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Beneful vs Wild Earth

Beneful is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Wild Earth by Wild Earth, Inc. (owned by InvenTel), and both make food for dogs. On KibbleLab, Wild Earth averages 8.2 out of 10 across its scored foods, compared with 7.3 for Beneful.

Beneful and Wild Earth compared

Beneful Wild Earth
Manufacturer Nestlé Purina PetCare Wild Earth, Inc.
Parent company Nestlé S.A. InvenTel
Founded 2001 2017
Headquarters St. Louis, Missouri, USA Berkeley, California, USA
Products listed 29 1
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.3 (avg of 29) 8.2 (avg of 1)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Beneful vs Wild Earth: how they compare

Scores

Wild Earth scores higher on KibbleLab, averaging 8.2 out of 10 across 1 scored foods, compared with 7.3 across 29 for Beneful. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Beneful is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Wild Earth is made by Wild Earth, Inc., owned by InvenTel, based in Berkeley, California, USA, founded in 2017.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 29 Beneful foods and 1 Wild Earth food.

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Common Questions

Which scores higher on KibbleLab, Beneful or Wild Earth?

Wild Earth scores higher: it averages 8.2 out of 10 across 1 scored foods, compared with 7.3 for Beneful. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Beneful and Wild Earth?

Beneful is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Wild Earth is made by Wild Earth, Inc., which is owned by InvenTel.

Which brand has more products on KibbleLab?

Beneful has 29 products in the KibbleLab database, compared with 1 for Wild Earth.

Where is each brand based?

Beneful is based in St. Louis, Missouri, USA. Wild Earth is based in Berkeley, California, USA.

Have Beneful or Wild Earth been recalled?

Neither Beneful nor Wild Earth has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Beneful and Wild Earth .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.