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All Ages & Breeds Ground Chicken & Rice Wet Dog Food
Now Fresh

All Ages & Breeds Ground Chicken & Rice Wet Dog Food

Verified Jun 10, 2026

Dog · Wet Adult All Life Stages Puppy Senior All Breed Sizes

This is a complete and balanced ground wet food for dogs of all ages, using deboned chicken as the main protein source with brown rice, peas, and carrots for added carbohydrates and fiber. The high moisture content makes it a good option for boosting hydration, and it includes added taurine and omega-3s for overall nutritional support. It’s formulated to meet AAFCO standards even for growing large-breed puppies, so it can be used as a sole diet or mixed with dry food.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
8.4 out of 10

Nutritionally, this is a well-designed all-life-stages wet food with chicken as the primary protein and a simple mix of grains and vegetables. It offers moderate protein and fat for a wet diet, plenty of moisture, and added taurine and omega-3s. It’s suitable for most healthy dogs, including large-breed puppies, though dogs with chicken sensitivities would need a different protein source.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Digestive Health Hydration Support Brain Health Eye Health Heart Care Skin Coat Health
Suitable For
Adult All Life Stages Puppy Senior All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Deboned chicken as the first ingredient provides a clear, high-quality animal protein source.
  • Meets AAFCO nutritional profiles for all life stages including large-breed puppy growth, making it versatile for multi-dog households.
  • Includes brown rice, vegetables, and flaxseed, which can support digestibility and provide natural fiber and omega-3 fatty acids.
  • Added taurine and marine microalgae oil contribute beneficial nutrients beyond the basics, including plant-based omega-3s.

Considerations

  • Chicken appears as the sole animal protein, so it’s not a good fit for dogs with chicken allergies or intolerances.
  • Protein level is moderate for a wet all-life-stages diet; very high-activity or working dogs may need additional calories or a higher-protein companion diet.
  • Contains peas, which are fine for most dogs, but some owners of breeds with known heart concerns may prefer formulas with fewer pulses as a precaution.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

de-boned chicken, chicken broth, carrots, peas, brown rice, tapioca, calcium sulfate, sodium tripolyphosphate, flaxseed, salt, marine microalgae oil, potassium chloride, minerals (zinc proteinate, ferrous fumarate, sodium selenite, copper proteinate, manganese proteinate, potassium iodide), choline chloride, vitamins (vitamin E supplement, thiamine mononitrate, niacin, vitamin A supplement, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin, vitamin B12 supplement, vitamin D3 supplement, folic acid), magnesium sulfate, taurine

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
02
Chicken Broth
Chicken broth is commonly used in pet foods and toppers as a flavorful liquid base or gravy to improve palatability and add moisture, providing modest amounts of soluble protein, electrolytes and minerals. It can help encourage eating and increase hydration, but owners should choose low‑sodium, onion‑ and garlic‑free formulations (or make homemade broth), since commercial broths may contain excessive salt, seasonings or additives that are unsafe or unsuitable for dogs and cats.
03
Carrot
Carrot is used in pet foods as a vegetable ingredient providing fiber, moisture, texture and antioxidant nutrients such as beta‑carotene (a provitamin A), vitamin K, vitamin C and potassium, contributing to palatability and digestive bulk. Cooked carrots are more digestible and release more beta‑carotene, but cats cannot efficiently convert beta‑carotene to active vitamin A so carrots are more nutritionally useful for dogs than as a primary vitamin A source for cats; they should be fed in moderation due to natural sugars and should be offered in appropriately sized pieces to avoid choking.
04
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
05
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
7.00%
Low High
Crude Fat (min)
6.00%
Low High
Crude Fiber (max)
2.00%
Low High
Moisture (max)
78.00%
Low High
1170
kcal / Kg
92
kcal / g pouch
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Adult
Lifestage All Life Stages
Lifestage Puppy
Lifestage Senior
Breed size All Breed Sizes
Texture Ground
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages, Large Breed Growth (70+ lbs)
Substantiation Formulation
Now Fresh Ground Chicken With Rice Dinner for Dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including growth of large size dogs (70lbs or more as an adult).

Brand

Now Fresh

Now Fresh is a super-premium pet food brand from Petcurean offering recipes made with 100% fresh meat, fish, and poultry with no rendered meals. It targets pet owners seeking natural, minimally processed diets for their pets.

Visit Now Fresh
Price tier $$$$$

Manufacturer

Company name Petcurean Pet Nutrition Inc.
Founded 1999
Headquarters Chilliwack, British Columbia, Canada
Manufacturing type Contract Manufacturer
Manufacturing country Canada
Manufacturing region British Columbia
Manufacturing oversight

Petcurean oversees its manufacturing through trusted, approved partners in Canada and the United States that operate under strict quality control protocols. Facilities adhere to rigid food safety and quality assurance standards, including HACCP compliance and regular third-party audits.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Now Fresh All Ages & Breeds Ground Chicken & Rice Wet Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.4 /10 Grade A
All Ages & Breeds Ground Chicken & Rice Wet Dog Food
Now Fresh · kibblelab.com

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Frequently Asked Questions

Has Now Fresh ever been recalled?

We have no recalls on record for Now Fresh. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.