Beneful vs Birdie & Louie
Beneful is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Birdie & Louie by Birdie & Louie, LLC. On KibbleLab, Birdie & Louie averages 8.0 out of 10 across its scored foods, compared with 7.3 for Beneful. Beneful makes food for dogs, while Birdie & Louie covers cats and dogs.
Beneful and Birdie & Louie compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | Nestlé Purina PetCare | Birdie & Louie, LLC |
| Parent company | Nestlé S.A. | Independent |
| Founded | 2001 | 2021 |
| Headquarters | St. Louis, Missouri, USA | Wetumpka, Alabama, USA |
| Products listed | 29 | 22 |
| Serves | Dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | No |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works . |
7.3 (avg of 29) | 8.0 (avg of 22) |
Recalls on recordKibbleLab began logging recalls in July 2026, so earlier recalls may not appear. |
None | None |
| Where to buy | Amazon Check prices on Amazon | Amazon Check prices on Amazon |
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Beneful vs Birdie & Louie: how they compare
Scores
Birdie & Louie scores higher on KibbleLab, averaging 8.0 out of 10 across 22 scored foods, compared with 7.3 across 29 for Beneful. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.
Who makes them
Beneful is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Birdie & Louie is made by Birdie & Louie, LLC, an independent maker, based in Wetumpka, Alabama, USA, founded in 2021.
Standards and range
Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 29 Beneful foods and 22 Birdie & Louie foods.
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Example foods
Beneful
Common Questions
Which scores higher on KibbleLab, Beneful or Birdie & Louie?
Birdie & Louie scores higher: it averages 8.0 out of 10 across 22 scored foods, compared with 7.3 for Beneful. Scores reflect published veterinary science, and no one can pay for a higher score.
Who makes Beneful and Birdie & Louie?
Beneful is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Birdie & Louie is made by Birdie & Louie, LLC.
Which brand has more products on KibbleLab?
Beneful has 29 products in the KibbleLab database, compared with 22 for Birdie & Louie.
Where is each brand based?
Beneful is based in St. Louis, Missouri, USA. Birdie & Louie is based in Wetumpka, Alabama, USA.
Have Beneful or Birdie & Louie been recalled?
Neither Beneful nor Birdie & Louie has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
See the full profiles: Beneful and Birdie & Louie .
More comparisons
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.