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Beneful vs Birdie & Louie

Beneful is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Birdie & Louie is branded by Birdie & Louie, LLC (owned by Worthy Family Brands) and made by third-party contract manufacturers. On KibbleLab, Birdie & Louie averages 8.8 out of 10 across its scored foods, compared with 7.9 for Beneful. Beneful makes food for dogs, while Birdie & Louie covers cats and dogs.

Beneful and Birdie & Louie compared

Beneful Birdie & Louie
Manufacturer Nestlé Purina PetCare Birdie & Louie, LLC
Parent company Nestlé S.A. Worthy Family Brands
Founded 2001 2021
Headquarters St. Louis, Missouri, USA Wetumpka, Alabama, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in United States Ecuador; United States
Manufacturing region Iowa Alabama
Products listed 29 22
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
7.9 (avg of 29) 8.8 (avg of 22)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Beneful vs Birdie & Louie: how they compare

Scores

Birdie & Louie scores higher on KibbleLab, averaging 8.8 out of 10 across 22 scored foods, compared with 7.9 across 29 for Beneful. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Beneful is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Birdie & Louie is a brand of Birdie & Louie, LLC, owned by Worthy Family Brands, based in Wetumpka, Alabama, USA, founded in 2021. Its food is made by third-party contract manufacturers in Ecuador and United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 29 Beneful foods and 22 Birdie & Louie foods.

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Common Questions

Which scores higher on KibbleLab, Beneful or Birdie & Louie?

Birdie & Louie scores higher: it averages 8.8 out of 10 across 22 scored foods, compared with 7.9 for Beneful. Scores reflect published veterinary science.

Who makes Beneful and Birdie & Louie?

Beneful is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Birdie & Louie is a brand of Birdie & Louie, LLC, which is owned by Worthy Family Brands. Its food is made by third-party contract manufacturers in Ecuador and United States.

Which brand has more products on KibbleLab?

Beneful has 29 products in the KibbleLab database, compared with 22 for Birdie & Louie.

Where is each brand based?

Beneful is based in St. Louis, Missouri, USA. Birdie & Louie is based in Wetumpka, Alabama, USA.

Have Beneful or Birdie & Louie been recalled?

Neither Beneful nor Birdie & Louie has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Beneful and Birdie & Louie .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.