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Birdie & Louie vs Tender & True

Birdie & Louie is made by Birdie & Louie, LLC, and Tender & True by Tender & True Pet Nutrition, Inc., and both make food for cats and dogs. On KibbleLab, Tender & True averages 8.4 out of 10 across its scored foods, compared with 8.0 for Birdie & Louie.

Birdie & Louie and Tender & True compared

Birdie & Louie Tender & True
Manufacturer Birdie & Louie, LLC Tender & True Pet Nutrition, Inc.
Parent company Independent Independent
Founded 2021 2014
Headquarters Wetumpka, Alabama, USA Omaha, Nebraska, United States
Products listed 22 7
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 22) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Birdie & Louie vs Tender & True: how they compare

Scores

Tender & True scores higher on KibbleLab, averaging 8.4 out of 10 across 7 scored foods, compared with 8.0 across 22 for Birdie & Louie. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Birdie & Louie is made by Birdie & Louie, LLC, an independent maker, based in Wetumpka, Alabama, USA, founded in 2021. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 22 Birdie & Louie foods and 7 Tender & True foods.

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Example foods

Common Questions

Which scores higher on KibbleLab, Birdie & Louie or Tender & True?

Tender & True scores higher: it averages 8.4 out of 10 across 7 scored foods, compared with 8.0 for Birdie & Louie. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Birdie & Louie and Tender & True?

Birdie & Louie is made by Birdie & Louie, LLC. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Birdie & Louie has 22 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Birdie & Louie is based in Wetumpka, Alabama, USA. Tender & True is based in Omaha, Nebraska, United States.

Have Birdie & Louie or Tender & True been recalled?

Neither Birdie & Louie nor Tender & True has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Birdie & Louie and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.