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BIXBI vs Fera Pets

BIXBI is made by BIXBI Pet, and Fera Pets by Fera Pets, Inc. (owned by General Mills, Inc.), and both make food for cats and dogs. On KibbleLab, BIXBI averages 8.1 out of 10 across its scored foods, compared with 8.0 for Fera Pets.

BIXBI and Fera Pets compared

BIXBI Fera Pets
Manufacturer BIXBI Pet Fera Pets, Inc.
Parent company Independent General Mills, Inc.
Founded 2009 2017
Headquarters Boulder, Colorado, USA Glendale, California, USA
Products listed 51 28
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 51) 8.0 (avg of 28)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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BIXBI vs Fera Pets: how they compare

Scores

BIXBI scores higher on KibbleLab, averaging 8.1 out of 10 across 51 scored foods, compared with 8.0 across 28 for Fera Pets. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

BIXBI is made by BIXBI Pet, an independent maker, based in Boulder, Colorado, USA, founded in 2009. Fera Pets is made by Fera Pets, Inc., owned by General Mills, Inc., based in Glendale, California, USA, founded in 2017.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 51 BIXBI foods and 28 Fera Pets foods.

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Common Questions

Which scores higher on KibbleLab, BIXBI or Fera Pets?

BIXBI scores higher: it averages 8.1 out of 10 across 51 scored foods, compared with 8.0 for Fera Pets. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes BIXBI and Fera Pets?

BIXBI is made by BIXBI Pet. Fera Pets is made by Fera Pets, Inc., which is owned by General Mills, Inc.

Which brand has more products on KibbleLab?

BIXBI has 51 products in the KibbleLab database, compared with 28 for Fera Pets.

Where is each brand based?

BIXBI is based in Boulder, Colorado, USA. Fera Pets is based in Glendale, California, USA.

Have BIXBI or Fera Pets been recalled?

Neither BIXBI nor Fera Pets has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: BIXBI and Fera Pets .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.