Proactive Health Chicken & Whole Grain Rice Classic Ground Wet Dog Food
Verified Jun 16, 2026
This is a classic ground canned food for adult dogs, featuring chicken as the main protein source along with meat by-products and animal liver for additional nutrients. Brown rice and dried yam provide carbohydrates, while added fish oil and flax seed supply omega fatty acids to support skin and coat. It’s designed to be a complete and balanced everyday diet for adult dogs of any size.
Overall, this is a solid mainstream wet food option for adult dogs, with chicken, meat by-products, and liver providing a good range of animal-based nutrients. The protein and fat levels are appropriate for a typical canned adult dog diet, and the inclusion of fish oil and flax seed helps supply beneficial omega-3 and omega-6 fatty acids. It does contain artificial colors, which don’t add nutritional value, so it may not be the best fit if you prefer to avoid those, but nutritionally it should work well for many healthy adult dogs.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
KibbleLab Review
Strengths
- Multiple animal-based ingredients (chicken, meat by-products, animal liver) supply a broad spectrum of amino acids and nutrients, not just muscle meat.
- Appropriate protein (8% min) and fat (6% min) for a standard adult canned diet, with relatively moderate calories at 378 kcal per can, which can help with portion control.
- Includes fish oil and flax seed, providing omega-3 and omega-6 fatty acids that can support skin and coat health.
- Uses brown rice and dried yam as digestible carbohydrate sources rather than relying heavily on less-nutritive fillers.
Considerations
- Contains chicken and beef/pork–based by-products (not specified by species), so it’s not suitable for dogs with poultry or common meat allergies.
- Includes artificial colors (Yellow #5 and Yellow #6), which are unnecessary from a nutritional standpoint and are often something owners prefer to avoid.
- Uses several gums and carrageenan as thickeners; most dogs tolerate these well, but a small number with very sensitive digestion may not.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
02
Water
Water is an essential nutrient and the primary solvent and moisture component in pet foods, especially wet and canned diets, and is also used in processing and to adjust texture and palatability. It is vital for digestion, nutrient transport, temperature regulation and waste removal in dogs and cats; pets must have constant access to clean water as dehydration can quickly lead to serious health issues and requirements increase with activity, heat, or illness, while moisture in wet food can help meet part of their daily needs.
03
Meat By-Product
Meat by-products are rendered animal parts such as organ meats, blood, bone and other tissues used in pet food as a concentrated source of animal protein, fat, vitamins and minerals. They can provide biologically valuable nutrients—especially for cats, which require animal-derived proteins—but composition and quality vary by source so owners seeking specific ingredients or with pet food sensitivities should look for transparency and regulation-compliant sourcing.
04
Animal Liver
Animal liver is a nutrient-dense ingredient commonly used in dog and cat foods for protein, palatability, and concentrated vitamins and minerals—especially vitamin A, B-complex vitamins, heme iron and copper. It supports growth, skin/coat and red blood cell health but should be fed in moderation and properly handled, since excessive liver can cause vitamin A toxicity or copper overload in susceptible animals and raw liver may carry pathogens.
05
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Product Details & Brand
Product Specs
Brand
Iams is a well-established premium pet food brand that focuses on high-protein, scientifically balanced nutrition for dogs and cats. The brand is marketed toward pet owners seeking science-based, veterinarian-recommended nutrition at an accessible premium price point.
Visit IamsWSAVA publishes criteria for evaluating a manufacturer (qualified nutritionists, feeding trials, published research); it does not certify or endorse brands.
Manufacturer
Iams products are manufactured under strict quality control standards, including adherence to AAFCO nutritional guidelines and oversight by veterinary nutrition teams. The company implements rigorous safety and traceability protocols in its facilities.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
Iams Proactive Health Chicken & Whole Grain Rice Classic Ground Wet Dog Food has no recalls since 2014.
Source: FDA Pet Food Recall Database · Monitored daily
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Frequently Asked Questions
Has Iams ever been recalled?
We have no recalls on record for Iams. We monitor the FDA Pet Food Recall Database daily.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.
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