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BFF Best Feline Friend vs Tender & True

BFF Best Feline Friend is branded by Weruva International, Inc. and made by third-party contract manufacturers, and Tender & True is made by Tender & True Pet Nutrition, Inc. On KibbleLab, BFF Best Feline Friend averages 8.4 out of 10 across its scored foods, compared with 8.1 for Tender & True. BFF Best Feline Friend makes food for cats, while Tender & True covers cats and dogs.

BFF Best Feline Friend and Tender & True compared

BFF Best Feline Friend Tender & True
Manufacturer Weruva International, Inc. Tender & True Pet Nutrition, Inc.
Parent company Independent Independent
Founded 2006 2014
Headquarters Natick, Massachusetts, USA Omaha, Nebraska, United States
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in Thailand United States
Manufacturing region Chonburi Province Nebraska
Products listed 71 7
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 71) 8.1 (avg of 7)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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BFF Best Feline Friend vs Tender & True: how they compare

Scores

BFF Best Feline Friend scores higher on KibbleLab, averaging 8.4 out of 10 across 71 scored foods, compared with 8.1 across 7 for Tender & True. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

BFF Best Feline Friend is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 71 BFF Best Feline Friend foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, BFF Best Feline Friend or Tender & True?

BFF Best Feline Friend scores higher: it averages 8.4 out of 10 across 71 scored foods, compared with 8.1 for Tender & True. Scores reflect published veterinary science.

Who makes BFF Best Feline Friend and Tender & True?

BFF Best Feline Friend is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

BFF Best Feline Friend has 71 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

BFF Best Feline Friend is based in Natick, Massachusetts, USA. Tender & True is based in Omaha, Nebraska, United States.

Have BFF Best Feline Friend or Tender & True been recalled?

Neither BFF Best Feline Friend nor Tender & True has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: BFF Best Feline Friend and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.