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BFF Best Fido Friend vs Wild Earth

BFF Best Fido Friend is branded by Weruva International, Inc. and made by third-party contract manufacturers, and Wild Earth is branded by Wild Earth, Inc. (owned by InvenTel) and made by third-party contract manufacturers, and both make food for dogs. On KibbleLab, BFF Best Fido Friend averages 8.8 out of 10 across its scored foods, compared with 8.4 for Wild Earth.

BFF Best Fido Friend and Wild Earth compared

BFF Best Fido Friend Wild Earth
Manufacturer Weruva International, Inc. Wild Earth, Inc.
Parent company Independent InvenTel
Founded 2006 2017
Headquarters Natick, Massachusetts, USA Berkeley, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Contract manufacturer
Made in Thailand United States
Manufacturing region Not listed Midwestern United States
Products listed 8 1
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
Not listed $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Not indicated No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.8 (avg of 8) 8.4 (avg of 1)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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BFF Best Fido Friend vs Wild Earth: how they compare

Scores

BFF Best Fido Friend scores higher on KibbleLab, averaging 8.8 out of 10 across 8 scored foods, compared with 8.4 across 1 for Wild Earth. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

BFF Best Fido Friend is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand. Wild Earth is a brand of Wild Earth, Inc., owned by InvenTel, based in Berkeley, California, USA, founded in 2017. Its food is made by third-party contract manufacturers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 BFF Best Fido Friend foods and 1 Wild Earth food.

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Common Questions

Which scores higher on KibbleLab, BFF Best Fido Friend or Wild Earth?

BFF Best Fido Friend scores higher: it averages 8.8 out of 10 across 8 scored foods, compared with 8.4 for Wild Earth. Scores reflect published veterinary science.

Who makes BFF Best Fido Friend and Wild Earth?

BFF Best Fido Friend is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand. Wild Earth is a brand of Wild Earth, Inc., which is owned by InvenTel. Its food is made by third-party contract manufacturers in United States.

Which brand has more products on KibbleLab?

BFF Best Fido Friend has 8 products in the KibbleLab database, compared with 1 for Wild Earth.

Where is each brand based?

BFF Best Fido Friend is based in Natick, Massachusetts, USA. Wild Earth is based in Berkeley, California, USA.

Have BFF Best Fido Friend or Wild Earth been recalled?

Neither BFF Best Fido Friend nor Wild Earth has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: BFF Best Fido Friend and Wild Earth .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.