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Beneful vs Crave

Beneful is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Crave is made by Mars Petcare (owned by Mars, Incorporated). On KibbleLab, Crave averages 8.6 out of 10 across its scored foods, compared with 7.9 for Beneful. Beneful makes food for dogs, while Crave covers cats and dogs.

Beneful and Crave compared

Beneful Crave
Manufacturer Nestlé Purina PetCare Mars Petcare
Parent company Nestlé S.A. Mars, Incorporated
Founded 2001 1935
Headquarters St. Louis, Missouri, USA Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Iowa Not listed
Products listed 29 8
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
7.9 (avg of 29) 8.6 (avg of 8)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Beneful vs Crave: how they compare

Scores

Crave scores higher on KibbleLab, averaging 8.6 out of 10 across 8 scored foods, compared with 7.9 across 29 for Beneful. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Beneful is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 29 Beneful foods and 8 Crave foods.

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Common Questions

Which scores higher on KibbleLab, Beneful or Crave?

Crave scores higher: it averages 8.6 out of 10 across 8 scored foods, compared with 7.9 for Beneful. Scores reflect published veterinary science.

Who makes Beneful and Crave?

Beneful is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Crave is made by Mars Petcare, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Beneful has 29 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Beneful is based in St. Louis, Missouri, USA. Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ).

Have Beneful or Crave been recalled?

Neither Beneful nor Crave has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Beneful and Crave .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.