Veggie Ear Dog Dental Treat
Verified May 25, 2026
This is a plant-based dental chew for adult dogs, shaped like an ear and designed for daily use. It relies on potato starch and fiber (powdered cellulose) rather than meat, so it’s more about chewing action and texture than nutrition. Each piece is relatively high in calories for a treat, so it’s best used as part of your dog’s overall daily calorie allowance.
This is a well-formulated, vegetarian dental chew that focuses on mechanical cleaning rather than providing significant nutrition. It’s suitable for healthy adult dogs, especially owners looking for a meat-free dental option. As with any dental treat, it should complement, not replace, tooth brushing and regular dental care, and the calories should be accounted for in the daily diet.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
KibbleLab Review
Strengths
- Plant-based formula, which can be useful for dogs that need to avoid common animal-protein allergens in treats.
- Designed as a dental chew, offering mechanical abrasion that can help reduce plaque and tartar when used regularly.
- Relatively low in fat and higher in fiber compared with many traditional chews, which may help some dogs feel fuller.
- Simple ingredient list without artificial colors or added animal by-products.
Considerations
- Very low protein and primarily starch and fiber, so it should be viewed strictly as a treat, not a nutritional contributor to the diet.
- Each piece is fairly calorie-dense (about 176 calories), so portions of regular food may need to be reduced to prevent weight gain, especially in smaller or less active dogs.
- Contains potato starch, yeast, and lupin (a legume), which could be an issue for dogs with specific sensitivities to these ingredients.
- Recommended only for dogs older than 9 months, so it’s not appropriate for young puppies.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Potato Starch
Potato starch is a highly digestible carbohydrate commonly used in pet foods as a binder, thickener and texture agent to help kibble formation, stabilize wet formulas and create chewy treats. It provides readily available energy but is low in protein, fat and micronutrients, so while generally safe, its high glycemic load and limited nutritional value mean it should be used sparingly—particularly for overweight pets, diabetic animals or cats on low‑carbohydrate diets, and excessive amounts can sometimes contribute to loose stools.
02
Glycerol
Glycerol (glycerin) is used in pet foods primarily as a humectant and sweetening agent to retain moisture, improve texture and palatability, and serve as a solvent or carrier in wet foods, treats, and liquid supplements. It provides a modest source of metabolizable energy for dogs and cats, but in large amounts can cause gastrointestinal upset and may affect blood glucose, so products intended for diabetic pets or sensitive animals should be used with caution.
03
Cellulose Powder
Cellulose powder is an insoluble, plant-derived fiber commonly used in pet foods as a bulking agent, binder and calorie-diluting texturizer to help control weight and improve stool formation; it is not digestible by dogs or cats and contributes negligible energy or vitamins. While it can aid stool consistency and manufacturing performance, cellulose is non‑fermentable so offers little prebiotic benefit, and high inclusions can reduce palatability or displace nutrients—formulations, especially for cats with lower fiber tolerance, should be balanced accordingly.
04
Lecithin
Lecithin is commonly used in pet foods as an emulsifier and texture stabilizer—typically derived from soy, sunflower, or egg—and supplies phospholipids (such as phosphatidylcholine) that help disperse fats and maintain product consistency. In small amounts it contributes choline and supports fat digestion and cell membrane health, but it is not a primary nutrient source; soy-derived lecithin may be a consideration for pets with soy sensitivities and very high intakes can occasionally cause mild gastrointestinal upset.
05
Yeast
Yeast (such as brewer’s, nutritional yeast, or yeast extracts) is used in pet foods as a palatability enhancer, a supplemental protein and B‑vitamin source, and for functional components like beta‑glucans and mannans that can support immune and gut health. It can help with appetite, skin/coat quality and digestion, but some pets may be allergic, product strains and processing vary in quality, and higher purine or added-salt levels in certain yeast products can be a concern for animals with specific medical or dietary restrictions.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Product Details & Brand
Product Specs
Brand
Wellness is WellPet’s flagship brand, offering a full range of natural pet foods including dry, canned, and toppers for dogs and cats. The brand focuses on complete, balanced nutrition using natural ingredients and is positioned within the holistic and premium segment of the market.
Visit WellnessManufacturer
Products are manufactured in company-owned and partner facilities in the United States under strict quality and safety programs, including adherence to FDA and AAFCO standards for pet food production. Wellness Pet Company maintains internal quality assurance teams and ingredient traceability protocols.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
Wellness Veggie Ear Dog Dental Treat has no recalls since 2014.
Source: FDA Pet Food Recall Database · Monitored daily
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Frequently Asked Questions
Has Wellness ever been recalled?
We have no recalls on record for Wellness. We monitor the FDA Pet Food Recall Database daily.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.
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