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BIXBI vs FirstMate

BIXBI is made by BIXBI Pet, and FirstMate by FirstMate Pet Foods (owned by Nasta Pet Food), and both make food for cats and dogs. On KibbleLab, FirstMate averages 8.4 out of 10 across its scored foods, compared with 8.1 for BIXBI. FirstMate's maker dates to 1989, while BIXBI's launched in 2009.

BIXBI and FirstMate compared

BIXBI FirstMate
Manufacturer BIXBI Pet FirstMate Pet Foods
Parent company Independent Nasta Pet Food
Founded 2009 1989
Headquarters Boulder, Colorado, USA North Vancouver, British Columbia, Canada
Products listed 51 56
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 51) 8.4 (avg of 56)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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BIXBI vs FirstMate: how they compare

Scores

FirstMate scores higher on KibbleLab, averaging 8.4 out of 10 across 56 scored foods, compared with 8.1 across 51 for BIXBI. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

BIXBI is made by BIXBI Pet, an independent maker, based in Boulder, Colorado, USA, founded in 2009. FirstMate is made by FirstMate Pet Foods, owned by Nasta Pet Food, based in North Vancouver, British Columbia, Canada, founded in 1989.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 51 BIXBI foods and 56 FirstMate foods.

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Common Questions

Which scores higher on KibbleLab, BIXBI or FirstMate?

FirstMate scores higher: it averages 8.4 out of 10 across 56 scored foods, compared with 8.1 for BIXBI. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes BIXBI and FirstMate?

BIXBI is made by BIXBI Pet. FirstMate is made by FirstMate Pet Foods, which is owned by Nasta Pet Food.

Which brand has more products on KibbleLab?

FirstMate has 56 products in the KibbleLab database, compared with 51 for BIXBI.

Where is each brand based?

BIXBI is based in Boulder, Colorado, USA. FirstMate is based in North Vancouver, British Columbia, Canada.

Have BIXBI or FirstMate been recalled?

Neither BIXBI nor FirstMate has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: BIXBI and FirstMate .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.