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I'm In Luck Duck & Rice Wet Dog Food
B.F.F.

I'm In Luck Duck & Rice Wet Dog Food

Verified Jun 14, 2026

Dog · Wet Adult Small

This is a hydrating, broth-based wet food featuring duck and rice as the main ingredients, making it a relatively simple, gentle option for adult dogs. The high moisture content can help support hydration, while added flaxseed and coconut oil contribute additional fats. It’s designed to be fed according to your dog’s body weight and can work well for small dogs or as part of a mixed feeding plan for larger dogs.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.6 out of 10

Overall, this is a nicely formulated, duck-based wet food with a straightforward ingredient list that can suit many adult dogs, especially those who do well on a softer, broth-rich texture. Protein and fat levels are moderate for a wet food, and the use of rice as the main carbohydrate makes it a reasonable choice for dogs that tolerate grains. It’s particularly well suited to small or medium dogs, or as a topper to add moisture and palatability for larger dogs.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Hydration Support Sensitive Stomach
Suitable For
Adult Small
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Nutritional Perspective

KibbleLab Review

Strengths

  • Named duck as the primary animal protein source, with a short, simple ingredient list that’s easy to understand.
  • Very high moisture content, which can help support hydration and is often appealing for dogs that like brothy foods.
  • Uses rice as the main carbohydrate, which is generally easy to digest for most dogs.
  • Includes added vitamins and minerals for balanced nutrition, plus flaxseed and coconut oil as sources of additional fatty acids.

Considerations

  • Crude protein is on the modest side for a wet food, so very active or high-performance dogs may need additional dietary protein from other sources.
  • Duck is a common animal protein; if your dog has known poultry-related allergies, this would not be appropriate.
  • As a cup-style wet food, it may be relatively low in calorie density (79 kcal per 2.75 oz), so larger dogs may require multiple cups or additional food to meet their daily needs.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Duck Broth, Duck, Rice, Flaxseed, Tricalcium Phosphate, Calcium Lactate, Coconut Oil, Inulin, Potassium Chloride, Magnesium Sulfate, Zinc Amino Acid Complex, Choline Chloride, Vitamin E Supplement, Calcium Pantothenate, Iron Amino Acid Complex, Nicotinic Acid (Vitamin B3), Thiamine Mononitrate (Vitamin B1), Manganese Amino Acid Complex, Vitamin A Supplement, Sodium Selenite, Copper Amino Acid Complex, Riboflavin Supplement (Vitamin B2), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Potassium Iodide, Vitamin D3 Supplement, Vitamin B12 Supplement.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Duck Broth
Duck broth is used in pet food primarily as a flavorful liquid to boost palatability and moisture, and it can contribute modest amounts of amino acids and minerals depending on how it’s made. It can help entice picky dogs and cats and encourage hydration, but caregivers should check labels for high sodium, added onions/garlic or excessive fat, and avoid broths with bone fragments or if the animal has a poultry allergy or pancreatitis risk.
02
Duck
Duck is used in pet food primarily as a flavorful animal protein and fat source, commonly included in limited-ingredient or novel-protein formulas for dogs and cats. It supplies high-quality amino acids and energy and can help pets with sensitivities to common proteins, but it is relatively rich in fat (so may be unsuitable for low‑fat or pancreatitis-prone animals), can still trigger allergies in some pets, and requires proper cooking/processing and handling to avoid bacterial contamination.
03
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
04
Flaxseed
Flaxseed is used in pet foods as a plant-based source of alpha‑linolenic acid (ALA) omega‑3, soluble and insoluble fiber, and modest protein, often added to support skin and coat condition, digestive health, and kibble texture; ground seed or flaxseed oil is more digestible than whole seed. Dogs can partially convert ALA to long‑chain EPA/DHA but cats convert ALA poorly and therefore still need marine sources for essential DHA/EPA; flax is calorie‑dense, prone to oxidation if not stabilized, and contains lignans (phytoestrogens) and trace cyanogenic compounds, so it should be processed and used in moderation.
05
Tricalcium Phosphate
Tricalcium phosphate is an inorganic mineral commonly used in dog and cat foods as a source of calcium and phosphorus and as an anti-caking/bulking agent to help fortify diets and adjust the dietary Ca:P balance. It supplies minerals important for bone and tooth health and neuromuscular function, but must be formulated carefully to maintain an appropriate calcium‑to‑phosphorus ratio and may be a consideration in pets with kidney disease where phosphorus intake is restricted.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
7.00%
Low High
Crude Fat (min)
2.50%
Low High
Crude Fiber (max)
1.00%
Low High
Moisture (max)
84.00%
Low High
79
kcal / Oz
1017
kcal / Kg
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Adult
Breed size Small
Texture Broth
Food type Wet

Brand

B.F.F.

B.F.F. (Best Feline Friend) is Weruva’s brand focusing on affordable, high-quality wet cat food with recipes emphasizing hydration and palatability. It is popular among cat owners for its tuna-based, high-moisture formulas designed to promote urinary tract health.

Visit B.F.F.
Price tier $$$

Manufacturer

Company name Weruva International, Inc.
Founded 2006
Headquarters Natick, Massachusetts, USA
Website weruva.com
Manufacturing type Contract Manufacturer
Manufacturing country Thailand
Manufacturing region Chonburi Province
Manufacturing oversight

Weruva pet foods are manufactured in human food facilities that meet strict standards for safety and quality, including FDA, BRC, and HACCP certifications. The company oversees manufacturing closely to ensure ingredient integrity and overall product safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

B.F.F. I'm In Luck Duck & Rice Wet Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.6 /10 Grade B
I'm In Luck Duck & Rice Wet Dog Food
B.F.F. · kibblelab.com

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Frequently Asked Questions

Has B.F.F. ever been recalled?

We have no recalls on record for B.F.F.. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.