus small amounts of vitamins and minerals for dogs and cats. It is safe and beneficial when plain cooked or canned (not spiced or sweetened pie filling), should be fed in moderation as a supplement rather than a primary food, and introduced gradually since large amounts can cause gastrointestinal upset or interfere with absorption of some medications.
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05
Chicory Root
Chicory root is used in pet food primarily as a source of soluble fiber and the prebiotic inulin to support digestive health, improve stool quality, and assist with weight management by promoting feelings of fullness. It can benefit dogs and cats by feeding beneficial gut bacteria and enhancing nutrient absorption, but it should be introduced gradually because high amounts can cause gas, bloating or loose stools and may be unsuitable for pets with sensitive gastrointestinal conditions.
Product Details & Brand
Product Specs
Brand
PawCo offers fresh plant-based complete-and-balanced dog meals (GreenBites, LuxBites with postbiotics, shelf-stable InstaBites) plus functional Magic Cookie, Bar and Topper treat lines for gut, heart, hip and joint, and skin and coat. Targets eco-conscious owners and dogs with meat allergies, positioning on vet-formulated, human-grade, chicken-free, sustainable nutrition sold DTC via subscription.
Manufacturer
Produces in its own facilities — the original San Francisco production kitchen (expanded 2024) plus a second site opened in Indiana in 2024; recipes formulated by food scientists and board-certified animal nutritionists to exceed AAFCO standards.
PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. PawCo Foods is a PSC Accredited business. View profile
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for PawCo Magic Bar Original Treat.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Oct 15, 2026
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Frequently Asked Questions
Has PawCo ever been recalled?
We have no recalls on record for PawCo. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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