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Beneful vs Hill's Natural

Beneful is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Hill's Natural by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and both make food for dogs. On KibbleLab, Hill's Natural averages 7.4 out of 10 across its scored foods, compared with 7.3 for Beneful. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Beneful does not.

Beneful and Hill's Natural compared

Beneful Hill's Natural
Manufacturer Nestlé Purina PetCare Hill's Pet Nutrition
Parent company Nestlé S.A. Colgate-Palmolive Company
Founded 2001 1907
Headquarters St. Louis, Missouri, USA Topeka, Kansas, USA
Products listed 29 15
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.3 (avg of 29) 7.4 (avg of 15)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Beneful vs Hill's Natural: how they compare

Scores

Hill's Natural scores higher on KibbleLab, averaging 7.4 out of 10 across 15 scored foods, compared with 7.3 across 29 for Beneful. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Beneful is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Beneful does not. Hill's Natural is accredited by the Pet Sustainability Coalition; Beneful is not. KibbleLab lists 29 Beneful foods and 15 Hill's Natural foods.

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Common Questions

Which scores higher on KibbleLab, Beneful or Hill's Natural?

Hill's Natural scores higher: it averages 7.4 out of 10 across 15 scored foods, compared with 7.3 for Beneful. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Beneful and Hill's Natural?

Beneful is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company.

Which brand has more products on KibbleLab?

Beneful has 29 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

Beneful is based in St. Louis, Missouri, USA. Hill's Natural is based in Topeka, Kansas, USA.

Do Beneful and Hill's Natural meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Beneful does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Beneful or Hill's Natural PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Beneful or Hill's Natural been recalled?

Neither Beneful nor Hill's Natural has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Beneful and Hill's Natural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.