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BIXBI vs Wishbone

BIXBI is made by BIXBI Pet, and Wishbone by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, BIXBI and Wishbone both average 8.1 out of 10.

BIXBI and Wishbone compared

BIXBI Wishbone
Manufacturer BIXBI Pet AAF (Asia) Ltd.
Parent company Independent Independent
Founded 2009 2012
Headquarters Boulder, Colorado, USA Auckland, New Zealand
Products listed 51 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 51) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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BIXBI vs Wishbone: how they compare

Scores

BIXBI and Wishbone average the same KibbleLab score, 8.1 out of 10, across 51 and 18 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

BIXBI is made by BIXBI Pet, an independent maker, based in Boulder, Colorado, USA, founded in 2009. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 51 BIXBI foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, BIXBI or Wishbone?

BIXBI and Wishbone average the same KibbleLab score, 8.1 out of 10.

Who makes BIXBI and Wishbone?

BIXBI is made by BIXBI Pet. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

BIXBI has 51 products in the KibbleLab database, compared with 18 for Wishbone.

Where is each brand based?

BIXBI is based in Boulder, Colorado, USA. Wishbone is based in Auckland, New Zealand.

Have BIXBI or Wishbone been recalled?

Neither BIXBI nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: BIXBI and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.