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Whimzees Brushzees Dental Treat
Whimzees

Whimzees Brushzees Dental Treat

Verified Aug 17, 2026

Dog · Treat Adult All Breed Sizes

A low-protein, plant-based dental treat designed for adult dogs of any size. It relies on potato starch and fiber to create a firm, chewy texture that helps scrub the teeth while your dog chews. This is meant as a daily dental chew to complement, not replace, regular tooth brushing and professional dental care.

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Over-the-counter Pet Sustainability Coalition Accredited No recalls

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Official product page
KibbleLab Score
8.3 out of 10

Strong Choice

This is a dental chew, not a complete diet, so it’s intended to be an occasional calorie source that supports oral hygiene. The plant-based recipe and relatively low protein make it suitable for most healthy adult dogs who tolerate these ingredients well. It can work nicely as part of a broader dental care routine that includes brushing and veterinary cleanings.

Ingredient composition 6.5
Health considerations 10.0

Computed from 2 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Dental Care Breath Support
Suitable For
Adult All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Formulated specifically as a dental chew to help mechanically clean teeth while dogs chew.
  • Plant-based recipe may suit dogs that don’t tolerate meat-heavy chews well.
  • Low protein and fat levels can be helpful for dogs that need leaner treats.
  • Simple ingredient list makes it easier to scan for anything your dog has reacted to before.

Considerations

  • This is not a complete and balanced food, so it should only be used as a treat or dental aid.
  • Potato, sweet lupin, and yeast may not suit dogs with sensitivities to these plant ingredients.
  • The low protein content means it does not meaningfully contribute to your dog’s daily protein needs.
  • High-fiber treats can cause gas or loose stools in some dogs, especially if introduced too quickly.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Potato Starch, Glycerin, Powdered Cellulose, Lecithin, Dried Yeast, Malt Extract, Sweet Lupin Meal, Alfalfa Extract, Paprika Extract, Calcium Carbonate

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Potato Starch
Potato starch is a highly digestible carbohydrate commonly used in pet foods as a binder, thickener and texture agent to help kibble formation, stabilize wet formulas and create chewy treats. It provides readily available energy but is low in protein, fat and micronutrients, so while generally safe, its high glycemic load and limited nutritional value mean it should be used sparingly—particularly for overweight pets, diabetic animals or cats on low‑carbohydrate diets, and excessive amounts can sometimes contribute to loose stools.
02
Glycerol
Glycerol (glycerin) is used in pet foods primarily as a humectant and sweetening agent to retain moisture, improve texture and palatability, and serve as a solvent or carrier in wet foods, treats, and liquid supplements. It provides a modest source of metabolizable energy for dogs and cats, but in large amounts can cause gastrointestinal upset and may affect blood glucose, so products intended for diabetic pets or sensitive animals should be used with caution.
03
Cellulose
Cellulose is a purified, plant-derived insoluble fiber commonly used in pet foods as a bulking agent, binder and to adjust kibble texture or calorie density. It is not digestible for dogs or cats but can help increase stool bulk, support satiety and assist hairball control in some formulations; however, it provides no usable nutrients and excessive inclusion may dilute dietary nutrients or cause gastrointestinal upset, particularly in obligate carnivores like cats.
04
Lecithin
Lecithin is commonly used in pet foods as an emulsifier and texture stabilizer—typically derived from soy, sunflower, or egg—and supplies phospholipids (such as phosphatidylcholine) that help disperse fats and maintain product consistency. In small amounts it contributes choline and supports fat digestion and cell membrane health, but it is not a primary nutrient source; soy-derived lecithin may be a consideration for pets with soy sensitivities and very high intakes can occasionally cause mild gastrointestinal upset.
05
Yeast
Yeast (such as brewer’s, nutritional yeast, or yeast extracts) is used in pet foods as a palatability enhancer, a supplemental protein and B‑vitamin source, and for functional components like beta‑glucans and mannans that can support immune and gut health. It can help with appetite, skin/coat quality and digestion, but some pets may be allergic, product strains and processing vary in quality, and higher purine or added-salt levels in certain yeast products can be a concern for animals with specific medical or dietary restrictions.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
1.00%
Low High
Crude Fat (min)
2.00%
Low High
Crude Fiber (max)
9.00%
Low High
Moisture (max)
12.00%
Low High

Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Whole Pieces
Food type Treat

Brand

Whimzees produces dental chews designed to promote oral health for dogs. Made with natural, vegetarian ingredients, these treats emphasize fun shapes and effective dental cleaning to reduce plaque and tartar.

Price tier $$$$

Manufacturer

Company name Wellness Pet Company
Parent company Clearlake Capital Group
Founded 2021
Headquarters Tewksbury, Massachusetts, USA
Manufacturing type In House
Manufacturing country Netherlands
Manufacturing region Overijssel
Manufacturing oversight

Products are manufactured in company-owned and partner facilities in the United States under strict quality and safety programs, including adherence to FDA and AAFCO standards for pet food production. Wellness Pet Company maintains internal quality assurance teams and ingredient traceability protocols.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Wellness Pet Company is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Whimzees Whimzees Brushzees Dental Treat.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.3 /10 Grade A
Whimzees Brushzees Dental Treat
Whimzees · kibblelab.com

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Frequently Asked Questions

Has Whimzees ever been recalled?

We have no recalls on record for Whimzees. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.