All Ages & Breeds Ground Beef & Rice Wet Dog Food
Verified Jun 16, 2026
This is an all-life-stages wet dog food featuring deboned beef as the main protein source, with brown rice, sweet potato, and green beans providing carbohydrates and fiber. It includes added taurine and omega-3 and -6 fatty acids to support overall health, including skin and coat, and is formulated to meet AAFCO standards even for growing large-breed puppies. The chicken-free recipe can be helpful for dogs that don’t tolerate chicken well.
Nutritionally, this is a well-balanced, chicken-free wet food suitable for puppies, adults, seniors, and even large-breed puppies, which is a higher bar to meet. Beef is the primary protein, supported by whole grains and vegetables, and the formula includes added taurine and omega fatty acids. It can work well as a complete diet or as a topper for dogs needing extra moisture or palatability, as long as the relatively modest protein level (typical for wet foods) fits your dog’s needs.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
KibbleLab Review
Strengths
- Deboned beef as the first ingredient provides a clear, animal-based protein source.
- Formulated to AAFCO standards for all life stages, including growth of large-breed puppies, which indicates careful control of key nutrients like calcium and phosphorus.
- Contains brown rice, sweet potatoes, and green beans for digestible carbohydrates and fiber, rather than relying on highly processed fillers.
- Includes added taurine and defined omega-3 and omega-6 sources to support heart, skin, and coat health.
Considerations
- Beef is a common food allergen for some dogs, so this wouldn’t be appropriate for dogs with known beef allergies or intolerances.
- Protein is 7% on an as-fed basis, which is typical for many wet foods but may be on the lower side for very high-energy or working dogs if fed alone; those dogs may benefit from a higher-protein option.
- Contains sunflower oil and flaxseed as part of the fat blend; while useful for omega-6 and plant omega-3, dogs with particular fat-sensitivity issues may need closer monitoring when changing diets.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Deboned Beef
Deboned beef is used primarily as a high-quality animal protein and palatability enhancer in dog and cat foods, supplying essential amino acids, bioavailable iron and B vitamins that support muscle maintenance, energy metabolism and overall health. Because it is deboned it reduces the risk associated with feeding whole bones, but pet parents should note beef can be a common allergen and variable fat content increases calorie density, so it should be part of a formulated, balanced diet rather than fed alone.
02
Beef Broth
Beef broth is commonly used in pet foods and toppers as a savory flavoring and moisture enhancer to boost palatability and encourage hydration, and depending on preparation can contribute small amounts of protein, minerals and gelatin-derived collagen. Care should be taken because commercial broths are often high in sodium and may contain added ingredients (onion, garlic, spices, preservatives or sweeteners) that can be harmful to dogs or cats, so choose low-sodium, pet-safe formulations and avoid if your pet has a beef allergy or sodium-sensitive condition.
03
Sweet Potato
Sweet potato is used in pet foods as a digestible carbohydrate and source of soluble fiber, vitamins (notably beta‑carotene), minerals and antioxidants, often helping with stool quality and serving as a binder or energy ingredient. It is generally well tolerated by dogs and can support gut health, but because cats poorly convert beta‑carotene to vitamin A and require preformed vitamin A from animal sources, sweet potato is not a substitute for meat-based nutrients; its relatively high carbohydrate content also means portion control is advised for overweight or diabetic pets and it should be cooked for best digestibility.
04
Green Bean
Green beans are a low-calorie vegetable commonly used in pet foods and treats as a source of soluble and insoluble fiber, moisture, and modest amounts of vitamins and minerals (such as vitamins A and K, folate, and potassium), helping support digestive health and weight management. They are not a primary protein source and provide limited nutrition for obligate carnivores like cats, so feed in moderation and use plain, cooked or fresh beans without added salt, seasonings, or sauces to avoid gastrointestinal upset or excess sodium.
05
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Now Fresh is a super-premium pet food brand from Petcurean offering recipes made with 100% fresh meat, fish, and poultry with no rendered meals. It targets pet owners seeking natural, minimally processed diets for their pets.
Visit Now FreshManufacturer
Petcurean oversees its manufacturing through trusted, approved partners in Canada and the United States that operate under strict quality control protocols. Facilities adhere to rigid food safety and quality assurance standards, including HACCP compliance and regular third-party audits.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
Now Fresh All Ages & Breeds Ground Beef & Rice Wet Dog Food has no recalls since 2014.
Source: FDA Pet Food Recall Database · Monitored daily
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Frequently Asked Questions
Has Now Fresh ever been recalled?
We have no recalls on record for Now Fresh. We monitor the FDA Pet Food Recall Database daily.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.
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