Skip to content

7,500+ pet foods rated. Your best match, free in 30 seconds.

Back
Pro Plan Adult 7+ Senior Complete Essentials Beef & Rice Entrée In Gravy Wet Dog Food
Purina Pro Plan

Pro Plan Adult 7+ Senior Complete Essentials Beef & Rice Entrée In Gravy Wet Dog Food

Verified Jul 20, 2026

Dog · Wet Senior All Breed Sizes

A canned, chunks-in-gravy food formulated for senior dogs 7 years and older, using beef and poultry as the main animal protein sources. It provides moderate protein and fat levels suitable for many older dogs, with added vitamins and minerals to support overall maintenance. This diet is designed to be a complete and balanced meal on its own or fed alongside a Pro Plan dry formula.

Jump to ingredients
Over-the-counter Meets WSAVA criteria AAFCO No recalls

Affiliate link · may earn a commission at no extra cost to you

Official product page
KibbleLab Score
8.4 out of 10

Strong Choice

This is a well-formulated wet food for senior dogs that offers complete and balanced nutrition for adult maintenance with beef, poultry, and organ meats providing a good mix of protein and key nutrients. The moderate protein and fat levels are generally appropriate for many older dogs, and the AAFCO statement confirms it meets established nutrient profiles. It’s a solid option for senior dogs who enjoy wet food, especially when used alongside an appropriate dry diet if extra calories or texture variety are needed.

Nutritional profile 8.6
Ingredient composition 6.0
Adequacy substantiation 7.0
Health considerations 10.0
Manufacturer evidence (WSAVA criteria) +0.5

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Immune Support Skin Coat Health Weight Management
Diet & Compliance
Meets WSAVA criteria
Suitable For
Senior All Breed Sizes
Does this food work for your pet?
We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Complete and balanced according to AAFCO nutrient profiles for adult maintenance, specifically tailored to dogs 7 years and older.
  • Uses a combination of beef, poultry, meat by-products, and liver, which can provide a broad amino acid profile and naturally rich vitamins and minerals from organ meats.
  • Moderate protein (10% as-fed) and fat (3% as-fed) on a wet basis can suit many senior dogs, especially those who may benefit from a lower-calorie, higher-moisture diet.
  • Free from artificial colors and flavors, with a straightforward vitamin and mineral supplementation profile including added vitamin E and vitamin C.

Considerations

  • Contains multiple animal proteins (beef, poultry, meat by-products, liver), which is fine for most dogs but not ideal if you’re trying to do a very strict limited-ingredient or single-protein diet for allergy workups.
  • Includes wheat gluten and rice, which are nutritious carb and protein sources but may not be suitable for dogs with known wheat sensitivities.
  • Relatively low fat content for a wet food may not provide enough calories for very active or underweight seniors unless portions are increased or combined with a higher-calorie food.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Water, beef, poultry, wheat gluten, rice, meat by-products, liver, corn starch-modified, tricalcium phosphate, MINERALS [potassium chloride, zinc sulfate, ferrous sulfate, copper sulfate, manganese sulfate, potassium iodide, sodium selenite], salt, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), thiamine mononitrate (Vitamin B-1), calcium pantothenate (Vitamin B-5), pyridoxine hydrochloride (Vitamin B-6), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), Vitamin A supplement, folic acid (Vitamin B-9), Vitamin D-3 supplement, biotin (Vitamin B-7)], L-ascorbyl-2-polyphosphate (Vitamin C), choline chloride.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Water
Water is an essential nutrient and the primary solvent and moisture component in pet foods, especially wet and canned diets, and is also used in processing and to adjust texture and palatability. It is vital for digestion, nutrient transport, temperature regulation and waste removal in dogs and cats; pets must have constant access to clean water as dehydration can quickly lead to serious health issues and requirements increase with activity, heat, or illness, while moisture in wet food can help meet part of their daily needs.
02
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
View ingredient
03
Poultry
Poultry is commonly used as a primary animal protein source in dog and cat foods, providing highly digestible essential amino acids, fats for energy, and nutrients like B vitamins, iron, and zinc while improving palatability. Pet owners should be aware that poultry can be a food allergen for some animals and that product quality (whole-muscle vs by‑products), fat level, and proper processing/cooking are important to minimize risks from pathogens or excess fat, especially in pets with pancreatitis or food sensitivities.
04
Wheat Gluten
Wheat gluten is a concentrated plant protein commonly used in dry pet foods as a protein booster, binder and texture improver to help form kibble and extend meat-based ingredients. It provides digestible protein for dogs and cats but is low in certain essential amino acids (notably lysine) and lacks animal-specific nutrients like taurine, so it should not be the sole protein source; pets with wheat or gluten sensitivities may also experience allergic or gastrointestinal reactions.
05
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
View ingredient

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
10.00%
Low High
Crude Fat (min)
3.00%
Low High
Crude Fiber (max)
1.50%
Low High
Moisture (max)
82.00%
Low High
843
kcal / Kg
310
kcal / Can
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Not sure how much of this to feed?

The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.


Product Details & Brand

Product Specs

Lifestage Senior
Breed size All Breed Sizes
Texture Chunks In Gravy
Processing method Canned
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Pro Plan Adult 7+ Beef & Rice Entrée in Gravy is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.

Brand

Purina Pro Plan is Nestlé Purina’s flagship veterinary- and research-backed premium line, designed for pets with specific dietary needs and active lifestyles. It is supported by extensive nutritional science and AAFCO feeding trials.

Price tier $$$$
WSAVA Meets criteria

WSAVA publishes criteria for evaluating a manufacturer (qualified nutritionists, feeding trials, published research); it does not certify or endorse brands.

Manufacturer

Company name Nestlé Purina PetCare
Parent company Nestlé S.A.
Founded 2001
Headquarters St. Louis, Missouri, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Missouri
Manufacturing oversight

Nestlé Purina operates its own manufacturing facilities in the United States and globally with rigorous quality assurance programs. Facilities comply with FDA and USDA standards and implement HACCP-based food safety systems. The company conducts AAFCO feeding trials and employs board-certified veterinary nutritionists.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Purina Pro Plan Pro Plan Adult 7+ Senior Complete Essentials Beef & Rice Entrée In Gravy Wet Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

Unlock More

Sign up for the full picture

Ingredient Check

We'll check every ingredient against your pet's profile.

Feeding Calculator

Personalized portion sizes based on your pet's weight, age, and activity level.

Side-by-Side Comparison

Compare this food with alternatives to find the best fit.


Share this food
KibbleLab food report
GREAT BOWL.
8.4 /10 Grade A
Pro Plan Adult 7+ Senior Complete Essentials Beef & Rice Entrée In Gravy Wet Dog Food
Purina Pro Plan · kibblelab.com

Post your dog's report card and challenge friends to check their food.


Frequently Asked Questions

Has Purina Pro Plan ever been recalled?

We have no recalls on record for Purina Pro Plan. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

What does YOUR pet eat?
Look up any dog or cat food. Free, takes 30 seconds, no sign-up.
Check a Food

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.