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Applaws vs Birdie & Louie

Applaws is branded by MPM Products (owned by Partners Group) and made by third-party co-packers, and Birdie & Louie is branded by Birdie & Louie, LLC (owned by Worthy Family Brands) and made by third-party contract manufacturers, and both make food for cats and dogs. On KibbleLab, Birdie & Louie averages 8.8 out of 10 across its scored foods, compared with 8.1 for Applaws. Applaws is accredited by the Pet Sustainability Coalition; Birdie & Louie is not.

Applaws and Birdie & Louie compared

Applaws Birdie & Louie
Manufacturer MPM Products Birdie & Louie, LLC
Parent company Partners Group Worthy Family Brands
Founded 2002 2021
Headquarters Manchester, United Kingdom Wetumpka, Alabama, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer Contract manufacturer
Made in Thailand Ecuador; United States
Manufacturing region Not listed Alabama
Products listed 122 22
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.1 (avg of 122) 8.8 (avg of 22)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Applaws vs Birdie & Louie: how they compare

Scores

Birdie & Louie scores higher on KibbleLab, averaging 8.8 out of 10 across 22 scored foods, compared with 8.1 across 122 for Applaws. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Applaws is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand. Birdie & Louie is a brand of Birdie & Louie, LLC, owned by Worthy Family Brands, based in Wetumpka, Alabama, USA, founded in 2021. Its food is made by third-party contract manufacturers in Ecuador and United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Applaws is accredited by the Pet Sustainability Coalition; Birdie & Louie is not. KibbleLab lists 122 Applaws foods and 22 Birdie & Louie foods.

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Common Questions

Which scores higher on KibbleLab, Applaws or Birdie & Louie?

Birdie & Louie scores higher: it averages 8.8 out of 10 across 22 scored foods, compared with 8.1 for Applaws. Scores reflect published veterinary science.

Who makes Applaws and Birdie & Louie?

Applaws is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand. Birdie & Louie is a brand of Birdie & Louie, LLC, which is owned by Worthy Family Brands. Its food is made by third-party contract manufacturers in Ecuador and United States.

Which brand has more products on KibbleLab?

Applaws has 122 products in the KibbleLab database, compared with 22 for Birdie & Louie.

Where is each brand based?

Applaws is based in Manchester, United Kingdom. Birdie & Louie is based in Wetumpka, Alabama, USA.

Are Applaws or Birdie & Louie PSC Accredited?

Applaws is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Applaws or Birdie & Louie been recalled?

Neither Applaws nor Birdie & Louie has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Applaws and Birdie & Louie .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.