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Beneful vs Greenies

Beneful is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Greenies by Mars Petcare (owned by Mars, Incorporated). On KibbleLab, Greenies averages 7.7 out of 10 across its scored foods, compared with 7.3 for Beneful. Beneful makes food for dogs, while Greenies covers cats and dogs.

Beneful and Greenies compared

Beneful Greenies
Manufacturer Nestlé Purina PetCare Mars Petcare
Parent company Nestlé S.A. Mars, Incorporated
Founded 2001 1935
Headquarters St. Louis, Missouri, USA Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Products listed 29 102
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.3 (avg of 29) 7.7 (avg of 102)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Beneful vs Greenies: how they compare

Scores

Greenies scores higher on KibbleLab, averaging 7.7 out of 10 across 102 scored foods, compared with 7.3 across 29 for Beneful. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Beneful is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Greenies is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 29 Beneful foods and 102 Greenies foods.

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Common Questions

Which scores higher on KibbleLab, Beneful or Greenies?

Greenies scores higher: it averages 7.7 out of 10 across 102 scored foods, compared with 7.3 for Beneful. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Beneful and Greenies?

Beneful is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Greenies is made by Mars Petcare, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Greenies has 102 products in the KibbleLab database, compared with 29 for Beneful.

Where is each brand based?

Beneful is based in St. Louis, Missouri, USA. Greenies is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ).

Have Beneful or Greenies been recalled?

Neither Beneful nor Greenies has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Beneful and Greenies .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.