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BFF Best Fido Friend vs SquarePet

BFF Best Fido Friend is branded by Weruva International, Inc. and made by third-party contract manufacturers, and SquarePet is branded by SquarePet Nutrition and made by third-party co-packers. On KibbleLab, BFF Best Fido Friend averages 8.8 out of 10 across its scored foods, compared with 8.7 for SquarePet. BFF Best Fido Friend makes food for dogs, while SquarePet covers cats and dogs.

BFF Best Fido Friend and SquarePet compared

BFF Best Fido Friend SquarePet
Manufacturer Weruva International, Inc. SquarePet Nutrition
Parent company Independent Independent
Founded 2006 2018
Headquarters Natick, Massachusetts, USA Austin, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Co-packer
Made in Thailand United States
Manufacturing region Not listed Missouri
Products listed 8 12
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
Not listed $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Not indicated No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.8 (avg of 8) 8.7 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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BFF Best Fido Friend vs SquarePet: how they compare

Scores

BFF Best Fido Friend scores higher on KibbleLab, averaging 8.8 out of 10 across 8 scored foods, compared with 8.7 across 12 for SquarePet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

BFF Best Fido Friend is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand. SquarePet is a brand of SquarePet Nutrition, based in Austin, Texas, USA, founded in 2018. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 BFF Best Fido Friend foods and 12 SquarePet foods.

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Common Questions

Which scores higher on KibbleLab, BFF Best Fido Friend or SquarePet?

BFF Best Fido Friend scores higher: it averages 8.8 out of 10 across 8 scored foods, compared with 8.7 for SquarePet. Scores reflect published veterinary science.

Who makes BFF Best Fido Friend and SquarePet?

BFF Best Fido Friend is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand. SquarePet is a brand of SquarePet Nutrition. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

SquarePet has 12 products in the KibbleLab database, compared with 8 for BFF Best Fido Friend.

Where is each brand based?

BFF Best Fido Friend is based in Natick, Massachusetts, USA. SquarePet is based in Austin, Texas, USA.

Have BFF Best Fido Friend or SquarePet been recalled?

Neither BFF Best Fido Friend nor SquarePet has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: BFF Best Fido Friend and SquarePet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.