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Awesome Functions vs Inception

Awesome Functions is branded by Weruva International, Inc. and made by third-party contract manufacturers, and Inception is branded by Pets Global, Inc. and made by third-party contract manufacturers. On KibbleLab, Awesome Functions averages 8.8 out of 10 across its scored foods, compared with 8.5 for Inception. Awesome Functions makes food for dogs, while Inception covers cats and dogs.

Awesome Functions and Inception compared

Awesome Functions Inception
Manufacturer Weruva International, Inc. Pets Global, Inc.
Parent company Independent Independent
Founded 2006 2010
Headquarters Natick, Massachusetts, USA Valencia, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Contract manufacturer
Made in Thailand United States
Manufacturing region Not listed South Dakota
Products listed 14 9
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
Not listed $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Not indicated No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.8 (avg of 14) 8.5 (avg of 9)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Awesome Functions vs Inception: how they compare

Scores

Awesome Functions scores higher on KibbleLab, averaging 8.8 out of 10 across 14 scored foods, compared with 8.5 across 9 for Inception. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Awesome Functions is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand. Inception is a brand of Pets Global, Inc., based in Valencia, California, USA, founded in 2010. Its food is made by third-party contract manufacturers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 14 Awesome Functions foods and 9 Inception foods.

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Common Questions

Which scores higher on KibbleLab, Awesome Functions or Inception?

Awesome Functions scores higher: it averages 8.8 out of 10 across 14 scored foods, compared with 8.5 for Inception. Scores reflect published veterinary science.

Who makes Awesome Functions and Inception?

Awesome Functions is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand. Inception is a brand of Pets Global, Inc.. Its food is made by third-party contract manufacturers in United States.

Which brand has more products on KibbleLab?

Awesome Functions has 14 products in the KibbleLab database, compared with 9 for Inception.

Where is each brand based?

Awesome Functions is based in Natick, Massachusetts, USA. Inception is based in Valencia, California, USA.

Have Awesome Functions or Inception been recalled?

Neither Awesome Functions nor Inception has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Awesome Functions and Inception .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.