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New Zealand Venison Recipe Wet Dog Food
Zeal

New Zealand Venison Recipe Wet Dog Food

Verified Aug 22, 2026

Dog · Wet All Life Stages All Breed Sizes

This is a high–meat, canned venison pâté designed for dogs of all ages and sizes. It uses venison and organ meats as the main protein sources, with added green-lipped mussel, salmon oil, and kelp for extra nutrients. The moisture-rich texture can work as a complete meal or a topper to boost palatability and hydration.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
9.0 out of 10

Top Pick

This food offers a very meat-heavy, venison-based formula with organ meats that naturally supply many vitamins and minerals. On a dry-matter basis it provides high protein and moderate fat, with relatively low carbohydrates. It may suit dogs who do well on novel proteins like venison, and those needing a soft, high-moisture wet diet.

Nutritional profile 9.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Joint Care Skin Coat Health Digestive Health Hydration Support Appetite Support
Suitable For
All Life Stages All Breed Sizes
Does this food work for your pet?
We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Venison and venison organs make up the bulk of the recipe, giving high-quality, animal-based protein and natural micronutrients.
  • The dry-matter protein level around the mid-40% range is quite high for a wet food, which many active dogs do well on.
  • Includes green-lipped mussel and salmon oil, which are nice sources of omega-3s and joint-supporting nutrients.
  • Grain-free without heavy use of legumes or potatoes, which avoids the pulse-heavy pattern linked with some heart concerns.

Considerations

  • Venison, egg, and yeast can be triggers for dogs with specific food sensitivities, so they will not suit every dog.
  • The calcium and phosphorus levels are on the higher side, so this may not be ideal for dogs needing restricted mineral intake without veterinary guidance.
  • Being a rich, organ-heavy formula, it may be too intense for dogs with very sensitive stomachs if transitioned too quickly.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Venison, Water, Venison Liver, Venison Lungs, Venison Kidney, Venison trachea, Venison Heart, Venison Tongue, NZ Green Lipped Mussel, Peas, Salmon Oil, Lecithin, Dried Yeast, Egg Yolk, Dried Kelp, Potassium Chloride, Calcium Carbonate, Choline Chloride, Iron Proteinate, Zinc Amino Acid Complex, Niacin, alpha-Tocopherol Acetate, Selenium Yeast, Manganese Proteinate, Copper Amino Acid Complex, Thiamine Mononitrate, Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Vitamin A Acetate, Biotin, Vitamin B12 Supplement, Calcium Iodate, Folic Acid, Vitamin D3

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Venison
Venison is used in pet food primarily as a high-quality, novel animal protein source that is lean and rich in essential amino acids, iron and B vitamins, making it suitable for both dogs and cats and commonly included in limited-ingredient or hypoallergenic formulas. It can benefit pets with sensitivities to common proteins like beef or chicken and offer a lower-fat alternative, but owners should note that it may be too lean for growing animals, still can cause allergies in some pets, and raw or poorly sourced venison may carry parasites or contaminants (risks that are minimized in properly processed commercial diets).
View ingredient
02
Water
Water is an essential nutrient and the primary solvent and moisture component in pet foods, especially wet and canned diets, and is also used in processing and to adjust texture and palatability. It is vital for digestion, nutrient transport, temperature regulation and waste removal in dogs and cats; pets must have constant access to clean water as dehydration can quickly lead to serious health issues and requirements increase with activity, heat, or illness, while moisture in wet food can help meet part of their daily needs.
03
Venison Liver
Venison liver is an organ meat used in pet foods as a nutrient-dense protein and flavor enhancer and is especially common in novel‑protein or limited‑ingredient diets; it supplies high levels of bioavailable vitamin A, B vitamins (including B12), iron and other trace minerals. Because liver is very rich in vitamin A, minerals and can be relatively high in fat and purines, it should be included in controlled amounts to avoid hypervitaminosis A, digestive upset or problems for pets prone to pancreatitis or with copper/purine sensitivities, and commercially processed ingredients reduce pathogen risk compared with raw feeding.
04
Venison Lung
Venison lung is an organ meat commonly used in pet foods and treats as a novel, lean protein source and palatability enhancer, particularly in formulas for dogs or cats with food sensitivities. It provides highly digestible protein and some B vitamins and minerals, but it is not a complete diet (cats still require taurine and other nutrients), should be used in appropriate proportions, and must be sourced and processed safely to minimize risks from pathogens or contaminants.
05
Venison Kidney
Venison kidney is an organ meat used as a concentrated animal protein and micronutrient source in dog and cat diets, providing bioavailable B vitamins (including B12 and riboflavin), iron, selenium, copper and high-quality amino acids. It can be a useful novel protein for pets with food sensitivities, but because kidneys are nutrient-dense and may carry pathogens if raw, they should be fed in moderation within a balanced formulation or handled and cooked safely and discussed with your veterinarian for home-prepared diets.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (typical)
11.50%
Low High
Crude Fat (typical)
5.22%
Low High
Crude Fiber (typical)
0.50%
Low High
Moisture (typical)
75.20%
Low High
1042
kcal / Kg
40
kcal / 100 G
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Pate
Processing method Canned
Food type Wet

Brand

Zeal is a premium pet food and treat brand from New Zealand known for natural, single-ingredient, air-dried, and freeze-dried products for dogs and cats. Zeal emphasizes natural nutrition, using 100% New Zealand-sourced meats and seafoods free from artificial additives.

Price tier $$$$

Manufacturer

Company name Natural Pet Treat Company Limited
Founded 1999
Headquarters Auckland, New Zealand
Manufacturing type In House
Manufacturing country New Zealand
Manufacturing region Auckland
Manufacturing oversight

Manufacturing is overseen under New Zealand’s Ministry for Primary Industries (MPI) standards, including strict HACCP-based food safety systems and export-quality certifications. The company maintains traceability of raw materials sourced from certified New Zealand suppliers.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Zeal New Zealand Venison Recipe Wet Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
TOP TIER.
9.0 /10 Grade A+
New Zealand Venison Recipe Wet Dog Food
Zeal · kibblelab.com

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Frequently Asked Questions

Has Zeal ever been recalled?

We have no recalls on record for Zeal. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.