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9Lives vs Birdie & Louie

9Lives is made by Post Holdings Pet Brands (owned by Post Holdings, Inc.), and Birdie & Louie by Birdie & Louie, LLC. On KibbleLab, Birdie & Louie averages 8.0 out of 10 across its scored foods, compared with 6.7 for 9Lives. 9Lives makes food for cats, while Birdie & Louie covers cats and dogs.

9Lives and Birdie & Louie compared

9Lives Birdie & Louie
Manufacturer Post Holdings Pet Brands Birdie & Louie, LLC
Parent company Post Holdings, Inc. Independent
Founded 2023 2021
Headquarters St. Louis, Missouri, USA Wetumpka, Alabama, USA
Products listed 19 22
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
6.7 (avg of 19) 8.0 (avg of 22)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

9Lives vs Birdie & Louie: how they compare

Scores

Birdie & Louie scores higher on KibbleLab, averaging 8.0 out of 10 across 22 scored foods, compared with 6.7 across 19 for 9Lives. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

9Lives is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023. Birdie & Louie is made by Birdie & Louie, LLC, an independent maker, based in Wetumpka, Alabama, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 19 9Lives foods and 22 Birdie & Louie foods.

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Example foods

Common Questions

Which scores higher on KibbleLab, 9Lives or Birdie & Louie?

Birdie & Louie scores higher: it averages 8.0 out of 10 across 22 scored foods, compared with 6.7 for 9Lives. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes 9Lives and Birdie & Louie?

9Lives is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc. Birdie & Louie is made by Birdie & Louie, LLC.

Which brand has more products on KibbleLab?

Birdie & Louie has 22 products in the KibbleLab database, compared with 19 for 9Lives.

Where is each brand based?

9Lives is based in St. Louis, Missouri, USA. Birdie & Louie is based in Wetumpka, Alabama, USA.

Have 9Lives or Birdie & Louie been recalled?

Neither 9Lives nor Birdie & Louie has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: 9Lives and Birdie & Louie .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.