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Fresh Market Adult Beef & Barley Frozen Dog Food
Simply Nourish

Fresh Market Adult Beef & Barley Frozen Dog Food

Dog · Wet Adult All Breed Sizes

This is a frozen, whole-piece wet food for adult dogs featuring beef and beef liver as the main protein sources, with barley and a variety of vegetables like carrots, squash, and broccoli. It’s formulated as a complete meal rather than just a topper, offering a mix of animal protein, grains, and visible veggies. The recipe is fortified with vitamins and minerals to help provide balanced daily nutrition for adult dogs of any size.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
9.0 out of 10

Top Pick

This is a thoughtfully formulated frozen food that uses beef and beef liver as primary protein sources, supported by barley and several whole vegetables. It should suit many healthy adult dogs whose owners prefer a less processed, frozen-style diet. The vitamin and mineral fortification suggests it is intended to be fed as a complete meal rather than an occasional add-on.

Nutritional profile 9.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


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Nutritional Perspective

KibbleLab Review

Strengths

  • Beef and beef liver at the top of the ingredient list provide high-quality animal protein and important nutrients like iron and B vitamins.
  • Includes barley and a range of visible vegetables such as carrots, squash, broccoli, and spinach for added fiber and phytonutrients.
  • Contains seeds like sunflower and chia, which can contribute beneficial fatty acids and support skin and coat health.
  • Fortified with a full vitamin and mineral premix, indicating it is designed to be a balanced stand‑alone diet for adult dogs.

Considerations

  • Beef is a common food allergen for some dogs, so this recipe would not be a good fit for dogs with known beef sensitivities.
  • The protein level is modest for a wet food, so very high‑energy or working dogs may need larger portions to meet their needs.
  • Being a frozen food, it must be stored and handled carefully to maintain safety and nutrient quality.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Beef, Beef Liver, Barley, Carrots, Squash, Broccoli, Potatoes, Sunflower Seeds, Chia Seeds, Spinach, Calcium Carbonate, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Thiamine Hydrochloride, Niacin Supplement, d-Calcium Pantothenate, Biotin, Vitamin D3 Supplement, Riboflavin Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Potassium Iodide, Folic Acid, Vitamin A Supplement), Minerals (Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Sodium Selenite, Copper Sulfate)

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
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02
Beef Liver
Beef liver is an organ meat commonly used in dog and cat foods and treats as a highly palatable, protein-rich, nutrient-dense ingredient that provides concentrated, bioavailable vitamins (especially vitamin A and B12), heme iron, copper, and essential amino acids. While it supports blood health and overall nutrition, beef liver should be fed in moderation because excess vitamin A can cause toxicity, its richness may upset sensitive stomachs or contribute to pancreatitis in predisposed pets, and proper sourcing/processing is important to minimize contaminant or bacterial risks.
03
Barley
Barley is a cereal grain used in pet foods primarily as a digestible carbohydrate and source of dietary fiber (including soluble beta‑glucans), along with modest amounts of B vitamins and minerals. It can support healthy digestion, help moderate post‑meal blood sugar and aid weight management in dogs, but provides limited protein for obligate carnivores like cats, must be cooked/processed for good digestibility, and may be unsuitable for pets with grain sensitivities or calorie‑restricted diets.
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04
Carrot
Carrot is used in pet foods as a vegetable ingredient providing fiber, moisture, texture and antioxidant nutrients such as beta‑carotene (a provitamin A), vitamin K, vitamin C and potassium, contributing to palatability and digestive bulk. Cooked carrots are more digestible and release more beta‑carotene, but cats cannot efficiently convert beta‑carotene to active vitamin A so carrots are more nutritionally useful for dogs than as a primary vitamin A source for cats; they should be fed in moderation due to natural sugars and should be offered in appropriately sized pieces to avoid choking.
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05
Squash
Squash is used in pet foods as a low‑calorie vegetable ingredient that provides digestible fiber, moisture and nutrients such as beta‑carotene (a vitamin A precursor), vitamin C and potassium, which can support digestive health, weight management and antioxidant protection. It is generally safe for dogs and cats when cooked or pureed but offers limited protein for obligate carnivores, so owners should avoid salted or seasoned preparations, remove seeds, and introduce it gradually to prevent gastrointestinal upset.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
11.00%
Low High
Crude Fat (min)
8.00%
Low High
Crude Fiber (max)
3.00%
Low High
Moisture (max)
70.00%
Low High
1802
kcal / Kg
222
kcal / Cup
High
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Whole Pieces
Processing method Frozen
Food type Wet

Brand

Simply Nourish is a PetSmart-exclusive, proprietary pet food brand introduced in 2011. It offers dry and wet foods, meal toppers, and treats for dogs and cats. Current ranges include Original, Source, and Limited Ingredient Diet, plus a dog-only Fresh Market frozen line.

Price tier $$$

Manufacturer

Company name PetSmart LLC
Founded 1986
Headquarters Phoenix, Arizona, USA
Manufacturing type Co Packer
Manufacturing oversight

PetSmart does not manufacture Simply Nourish itself; production is handled by third-party suppliers, and the manufacturer and country of production vary by product.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Simply Nourish Fresh Market Adult Beef & Barley Frozen Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
TOP TIER.
9.0 /10 Grade A+
Fresh Market Adult Beef & Barley Frozen Dog Food
Simply Nourish · kibblelab.com

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Frequently Asked Questions

Has Simply Nourish ever been recalled?

We have no recalls on record for Simply Nourish. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.